It is challenging times for the retail industry in general with stagnating consumer spending patterns, and following suit with this development,
the travel retail market has been put under a lot of pressure due to a variety of issues including ongoing consolidation, volatile exchange
rates in Europe and the Americas, and an unseen level of terrorism. Despite these societal challenges resulting in said consumer patterns,
DYRBERG/KERN has succeeded in creating a high level of demand in the travel retail market.
It has thus proven to be a key market to DYRBERG/KERN in ensuring awareness internationally – and especially the Asian market has been a great door-opener for the brand. In order to sustain and further develop this momentum, DYRBERG/KERN has chosen to collaborate with one of the greatest distribution networks in Europe; Conaxess Trade, to help the travel retail market expand in their “close-to-home” markets as well:
“Conaxess Trade will contribute with a unique and effective network in travel retail and with a special emphasis on the Scandinavian markets. Their strong expertise in driving successful business cases in airports and on cruise ships and ferries will be bene cial to further enhance our position in the market”. Jacob Olsen, Travel Retail Manager, DYRBERG/KERN on the collaboration.
DYRBERG/KERN is looking very much forward to launching Conaxess as the brand distributor in the European market with exclusive rights to represent DYRBERG/KERN. It is the exact right match, and the anticipation of results are great. Mikkel Zebitz, Global Business Manager at Conaxess Trade comments on adding DYRBERG/KERN to their expansive brand portfolio:
“International brand awareness, quality and innovation are among the key strengths of DYRBERG/KERN which makes a strong t for further travel retail expansion. The new Compliments ring concept is a prime example. We are delighted to partner with DYRBERG/KERN and adding to the key jewellery category within our fashion & accessories portfolio.”
The partnership will commence from September 1st 2016.
It has thus proven to be a key market to DYRBERG/KERN in ensuring awareness internationally – and especially the Asian market has been a great door-opener for the brand. In order to sustain and further develop this momentum, DYRBERG/KERN has chosen to collaborate with one of the greatest distribution networks in Europe; Conaxess Trade, to help the travel retail market expand in their “close-to-home” markets as well:
“Conaxess Trade will contribute with a unique and effective network in travel retail and with a special emphasis on the Scandinavian markets. Their strong expertise in driving successful business cases in airports and on cruise ships and ferries will be bene cial to further enhance our position in the market”. Jacob Olsen, Travel Retail Manager, DYRBERG/KERN on the collaboration.
DYRBERG/KERN is looking very much forward to launching Conaxess as the brand distributor in the European market with exclusive rights to represent DYRBERG/KERN. It is the exact right match, and the anticipation of results are great. Mikkel Zebitz, Global Business Manager at Conaxess Trade comments on adding DYRBERG/KERN to their expansive brand portfolio:
“International brand awareness, quality and innovation are among the key strengths of DYRBERG/KERN which makes a strong t for further travel retail expansion. The new Compliments ring concept is a prime example. We are delighted to partner with DYRBERG/KERN and adding to the key jewellery category within our fashion & accessories portfolio.”
The partnership will commence from September 1st 2016.
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