Morgan & Oates brings new identity to collections in Cannes

At TFWA World Exhibition & Conference this year (stand Mediterranean P19), Morgan & Oates is focusing on its exclusive use of natural fibres to buyers, renaming its collections to give each a personality of its own and highlight fabric origins and heritage. The company has also relaunched its website to reflect this new approach.

“We realized that buyers did not understand the differences between our collections; nor the fact that we only use natural fibres and no synthetic materials at any time,” explains Kevin Galbraith, Sales Director Worldwide. “We’ve completely redesigned our website to more clearly explain our philosophy and, as part of this have named each collection to better identify its heritage. For example our 100% Cashmere made in the UK scarves are now called The Balmoral Collection while the 100% Silk wraps are called The Elixir Collection.”

Cannes will see Morgan & Oates introduce various new designs within THE HERITAGE COLLECTION of 60 x 180cm blended cashmere wraps. Only the finest Cashmere and Merino Wool fibres have been used to create this irresistible and luxurious collection of wraps. The wraps are woven in China’s Mongolian region and are offered in seasonally changing range of sophisticated, modern and classically on-trend designs. Each is 10% Cashmere/90% Merino.
New for the coming season are:  Burgundy/ coral block check. The distinctive floral design in a stunning mix of coral, pinks and burgundy on a distinctive background of oblong checks makes a brilliant fashion statement perfect for the season ahead. This gorgeous design is also available in soft lavender and purple hues.
Raindrop. This gentle design is now in a soft blend of cream, gold, brown and black. Perfect for autumn, Raindrop is also offered in grey tones on white and soft pink with beige.
Stripes and borders. This elegant and distinctive design is stunning with its black and white stripes surrounded by a border of deep royal blue.
It is available in various colour ways including grey white stripes and pale pink border.

In addition, Morgan & Oates will be showcasing:

THE BALMORAL COLLECTION: 100% MADE IN UK Cashmere. Manufactured in the UK from 100% pure Cashmere, sympathetically dyed using natural colours. Soft, fine and utterly gorgeous to the touch, the collection offers scarves for women and men in classic and modern designs.

THE ELIXIR COLLECTION: 100% Silk Wraps.
Weaved by master craftsmen in Kashmir, India, the 100% silk collection of wraps reflects the quality that comes from thousands of years experience working with this finest of materials.  Exclusively for travel retail, M&O has developed an aesthetic range of shades from the softest pinks to the most vibrant orange.

THE MANDARIN COLLECTION: 50% Silk 50% Cashmere blended Wraps. These gorgeous wraps combine Chinese silk and the softest natural cashmere, hand-finished to create an elegant and luxurious look.  Ultra-soft and lightweight, the wraps are offered in a range of simple to exotic designs, perfect for all-year wear.

THE NEPAL COLLECTION: Luxurious Blend 10% Cashmere, 30% Silk and 60% Merino Ringshawl.
Using long established craftsmanship and skills that have been passed on from one generation to the next, we’ve blended the finest of natural fibres to create a unique Ringshawl collection in a variety of stunning colours. These wraps are the perfect summer-time gift due to their lightweight texture.

THE WINDSOR COLLECTION: 10% Cashmere/90% Merino – Made in the UK Unisex scarves.
Intelligently designed to appeal to both women and men, the unisex Windsor Collection offers a range of UK woven scarves in a variety of colourways. Equally at home worn casually with a t-shirt or as the finishing touch to business attire, the unisex nature of this collection broadens its market appeal - perfect for add-on impulse sales.

Morgan & Oates emphasizes that one of the main messages is not only to promote the benefits of natural fibres over synthetic ones, but to remind buyers of why the company should be the supplier of choice for wraps and scarves.

“We’ve highlighted a number of USP’s for Morgan & Oates,” continues Galbraith. They include that Morgan & Oates is:
* Exclusive to travel retail
Listed by airlines globally
Team with collectively more than 40 years experience in travel retail
Backed by one of the largest family-owned textile manufacturers in the UK (since 1974)
In house design team constantly monitoring trends
In house quality control
Excellent customer service and support
Flexibility – ability to customize to individual needs/requirements
Unique understanding of the market and buyers’ needs