This elegant new offer will be introduced at TFWA World Exhibition (Gold Village G06) following a successful launch at Hong Kong International Airport- chosen for its importance as an international hub, ability to employ activations, and key passenger profiles.
The refined cigarettes are housed in chic and graceful packs featuring embossed textures and contemporary colours. The haptic experience provided by the pack, along with the interior frame details, are only eclipsed by the exquisitely crafted cigarette itself, meeting the sophisticated experience the consumer is looking for.
Davidoff Superslims will be available in three variants: Violet to replace current Gold (0,6mg/ 6mg), Rosé (0,3mg/ 3mg) as a substitute for Silver and White to replace current White (0,1mg/ 1mg). While the new pack provides a modern twist to this Davidoff Line, the same taste is maintained as in the former propositions.
'We received very positive feedback from our pioneer market Hong Kong Airport' says Christian Muenstermann, Trade Marketing Director of Global Duty Free, 'We replaced the current Superslims Line with the new Violet and White offers exclusively at HKIA from May through August, supported by brand ambassadors and an awareness-creating merchandising approach.’
The Davidoff Superslims rejuvenation will be rolled out progressively to global duty free markets after Cannes trade show.
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