Hershey World Travel Retail prepares to share latest confectionery insights with partners at TFWA World Exhibition in Cannes

Sharing findings from the research conducted by Counter Intelligence Retail (CiR), Hershey will show that the confectionery shoppers in Europe spend an average of $36 on the category, compared to an average spend of $34 globally. European shoppers also put more items in the basket.

The latest study, based on interviews with almost 8,000 confectionery shoppers in 15 airport locations globally, also reveals that the confectionery category in Europe enjoys a higher conversion rate at 45% compared to a global conversion rate of 42%.

Gifting is a primary motivation for buyers in Europe with more than half of all purchases being intended as a gift, followed by purchases for self and snacking.

More insights from the study will be shared with customers at the TFWA show in Cannes, 2-7 October.   Hershey will also share further details on their category vision and strategy with key partners.

“Hershey is committed to investing in valuable insights to share with our partners, with the intention of growing the confection category in the duty free and travel retail channel,” said Amy Wilson, Regional Director Europe & Strategy World Travel Retail at The Hershey Company. “We are activating against our category growth pillars and insights from the new study will help us to further develop these pillars along with create more successful engagement at retail for the category.”

The global report from CiR covers a spectrum of visitor and shopper behaviour investigating a range of subjects from store footfall and conversion to purchase motivation, drivers and planning levels.