Aurora World returns to Cannes with new concepts

Aurora World is returning to TFWA World Exhibition with a new enlarged stand, reflecting the growing portfolio on offer to the travel retail industry (K67 Green Village). New products have been launched which both add to existing characters and introduce trending concepts through new partnerships.

Yoohoo Minis, miniature versions of Aurora’s number one concept, Yoohoo, joins Aurora’s inflight portfolio with 10 available styles all measuring 7.5cm and retailing at $6 USD. To create exclusivity, airline buyers can mix and match to create their own multipacks.

A new collaboration with the hugely popular tokidoki concept is sure to win over buyers. From early 2017 a new range of plush characters will be available to buy including “Donutella”, “Moofia, “Mermicorno” and “Unicorno”. Tokidoki’s global success continues to grow with collaborations with Barbie, Levis, Fujitsu, Skull Candy and many more.

Also new to Aurora’s portfolio are Dinosaurs, available in 7 different styles which include a Parasaurolophus, Spinosaurus, T-Rex, Triceratops, Pteranodon, Brachiosaurus, and Stegosaurus - All come in two different sizes, 30cm and 40cm and retail at $19 and $29. Aurora’s Sea Life range also sees new styles added, retailing at $10 to $19; the collection is perfect for travellers looking for gifts for young children with a keen interest in life beneath the waves.

Present on Aurora’s stand will be its new merchandising unit, specifically designed for travel retail combining maximum display ability on minimum floor space. The attractive, three-sided unit enables up to 160 pieces from the Aurora range to be displayed on just 0.650sqm of floor space. Designed to capitalize on the impulse nature of plush, the unit is ideal for spot placing throughout the retail environment - not just the children’s/toy area.

 Aurora reports that the MEANA region is one of the fastest growing territories, and to better support its travel retail partners it has opened a new warehouse in Jebel Ali, Dubai, in partnership with Modern Freight Co.

Says Garry Stoner, Aurora’s Global Travel Retail Sales Manager: “Prior to the opening of the distribution center, it has been both a challenge and a frustration to not be able to better support our travel retail partners in this territory. We see great sales development potential in Asia and the Middle East, the opening of this warehouse supports both our travel retail and domestic customers in the Middle East and sub-continent, including the MEANA region.”

This year, Aurora’s sales have grown by 21% and it has opened several new doors including ARI Muscat Duty Free, Dufry, B&S Global, SMI Myanmar, Gebr Heinemann Kuala Lumpur Airport, Setur Turkey, and a pop up store with P&O Ferries UK.


About tokidoki: Headquartered in Los Angeles, CA, tokidoki was founded in 2003 by designer Simone Legno and his partners Pooneh Mohajer and Ivan Arnold. An innovative line of apparel, handbags, cosmetics, accessories and more, tokidoki has built a worldwide following with its larger-than-life characters and designs. The brand’s cult status has fueled high-profile collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi's, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.

tokidoki distributes its products to Nordstrom, Macys, Fred Segal, Karmaloop and approximately 1000 boutiques in more than 60 countries worldwide. tokidoki retail stores can be found in Los Angeles, Santa Monica and Milan, Italy.