Stoli ® Vodka Claims its Position as “THE Vodka” and Launches New National Campaign

Stoli continues to pioneer the vodka category and announces multi-million 360o marketing campaign, celebrating authenticity and its iconic heritage

NEW YORK, September 8, 2014 -- Stoli ® Vodka today announced the launch of its new advertising campaign, “THE Vodka.” Produced by Richmond-based The Martin Agency. January 2014.

The campaign boldly celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage as a trailblazer in the vodka category for the past 80 years.  The creative aims to make a departure from an industry flooded with the superficiality of over-designed bottles and over-idealized lifestyles.  Elements of the campaign capture what it means to be “THE Vodka,” a title reserved for Stoli as the original premium imported vodka, the first vodka brand in space and the pioneers of vodka flavors.  The new campaign, which will be used across global markets as well as the U.S., toasts this iconic heritage and bold character, declaring to all that Stoli is “THE Vodka.”

“‘THE Vodka’ campaign firmly supports Stoli’s commitment to stay true to our longstanding heritage and unwavering focus on what is the most important—the spirit inside the iconic Stoli bottle,” said Lori Tieszen, CMO of Stoli Group USA, “This campaign represents what people crave from their vodka: something authentic; something bold; something real.”

“One of the best examples of Stoli's authenticity is their iconic label. Unlike the many over-designed vodka bottles you see on shelves today, Stoli has been consistent and stayed true to its character since the beginning,” said Jorge Calleja, Global Group Creative Director, The Martin Agency.  “We wanted to showcase the iconography that has made Stoli ‘THE Vodka’ and explore the difference between what it means to be artificial vs. authentic.  Do you want to have ‘a’ night or ‘THE’ night? Do you want to drink ‘a’ vodka or ‘THE Vodka’?”

The campaign launches today in the United States with a total redesign of the brand’s website, print campaign, and out-of-home advertisements appearing in major cities around the country including New York, Los Angeles, Miami, Chicago, and Boston.

Creative executions will highlight the difference between being one of many versus being an original, including an ongoing series of animated videos made specifically for social media. The short, irreverent videos are illustrated by renowned graphic novelist and designer Andrew Rae, and will be released every week through the end of the year.


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About Stoli Group
Stoli Group is part of the SPI Group (headquartered in Luxembourg) with operational business units across 3 continents and distribution in 167 countries, led by a multi-national management team.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest Russian alcohol standards - Alpha Spirit. Distilled in the Group’s own ultra-modern raw alcohol distillery in Tambov, Russia, Stoli’s exceptional purity is achieved by controlling the process from grain to bottle using only the highest quality ingredients, quadruple filtration and only three times distilled.

For more information visit www.stoli-group.com and www.stoli.com
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