Located in Sanya, CDFG’s phenomenal new super store spans over 70,000sqm with 21 products categories, offering over 200 high end and luxury brands, and is predicted to deliver sales from 30-50% above the impressive figures of CDFG’s Sanya Downtown Duty Free Store.
A strategic move towards building a premium brand image in Asia - and specifically with Chinese travellers, the new NESCAFE Dolce Gusto boutique has a prime location to maximise visibility of its global NESCAFE coffee brand to this important traveler profile.
Covering 48 sq m, the flagship store from NITR allows travellers to experience the NESCAFE Dolce Gusto world in a unique super-premium environment. Its clean white lines and sleek display units give the boutique a high-class feel, allowing travellers to experience NDG in a special way. Supported by a team of highly trained staff, the new boutique aims to attract new NDG consumers and trigger further capsule purchases on the mainland.
NITR Global Head of Sales Alan Brennan comments, "The Chinese Travel Retail market continues to be one of the most dynamic and fastest growing in Global Travel Retail. We believe this market represents huge potential for NITR strategic brands, such as NESCAFE Dulce Gusto. Our primary objective for this boutique is to drive and connect this brand with Chinese travellers by providing a premium and engaging environment that gives a great shopper experience. The CDFG Hai Tang Bay retail emporium proves a fantastic premium environment for NITR to showcase the NESCAFE Dulce Gusto brand and we thank CDFG for this opportunity and look forward to the successful development of the boutique.”
No comments:
Post a Comment