Molton Brown brings its luxury collections to Cannes

Seeking to grow its brand internationally, Molton Brown will be showcasing its range of unique and exotic bath, body and home blends for the first time in Cannes. Situated in the Majestic Hotel, its showroom is giving buyers the perfect opportunity to learn about the brand, its success in travel retail and the newness it will be introducing for 2017.

“This is the first time we have shown our range to buyers in Cannes during this important travel retail week. It’s an exciting time for the travel retail team and is the result of a lot of hard work and determination. We encourage those that wish to visit Molton Brown to drop by and experience the brand in our suite, where you will not only see our travel retail exclusive packs but also the newness we will be introducing for 2017,” adds Tim Pluess Associate Director, Export Sales Molton Brown.

As part of its continued commitment to travel retail, Molton Brown has developed a range of travel retail and duty free exclusives. Each exclusive product is focused on its best-selling blends within travel retail, whilst also capturing some recent new product development.

Designed with the traveller in mind, each product is under the legal 100ml on-board size making them an ideal gift for a jet setting friend, family member or self-indulgence. “Having travel retail exclusives in the portfolio is a vital element of our channel strategy,” comments Pluess. “Exclusives not only meet the retailer’s need to create a point of difference to the High Street, but our flight-friendly presentations also act as a brilliant introduction to the brand.”

With five travel retail exclusive products on offer this year - compared to an original four introduced in 2015 - half one saw an impressive 300% increase in sales. Comments Pluess, “Adding one more SKU to the line means we have had much better visibility and availability of product this year, even so, the growth in sales has been dramatic and we’re delighted. Travel retail is a major priority for Molton Brown as we see plenty of opportunities within it. Sales figures like these certainly support that theory.”

The travel retail exclusive products include:

The Bestsellers Travel Exclusive Body Wash Gift - 4 x 100ml Body Wash – Blossoming Honeysuckle & White Tea, Pink Pepperpod, Black Peppercorn and Tobacco

The Bestsellers Travel Exclusive Hand Wash Gift - 4x100ml - Rhubarb & Rose, Orange & Bergamot, Pomegranate & Ginger and Mulberry & Thyme

The Iconic Hand Creams Travel Exclusive Gift - 3 x 40ml Hand Creams - Blossoming Honeysuckle & White Tea, Rhubarb & Rose and Ylang Ylang.

Orange & Bergamot Travel Exclusive Hand Care gift - 2 x 100ml - Orange & Bergamot Hand Wash and Orange & Bergamot Hand Lotion

Weekend Luxuries Travel Exclusive Set - A weekend luxury kit that includes a wash bag and the following:
50ml Coco Sandalwood Body Wash, Orange & Bergamot Body Wash,
Orange & Bergamot Nourishing Body Lotion, Indian Cress Purifying Shampoo, Indian Cress Purifying Conditioner, 7ml Orange & Bergamot Replenishing Hand Cream, 7ml Protecting Vitamin Lipsaver.

“Whilst we have had similar products in the past, we have never pushed the travel retail exclusive message before. Not only has all our packaging been re-worked to ensure maximum shelf presence and gifting appeal, but the price points have been set to offer a strong value proposition based on savings travellers receive versus buying the products individually,” adds Pluess.

Molton Brown will be hosting drop-in sessions in its showroom at the Majestic Hotel from 4th to 6th October between 4.30pm and 6.30pm. Alternatively, those that wish to make an appointment with the Molton Brown Travel Retail Team can email either of the below contacts.