Wednesday 3 September 2014

Stroili adds to successful year in travel retail with new Dufry location and introduces latest Fall/Winter collection

Italian jewellery company Stroili continues to develop its travel retail business with the announcement of new distribution through Dufry at Moscow Sheremetyevo Airport Terminal F in the coming weeks. 

The company is also making further inroads into Central Europe with three new locations through Gebr Heinemann while distribution partner SKYLink is working closely with Harding Retail to develop Stroili trunk shows for its ships in 2015.

Stroili CEO Maurizio Merenda comments, "2014 is proving to be a successful year for Stroili with new listings on the ground and at sea adding to our excellent inflight business. In the air, we continue to enjoy some brilliant results. Qantas, for example, introduced the Incanto cuff and ring set during August and sales have been beyond anything we could have expected. With the addition of new partnerships, such as  with Dufry and Heinemann, we are confident that Stroili’s travel retail business will continue to grow from strength to strength."

Against this backdrop of new business, Stroili launches its new Fall/Winter collection: 

Vanitè: Op Art Mania 
Working with optical illusions, this new collection combines both art and fashion, reminiscent of geometrical abstract art and its sixties appeal, this new jewellery trend is set to wow this winter. The precise configurations of the lines are shown off and amplified, creating hitherto unseen optical effects which display dynamism and almost three-dimensional movement. Earrings, bracelets and necklaces are available in two versions- rhodium plated silver and gold-plated silver. 






Kalahari: The Magic of Desert Jewels
Rounded shapes that conjure up images of the lightness and embrace of a dune are the main essence of this collection. Nurtured by the timeless atmosphere of the southern African desert which gives it its name, classic nature-inspired shapes are transformed by Stroili into bracelets, earrings, necklaces and rings. The perfect jewellery to light up Christmas, sparkling with magical gold hues and crystals, making any woman who wears them dazzle and shine. Available in two versions: rhodium-plated metal or gold plated metal with rows of crystals for a truly magical experience. 





New Moon- The Lunar Appeal of Stroili
Paying tribute to female beauty, this New Moon collection takes inspiration from this changing magnetic planet and thanks to special processes and original treatment, it looks just like the surface of the moon. Breaking free from its classical shackles, this new collection is endowed with an elegant, strong and rebellious appeal. Consisting of bracelets, earrings, necklaces and rings in rhodium plated and gold plated metal, this refined collection is inspired by femininity verging on the purity of the moon. 






Frida- Stroili meets Frida Kahlo
Style and art icon Fridamania inspires this new collection from Stroili. Distinctive Aztec culture and Mexican textures are merged with contemporary details to create contrasting effects, bringing a passionate spirit to life. Paying tribute to a women that was a symbol of her time, breaking rules and becoming a living work of art, Frida by Stroili is a mosaic of shapes and precious materials. Alternating between linear sand-effect surfaces and rows of spheres which recreate archways and diamond-studded festoons, this gold-plated collection includes: slave bracelets, band rings, chandelier earrings and necklaces. 








Stroili’s partner in the travel retail business is LCG-SKYLink.

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