A first time visit to Cannes for Morellato as company seeks to expand TR footprint

Morellato Group,  the distributor and manufacturer of high-end watches and jewellery, is exhibiting for the first time at TFWA World Exhibition (stand F15, Blue Village) in 2017. With brands including Morellato Jewels, Furla watches, Trussardi watches and Maserati watches and jewellery, Morellato aims to gain extended distribution and optimum visibility for its fashionable, on-trend portfolio.

With a number of travel retail listings in Asia and a developing TR business in Europe, Morellato is confident that TFWA World Exhibition will provide the perfect platform from which to continue to expand its distribution globally. “Over the last few years, we have established ourselves in the Asian travel retail market, securing listings on over 20 key carriers. Our brands are very well known and appreciated in the region; the Asian consumer continually seek well-known, fashionable, trendy products, which our portfolio provides,” explains Massimo Carraro, President Morellato Group. “However, Morellato Group’s home is in Italy, where we are one of the most important groups in the watches and jewels field. We represent true Italian brands that perfectly reflect the Italian lifestyle. Our licenses - Furla, Trussardi and Maserati- are all truly ‘Italian” while our own brand Morellato is equally  representative of the best in jewels and watches.”

This year saw Morellato exhibit for the first time in Singapore where the company enjoyed a very good show with some extremely positive meetings.” Now we return to Cannes hoping to continue this positivity and expand our business in Europe, the Americas and the Middle East,” says Mr Carraro.

Mr Carraro believes travel retail is a vital channel for the company and its licensed brands. “It’s a shop window to our brands and an important element in our global strategy to reach new consumers,” he continues. “A presence in GTR allows travellers from all over the world the chance to experience what we have to offer. Being in Cannes will help us to achieve this.”

As part of Morellato’s strategy to build its travel retail business the company has just announced the appointment of Scorpio Worldwide to handle its inflight business in the EMEA region.

Further evidence of Morellato’s investment and belief in the channel is the decision by company President Massimo Carraro, to attend TFWA World Exhibition this year. “I truly believe in the opportunity within this unique channel and am very pleased to be able to attend personally,” he adds.