With a new focus on Travel Retail, the collection highlights a new Smart Casual line, a link between Luxury and Sportswear designed to offer a comfortable but refined total look.
The Smart Casual line represents the refined section of the Sportswear proposal and is addressed to an elegant man. The jackets are extremely light and made of nylon with leather or suede details.
The Smart Casual Collection also features the iconic shark with the grey Paul&Shark Smart Casual Collection logo on a solid blue background.
Says Paul&Shark Worldwide Travel Retail Director Catherine Bonelli: “We are very happy to bring the Spring -Summer 2015 collection to the attention of buyers here in Cannes and the Smart Casual offer will, I believe be very acceptable. The collection overall is extensive but the unique element about Paul&Shark is the company’s ability to take any item within the offer and customise it to meet a specific retailer’s requirement; for example the length of a shirt, a particular colour, or special embroidery.”
Apart from Smart Casual, SS15 offers a Luxury Collection - high quality materials combined with hand-made tailoring which, from this season, is individually identified with a new golden Paul&Shark Luxury garment logo on a solid blue background.
The collection moves the values of the brand towards a new horizon with a fresh interpretation of the brand’s iconic items: precious and refined materials such as the cashmere cloth and the silk. The garment appears very sophisticated; the sportswear theme presented in a refined way while the garments are always featured with references to the yachting world.
Knitwear and trousers are made of cotton/cashmere or cotton/silk. The destructured blazers ensure the highest comfort and elegance simultaneously. The items of this line offer an extremely soft feel, thanks to a special process which makes them extremely pleasant to the touch and therefore wonderfully comfortable to wear. The garments are neatly designed and the colours are soft.
Leather coats and jackets are enriched with special details such as real horn buttons. Luxury is also shown in the shirt section, thanks to the precious cotton 200/2, and in the accessory collection made of saffiano leather with the exception of a crocodile belt.
The Sportswear line goes beyond the active sportswear borders and becomes part of a 100% lifestyle context using materials which do not traditionally belong to the sports world and and which are capable of combining style and performance.
Competition is the most technical section of this collection. It recalls the sailing world and proposes technical garments to be used by sportsmen. The linings inside the colourful nylon jackets represent the very fast boat GP42.
Kipawa is also inspired by the sailing world: the line, in fact, derives its name from a wonderful vintage boat.
Last but not least Capri, the summer capsule collection; here summer is represented through colours and materials such as cotton and linen.
A new addition is the Travel Shirt which is presented in a bag made of the same fabric and colour: it is perfect for travel and yet remains elegant in the wardrobe of the Paul&Shark man.
Not to be missed are accessories such as belts, full grain leather loafers and reversible belts supplied with a moving buckle which creates two belts in one. Scarves are made of cashmere or linen and ties are extremely soft thanks to the fabric processing which contrasts with the simplicity of the blue solid colour. A must within this summer collection is the beach section with its several swimming trunk proposals: from colourful prints to simple and classic models.
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