Rausch takes single origin to Cannes

Premium German chocolate company Rausch Schokoladen GmbH is relaunching its single Origin chocolate portfolio, including its travel retail exclusive World of Chocolate collection, with a new, up-to-date design and more precise labelling to reflect the plantation source. The new look will be shown to buyers at TFWA World Exhibition & Conference (stand Yellow E35).

The travel retail offer comprises:

Small Bites: A mixed pack of 32 small bites, each 6.7g, in eight different whole milk and dark pure chocolate recipes made of fine flavour cocoas. Presentation is in an attractive mini hessian cocoa bag tied with a ribbon. The perfect gift for the growing snacking and sharing trend, Small Bites is perfect for consumers wishing to taste the different chocolate intensities.
Sticks: Eight different chocolate sticks of 40g each are presented in a natural wood ‘cylinder’ which can be used afterwards as a container for pens/pencils etc. Ideal for snacking or gifting, these individual sticks will satisfy one’s chocolate craving at home.



Bars:  A high quality wooden gift box containing a mix of four 100g bars in different intensities (two x whole milk (35% Papua New Guinea, 43% Venezuela) and two x dark (60% Peru, 70% Ecuador). Each bar gives an intense flavour, unrivalled in the world of chocolate – it is ideal as an impulse gift item.

Created following market research in Germany and ten other countries, the new look is clean and modern with better distinction between each chocolate recipe through different background drawings and detailed information regarding the source region on the back. Both the Rausch logo and the cocoa content percentage are larger and more dominant while the previous background plantation representation on each wrapper has been placed by an actual image from each region. In addition, the name of each recipe will now be named directly after the region from which it is sourced. Inside each wrapper is printed a history of Rausch and a background on the appropriate region and its specifics.

The new look range still includes eight different chocolate recipes ranging from 35% to 75% cocoa from countries of origin including Grenada, Trinidad, Costa Rica and Madagascar. Each recipe is ‘pure’, eg unblended regarding origin and quality and simply made from just three ingredients: fine flavoured cocoa paste, cocoa butter and cane sugar (plus whole milk powder for milk recipes) with no added flavourings or emulsifiers.

The Rausch ‘USP’ remains the same, namely ‘it’s the cocoa that makes the difference’. The company uses only 100% pure single origin fine-flavoured cocoas which are not only the most rare and expensive but also the most delicious and aromatic cocoas in the world.  Cocoa is sourced directly from farmers, wherever possible, to ensure quality, then Rausch controls every step of the process from plantation to production.

The company’s market research has also proven the value of its travel retail ‘World of Chocolates’ range, designed both for impulse self purchase and gifting, ‘Many very interesting consumer insights were revealed by the research; importantly for travel retail it was verified that this channel is most certainly valuable for premium products. Consumers are prepared to pay a premium when they are travelling for giftable items, especially if they are exclusive. What’s more, when consumers are in a good frame of mind they are more likely to spend on premium lines, while those in not so good a mood will buy cheaper lines for comfort eating. We like to think that travellers are generally in a good mood at the airport. Premium chocolate purchasing, apart from as a gift, is also a statement of “I am worth it.’

The new look range still includes eight different chocolate recipes ranging from 35% to 75% cocoa from countries of origin including Grenada, Trinidad, Costa Rica and Madagascar. Each recipe is ‘pure’, eg unblended regarding origin and quality and simply made from just three ingredients: fine flavoured cocoa paste, cocoa butter and cane sugar (plus whole milk powder for milk recipes) with no added flavourings or emulsifiers.

Since first launching into travel retail at the end of 2012, Rausch has refined the range for travel retail and, with the new design now in place, believes the offer today is more appropriate and relevant than before. ’Generally the feedback from buyers to the World of Chocolates range has been excellent but there was some comment that the packaging design was a little out-dated,’ continues Schumann We’ve done a lot of work on improving the look, taking into account factors such as the consumer is more likely to remember the cocoa content and the colour of the wrapper rather than the name of the plantation…hence these two elements are made stronger and more visible. We are confident the new look is very contemporary, extremely attractive on shelf, and ideal for travel retail outlets globally.’


Notes to editors: Rausch Privat-Chocolatiers was founded in 1918 and is now run by the fifth generation of the Rausch family. Rausch also operates the world's largest chocolate shop in Berlin – Fassbender & Rausch Chocolatiers - comprising a store and a restaurant. The company’s heart shaped chocolates are well known on Air Berlin with some 15m hearts produced for and being given out to passengers each year.
The eight varieties of chocolate being used are: 35% Papua New Guinea, 39% Madagascar, 43% Venezuela, 47% Costa Rica, 60% Peru, 65% Grenada, 70% Ecuador, 75% Trinidad.

The fine-flavour cocoa story
Fine flavour cocoas are not only of the most rare and expensive but also the most delicious and aromatic cocoas in the world. Their taste and aroma is based on sort, growth region and processing of the raw cocoas, as is the case with good wine. Only about 5% of the world’s annual cocoa harvest is fine-flavoured cocoa. Of this approximately 5%, Rausch only use the best beans for Rausch Plantagen-Schokolade. Rausch Plantagen-Schokolade, first introduced to the market in 1998, now has a line of eight chocolate types that uses only 100% fine cocoa from plantations located in the best growing areas of the world. The on-site work that Rausch supports is important for high-quality cocoa. Rausch employees regularly visit the plantations and not only monitor the established quality standards, but also train and develop the cocoa farmers. Rausch also provides technical and financial support for the plantations.