TFWA World Exhibition sees
World of Patria International (Blue Village G13) introduce a new craft gin to
the travel retail sector: Pink Pepper from Cognac based Audemus Spirits.
Pink Pepper is taking advantage of the remarkable growth
of craft gins, a trend which has had clear benefit to the travel retail wine
& spirits industry as travellers explore a whole raft of new premium and
super-premium brands. “Gin is so diverse; the ability to add all manner of
ingredients during distilling means unique products with a wide range of
flavour profiles are now in high demand,” says Rob Nichols, WOPI managing
director. “We loved everything about Pink Pepper – it's a truly different,
intense and extremely aromatic gin which uniquely is designed ao actually age
and evolve both in the bottle and in the glass.
Pink Pepper Gin is not made by the London Dry Gin method. Instead each
aromatic is macerated separately in alcohol then distilled under low pressure
and temperature, to create concentrated aromatic extracts. The recipe includes
hand-picked Spanish pink peppercorns, juniper and a selection of several other
spices. A small amount of local honey is also added.
When the bottle is young, or when diluted or chilled, fresher, spicy
notes of pink pepper, juniper and cardamom are prominent. Over time, however,
the liquid evolves and warms up - allowing notes of patisserie; vanilla, tonka
and honey to come to the forefront. On the palate the gin is full-bodied and
intensely aromatic, thus it is perfect for sip
The #pinkpepperlove is strong throughout
the UK, and the brand can be found in a number of top bars, restaurants and
hotels in most cities and towns. It’s also distributed in top stores such as Selfridges, Harvey Nichols,
selected Waitrose stores
and many smaller retailers – such as The Leamington Wine Co, The Whalley
Wine Shop and online retailers like Dover31 and Master of Malt.
Pink Pepper is also widely available in France both on and off
trade including bars from Paris to
Toulouse, Poitiers to Bordeaux, and high-quality retailers such as Hediard and Le Vin en Tête. Distribution has also been recently secured
in Denmark, Switzerland, Belgium, Norway and Hong Kong.
“With such rapidly
growing domestic market presence we felt the time was right to increase the
brand’s footprint by extending distribution into travel retail,” continues
Nichols. “Cannes is the obvious platform from which to launch Pink Pepper into
travel retail and we’re looking forward
to inviting buyers to try this unique craft product for themselves.”
Pink Pepper gin comes in 500ml bottles at 44%
abv.
No comments:
Post a Comment