Available in three flavours including: original, peach and coconut, the natural, gentle sparkling wine is presented in a unique, signature, single serve blue cobalt bottle (6.3-oz), making it ideal for inflight. The easy to open twist off cap provides the casual occasion of beer, yet the beautiful packaging and premium taste deliver the elegance of wine.
With an aim to target young, digital savvy, highly sociable female drinkers (22-30), Myx has partnered with American rap singer Nicki Minaj to help advertise its product. The pop super star is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink Moscato. Minaj is known to be an influential, trend setter amongst the younger generation and embodies everything Myx represents; style, spontaneity and pushing boundaries. Appealing to a broad range of wine and non-wine drinkers, this innovative Moscato wine will exploit the current gap in the market between entry level wine, ready to drink's and Prosecco/Cava.
World of Patria, Managing Director, Rob Nichols comments- "We are delighted to be launching our new Moscato Premium wine at TFWA World Exhibition. We feel that there is a great opportunity for us to fill an obvious gap in the market with this product and we are excited that we seem to be the first to try. Current drink trends are changing and we have to ensure that we are offering our customers products that stay in line with the trends. With a drive towards more premium fruity flavoured alcohol, Myx Fushion Moscato wine is the perfect combination of a premium beverage and fruity flavours."
Original Moscato- The seductive taste of Moscato wine enriched with a blend of flavours that accommodate its hints of apricot, vanilla and honey. Natural fruit juices refresh the palette with fizzing bubbles and leave a sweet, vivid aftertaste.
Moscato & Coconut – A delicious combination of refreshing mellow coconut and Moscato's nectar allusions . The perfect mixture of flavours for anyone who wishes to be taken to the tropics.
Moscato and Peach – Drawing on the already peachy highlights of Moscato wine, Fushion Peach enlivens the taste and aroma of the ripe, summer nectar. The fragrant, fruity bubbles are the passage to a sweet, sparkling getaway.
About Myx Fusion Myx Fusion was successfully launched in the USA in May 2013 and subsequently in Canada and Australia. In the USA just 14 months post launch Myx is set to achieve one million case MAT and volume continues to double month-on –month. Major retail customers include WalMart, Kmart, Woolworths, LCBO.
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