The Furla SS 2017 collection takes a journey to distant lands, inspired by Arabian architecture, tribal prints, hot desert sun, lush country floral colours and wild animal coats. North meets South, tradition meets modern, artisan meets industrial, in a collection that aims to bring to life memories of journeys made.
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| Travel Retail Exclusive Erica bag in three colour ways |
Bags become more functional than ever with softer and lighter materials and a emphasis on styles which leave the hands free whilst travelling: backpacks, cross-bodies, reporters. At the same time, the collection is more decorative with lines defined by embroidery, lace, laser perforation, and adornments such as tassels, fringes, charms and knots. New leathers and materials see Gomma PVC combined with vit. Oasis calfskin; inflatable bags in metallic and bright colours; and strong fabrics inspired by weaving and rope techniques.
Throughout the season the palette develops from soft romantic shades to hot summer colours. Neutrals such as Petalo, Acero, Moonstone, Cappuccino and Sabbia contrast with Pesci, Ruby, Blu Ginepri and Malachite. As the season moves on, stronger colours such as Mango, Senape, Torches and Navy are introduced, while by mid-summer desert sand colours combine with sun golds and night silvers to reflect the moon and stars. Similarly prints journey through soft lace and denim to animal (St Giaguaro, St Zebra, St Pitone), stronger graphic designs, and weave fabrics.
Newness is found throughout the collection in terms of shapes, materials and function. Metropolis Girandola, for example, offers the body of the bag in various colours with a choice of seven separate flaps, each inspired by a different country. Customers can choose from Batik embroidery on Nappa, Dragon embroidery on Suede, Rodeo embroidery on Nappa etc.
Metropolis remains a top selling style for Furla. Metropolis Mask results from a collaboration with graphic fashion illustrator Domenico Principato who has created three prints mixing tribal elements with shaman masks. Available as a mini cross body or shoulder bag, the result is a colourful reinterpretation of Metropolis that perfectly reflects the spirit of the collection.
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| Metropolis Mask |
Totes are important for SS17. A new style - Lucky - has a strong identity with strong solid, colour block and graphic designs enriched with stud details. In vit. Fleu Soft leather, this iconic and highly functional shape will appeal to women of all ages and regions.
Totes also feature in Vittoria, along with new drawstring shapes that give the style an up to date fresh look. Lightweight unlined construction along with a detachable internal pouch makes this a functional yet stylish bag from dawn til dusk. For glamorous nights, Vittoria Glam in vit. Fleu Soft Resinato with a woven panel is inspired by tribal elements. Available in solid colours or colour block variations, the link evokes the brown tones of natural landscapes.
Brand new and exclusive to travel retail is the Erica bag; a small sophisticated and extremely functional handbag in three colourways, each with an external pouch in contrasting colour (Acero+ruby; Ruby+sabbia; Blu Ginepro+acero). The style has two compartments plus one secured with a zip that makes it perfect for organizing personal belongings in a safe and practical way. The bright colours, design details and the Made in Italy quality, turns the Erica bag into a must have for next season.
For the business traveller - whether man or woman - the offer has no defined boundaries between the sexes. Soft leathers in smooth or grained, ostrich prints, and waterproof fabrics, are used for a range of business, casual and IT bags in colours including Onyx, Navy, Dolomite, Agave, Peperoncino and Militare.
The collection is completed, as always, by a full range of small leathergoods, textiles and - for SS17 - a wider range of men’s belts. Reversible and fully adjustable with a choice of buckle designs, materials and colours, belts are expected to be one of the biggest growth sectors in travel retail - ideal for both ground and inflight sales.
Says Furla Global Travel Retail Director Gerry Munday: “I never fail to be surprised and delighted by each new Furla collection. Once again the design team have surpassed themselves with a collection that is truly inspiring, innovative and irresistible! I’m particularly pleased with this season’s Travel Exclusive, Erica, which is a gorgeous bag for any woman to own. The success of our previous exclusives is proof that consumers are really keen to discover lines that are not available on the High Street,”
Munday also says that the interest in the Furla men’s offer is growing steadily. “I think the new belt range will sell extremely well in travel retail and the variety of business and casual bags is improving all the time.
“I also love the textile offer for SS17 which perfectly complements the bags with their matching prints and graphic details.”
The new SS17 collection will be shown on the Furla stand (Bay Village 2) at TFWA World Exhibition.
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