Covering both the Indian duty free and domestic markets, the agreement is set to assist in the expansion of Antica Sambuca throughout the world.
Export Director, Nicola Dal Toso comments, “We are delighted with our new partnership with Sula Vineyards – the biggest Indian wine producer and international importer of world famous brands. The Indian market has many opportunities for Antica Sambuca and we are confident that this new partnership will be the start of a fruitful business in the Indian territories.”
Exhibiting at TFWA World Exhibition for the third time, Antica Sambuca is seeking retail partners in the key regions to assist in emulating its domestic success in travel retail – the brand is the domestic number one selling Sambuca in the UK and second globally.
“We are currently listed in James Richardson Duty Free shops and DDFS India, so we have a foot in the door. We see such great opportunities for Antica Sambuca in travel retail & duty free; it is the ideal liqueur to sit on the shelves of airport retailers and attract and encourage travellers to spend money, which is what the channel desperately needs,” adds Dal Toso.
No comments:
Post a Comment