Fraternity Spirits highlights the important of Ultra-premium products

The importance of premiumisation is evident to returning exhibitor Fraternity Spirits who is exhibiting at TFWA World Exhibition (Blue Village, G3) with a new line of Ultra-premium tequilas. The company, already renowned for its Tequila Corralejo is launching three new SKUs to its already successful range.

Raffaele Berardi, CEO, Fraternity Spirits, comments, “Premium and Ultra-premium products are vital to a brand’s portfolio. Having a breadth of price points and quality to offer to our customers is essential to ensure that we have products that suit every location and demographic of traveller.”

The three new ultra-premium tequilas from Fraternity Spirits include:
Corralejo Reposado 1810 - 100% blue agave tequila from the Bajio-Guanajuato region. Amber-gold hints highlight its smooth distillation and 11-month oak ageing processes. Excellent barrel aging gives it a smooth and noble spirit. Notes of soft wood, chocolate, vanilla, grapefruit, lemon with touches of spice, cinnamon and pepper.
Corralejo Extra Añejo 1821- 100% blue agave tequila produced from double distillation in copper pot stills and aged for 36 months in oak barrels with a capacity of no more than 200 litres. A fine selection of American oak barrels provides roasted hints that add to this tequila’s excellent flavour. Its full body is a result of its top-quality production process. Sweet cooked agave undertones, accentuated by spicy notes such as cinnamon, pepper and clove. A perfect smokey and woody flavour featuring walnut, vanilla, almond and cooked agave notes.
Corralejo Silver 1753– 100% blue agave tequila from the Bajio-Guanajuato region produced from a slow, special distillation process and bottled directly from cooper pot stills. Silver colour with bright hints and nuances and medium body. Aromas of herbs and citrus such as grapefruit, mint peppermint and lemon. Silky on the palate.

Each tequila is packaged in an eye-catching bottle that screams ultra-premium. With a glass topper and age stamp on each bottle, these new tequilas will catch the eye of any traveller that wants a high-end gift or self-treat.

In addition, Fraternity Spirits will also be showcasing its new Ron Prohibido 15 (Gran Reserva). The premium artisan rum is produced under a 15-year solera system and has been released due to the increasing demand for high-quality, premium rums.

“We are seeing a big demand for rum at the moment. It is definitely catching up with the more traditional spirits such as vodka and whiskey. We wanted to come to Cannes with a rum that would sit well next to our ultra-premium new tequilas, and this does just that.

“TFWA World Exhibition is the most important date in our calendar year. Our team works hard all year round to be able to release products that we know are ideal for the travel retail and duty free market. Our portfolio offers a great breath of products, this is something we are very proud of and is what make Fraternity Spirits one of the best in the business,” adds Berardi. 

Visitors to the Fraternity Spirits stand will have the opportunity to taste a variety of its spirits and liqueurs in an array of different cocktails.