Travel retail manager Garry Stoner says: "this is the perfect opportunity for Aurora to showcase its fantastic offering to the travel retail industry. For a new exhibition I am very impressed with the range of airlines that have already confirmed their attendance. All of our brands are innovative and fun and are ideal for travel retail, so I am hoping that we can achieve some new listings through TRT. We want the plush category to be viewed as a positive addition to any ground store; it offers a key impulse purchase opportunity, adding incremental sales and helps to increase the average sales basket."
Aurora's three main licensed brands featuring at TRT include YooHoo &Friends; Peanuts and The Gruffalo.
Stoner comments, "The plush toy industry has significant opportunities for growth due to the current limited choice that is seen in travel retail. Our aim is to put Aurora World on the forefront of that growth and with the current licenses we have I see no reason why this cannot be done."
About Aurora
Korean owned, Aurora is a global company recognised for quality, soft huggable toy designs. With over 30 years of experience in research and development, manufacturing and customer service, Aurora strives to deliver new and wide-ranging handcrafted gifts to give many years of pleasure and enjoyment… delivering its message of 'Gifts of Smiles.'
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