William Grant & Sons teams with Nuance to place five Crystal Stags in key locations

William Grant & Sons, the global premium spirits company, has installed a total of five Glenfiddich Crystal Stag Gondolas in key airport locations operated by The Nuance Group, adding four over the past eight months.

Cystal Stag in Lisbon Airport

The stags have been placed in Zurich, Lisbon, Antalya, St Petersburg, and Arlanda airports to continue the £1million investment by William Grant & Sons in its mission to bring to life the pioneering spirit of the Glenfiddich Scotch Whisky brand.

Says Andre de Almeida, WGS Director - Europe Travel Retail: ‘Travel retail is a fundamental pillar in William Grant & Sons strategy and - as one of our core brands - Glenfiddich is key to the ongoing growth and development of our business. The incredible Crystal Stag Gondola has proved to be one of our most alluring and attractive merchandising units for Glenfiddich and we are delighted that Nuance has supported our strategy with these five important installations.’

The Glenfiddich Crystal Stag Gondola represents the components that make Glenfiddich unique and embody the pioneering spirit at its core; the lead crystal stag’s head, the glass teardrop and the copper and oak helix.

Weighing 422kg, including 70kg of beautifully polished lead crystal glass, the Crystal Stag is taller than any other gondola, and closer to a piece of art than to retail furniture. It combines the skills of designers, sculptors, glass artists, carpenters and coppersmiths.

Most importantly, it brings the pioneering spirit of Glenfiddich to life, by expressing the incredible natural resources and great craftsmanship that give every single drop of the world’s most awarded single malt its unmistakable character.

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Notes to Editor
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.

About Nuance
As a leading travel retailer, Nuance operates about 77’000 square metres of retail space spanning 67 locations in 20 countries and territories across the globe. In addition to an extensive portfolio of duty and tax-free stores, brand boutiques and concept stores, the group also provides in-flight services and operates a wholesale and distribution business, supporting the travel retail sector. Headquartered in Zurich, Nuance employs 6’100 people worldwide. For more information visit www.thenuancegroup.com.