Illva Saronno will also be using the exhibition to launch a new addition to its spirits portfolio – details to be announced onsite – and will also be displaying the second in the series of limited edition 'designer' Disaronno bottles, in 2013 designed by Moschino and with over 1,5 million bottles sold globally.
Brand new to the travel retail category is a superb wine offer from Disaronno's sister company DUCA DI SALAPARUTA Group. The Duca di Salaparuta Group comprises three historic brands that represent Sicily and Italy worldwide: Corvo, Duca di Salaparuta and Florio.
Says Mr Reina, CEO ILLVA Saronno: 'Disaronno and Tia Maria are both extremely well known brands, distributed globally and since last year we have put a new emphasis on travel retail, to further build our already excellent distribution within the category. We believe we can further leverage this success and broaden our offer to the market with the excellent wine offer from Duca di Salaparuta.
'The Duca di Salaparuta Group has been a leader in the wine industry for almost 200 years with very recognisable Made in Italy brands, so it really makes sense to now make these available to travel retail duty free. The Group has a reputation for innovation and has stayed constantly at the forefront of the business in terms of range and excellent marketing, which we are confident will enable it to offer this channel of distribution a very interesting and appealing range of wines.’
In Cannes, the company will be presenting two brands specifically: Duca di Salaparuta and Florio.
Highlight of the offer is Duca Enrico , which celebrates its 30th anniversary during the fair. Produced for the first time in 1984, Duca Enrico is the first single varietal wine made from Nero d’ Avola grapes in the history of Sicilian wines. To celebrate its anniversary, visitors to the stand can taste three excellent vintages of Duca Enrico (1987, 1997, 2008), each the most representative of the three decades covered.
Florio wines come to life in a magical corner of the heart of the Mediterranean, “the sun belt”, an area of south-western Sicily where there is a special relationship between micro-climate, vines and land. An innovator by tradition, Florio has acquired unique experience in almost two centuries, reinterpreting the past with modern wine making technology to produce wines of great prestige to be enjoyed on a variety of occasions. Fortified, passito and sparkling wines to discover or rediscover as an original aperitif, as dessert or meditation wines.
Notes to editors:
ILLVA SARONNO S.p.A. is part of the Group ILLVA SARONNO HOLDING S.p.A., the parent company of a diversified group whose business lines are alcoholic beverages, semi-finished products for ice-creams, baked goods and optical lenses. Controlled completely by the Reina Family, it offers a wide range of spirits brands including Disarono, Tia Maria, Zucca, The Irishman, Isolabella and Vodksa Artic.
http://www.illva.com/index.php?lang=it
The Duca di Salaparuta Group comprises three historic brands that represent Sicily and Italy worldwide: Corvo and Duca di Salaparuta, established in 1824, and Florio, established in 1833. Acquired by Illva Saronno Holding in 2001 and merged into a single group, the two old-established companies now constitute Sicily’s leading privately-owned wine-producing group, their estates, historic cellars, and above all, their wines, together providing key chapter to the island’s history.
http://www.duca.it/en/
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