Imperial Tobacco is introducing a new Travel Retail Exclusive Pack for its Cohiba cigar brand at TFWA World Exhibition this year (Gold Village GO6). Introduced to coincide with the brand’s 50 year history, the new product is being launched at key European airports.
The most prestigious cigar brand, Cohiba was first created in 1966 in La Habana, Cuba, as a gift for heads of state and visiting diplomats. Available in limited quantities to the open market since 1982, the brand has become one of the most important drivers within Imperial Tobacco’s cigar portfolio in recent years.
Cohiba Travel Retail Club 50 joins the existing Cohiba offer in Mini and Club versions, covering both the best-selling and fast growing sector. It will appeal to travellers looking for premium and exclusive products not available on the domestic market.
The pack design retains all the brand’s key elements with special focus on:
"From Cuba to the world" – Printed world map on the inside of pack
“Exclusivity” – Premium packaging with magnetic latch
'In 50 years the Cohiba brand of cigars has earned a global reputation for premium quality, innovation and uniqueness. The Travel Retail Club 50 pack enables travellers to celebrate Cohiba’s anniversary at an affordable price without sacrificing quality. If consumers like the idea of our Cohiba Club exclusive pack we will make it a permanent offer’ says Nils Fehren, Category Development Manager Global Duty Free at Imperial Tobacco. 'The launch of a travel retail pack with premium packaging is to underline the exclusivity of the brand in the travel retail environment. It is the perfect souvenir for travellers and cigar lovers.’
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