This year’s
TFWA World Exhibition sees Perfetti Van Melle continue its strategy to create
Sweet Smiles amongst travellers all over the world with a number of new product
launches – one of its three pillars designed to build sugar confectionery sales
in travel retail.
The
confectionery department generally divides into 55% chocolate and 45% sugar;
whilst within travel retail, it is 87% chocolate and 13% sugar. PVM believes
that should change, with focus on our ‘must-haves assortment’and new product
introductions being key to driving sales. Research conducted by M1nd-set shows
that globally:
·
60% of the sugar confectionery purchases are
because of the exclusivity of the product.
·
47% of confectionery purchases are bought as
a snack.
·
Young adults mostly buy confectionery for
themselves to snack on, while seniors buy more confectionery for gifting
purposes.
“Besides
having the right core assortment, it remains our ambition to continuously
excite retailers and travellers with surprising and eye-catching products.
Perfect as a gift for somebody else or as a gift to share,” says Femke van Veen,
PVM’s Travel Retail Brand Manager.
Being
introduced in Cannes this year (Med Village P17) is the Mentos Connecting Tin –
a travel retail exclusive containing 275 grams of fruit flavour dragees. Van
Veen comments: “Mentos is all about
connecting, and saying “Hello” is a commonly social gesture that is known
worldwide; so there is no better place to
buy them than in travel retail.” The Mentos Connecting Tin
packaging and dragees itself are decorated with multilingual greetings and
landmarks. This inspiration contributes to a perfect and fun educational tool
for younger consumers interested in learning foreign languages.
The launch of the Mentos Connecting tin is
supported further by use of a holobox which will be implemented in promotional
activities on airports – visitors to
PVM’s stand in Cannes can view the holobox and witness its promotional
potential. Also on the stand will be a Mentos themed selfie wall – featuring
the map of the world with detachable speech bubbles. Visitors to the stand can
stand in front of the map holding one of the speech bubbles and take away a
memborable polaroid photograph or leave one behind on the wall of fame.
“Research conducted by Counter Intelligence
Retail reveals that the key strength of the Mentos Connecting Tin is the
distinctive and eye catching packaging,” contines Van Veen. “Millenials are
significantly more likely than older travelers to agree that the product is
ideal for sharing with friends and family, and one of the key features they
were attracted to is the use of multiple languages on the packaging.”
Also new is
the Chupa Chups ‘Do You Love Me?” concept, that uses popular emoticons on Chupa
Chups packaging and lollipops to create a higher brand awareness amongst teens.
“Nowadays, teens are using more and more emoticons and short text in their daily
communication,” explains Van Veen. “The ‘Do You Love me?’ concept is our way of
increasing the millennials interest and enthusiasm in the brand by supplying
them a product in line with their daily habit and way of communicating.”
The ‘Do You
Love Me?’ range includes a hand-held resealable bag filled with 25 fruit flavour
Chupa Chups lollipops. Every single 3-Dimensional lollipop will answer the
question ‘Do You Love Me?’ with the use of various emoticons that are printed
on the lollipops. The packaging is designed especially for airports, ferries and
cruise-ships since it is very portable.
Also available
is a handy ‘Do You Love Me?’ volume silo filled with 50 lollipops, especially
designed for border stores.
A new character
joins the ‘Chupa Chups Cool Friends Back Pack’ family, the new Elephant family
member now features alongside the Monkey, Frog, and Dinosaur. The soft toy
contains a variety of 16 fruit flavour Chupa
Chups lollipops and can be re-used as a fun backpack, making it a perfect gift
item for kids.
Alongside
its new product introductions, Cannes will see PVM discuss the other two
equally important pillars to confectionery growth: a ‘must have’ in store assortment, which highlights
the top ten sugar and gum confectionery products that retailers should stock to
drive sales; and the importance of cash
till point sales with a ‘must have’ cash till point assortment, which
highlights the top six items that fit best at the cash register.
“As
we see in other industry categories, the sales opportunity at the cash register
is an important point of interest,” says Van Veen. “A sugar confectionery
purchase is driven by a high impulse decision-making process, resulting in
direct incremental basket spend. Research has shown that 48% of travellers
would like to find products like sweets, candies and mints at the cash till
point. Additionally, 55% of travellers cite gum as being the perfect product to
buy at the cash till point. PVM is able to fully support retailers in having
the right assortment at the right location to meet the travellers’ needs in
both these areas.”
“We have
seen a strong performance this year, with Europe currently being the fastest
growing region for us. We have seen promising results in Asia, where there is
still a considerable amount of potential for further growth. The Middle East is
also doing very well for us at the moment; our brands are well known in the
region and the sugar product we have are favourable within their confectionery
selection. We are also back on track in the Americas following a slight slow
down in the region last year.”
“As always,
we are looking forward to another great week in Cannes,” continues Van Veen.
“It is always a perfect occasion for us to catch up with clients and friends,
and of course present our new products.”
By the way, did you
know…
·
in 1995, Russian astronauts requested
something tasty and easy to get a grip on in gravity free zones. Chupa Chups became
the first and only lollipop to travel outer space.
This year’s
TFWA World Exhibition sees Perfetti Van Melle continue its strategy to create
Sweet Smiles amongst travellers all over the world with a number of new product
launches – one of its three pillars designed to build sugar confectionery sales
in travel retail.
The
confectionery department generally divides into 55% chocolate and 45% sugar;
whilst within travel retail, it is 87% chocolate and 13% sugar. PVM believes
that should change, with focus on our ‘must-haves assortment’and new product
introductions being key to driving sales. Research conducted by M1nd-set shows
that globally:
·
60% of the sugar confectionery purchases are
because of the exclusivity of the product.
·
47% of confectionery purchases are bought as
a snack.
·
Young adults mostly buy confectionery for
themselves to snack on, while seniors buy more confectionery for gifting
purposes.
“Besides
having the right core assortment, it remains our ambition to continuously
excite retailers and travellers with surprising and eye-catching products.
Perfect as a gift for somebody else or as a gift to share,” says Femke van Veen,
PVM’s Travel Retail Brand Manager.
Being
introduced in Cannes this year (Med Village P17) is the Mentos Connecting Tin –
a travel retail exclusive containing 275 grams of fruit flavour dragees. Van
Veen comments: “Mentos is all about
connecting, and saying “Hello” is a commonly social gesture that is known
worldwide; so there is no better place to
buy them than in travel retail.” The Mentos Connecting Tin
packaging and dragees itself are decorated with multilingual greetings and
landmarks. This inspiration contributes to a perfect and fun educational tool
for younger consumers interested in learning foreign languages.
The launch of the Mentos Connecting tin is
supported further by use of a holobox which will be implemented in promotional
activities on airports – visitors to
PVM’s stand in Cannes can view the holobox and witness its promotional
potential. Also on the stand will be a Mentos themed selfie wall – featuring
the map of the world with detachable speech bubbles. Visitors to the stand can
stand in front of the map holding one of the speech bubbles and take away a
memborable polaroid photograph or leave one behind on the wall of fame.
“Research conducted by Counter Intelligence
Retail reveals that the key strength of the Mentos Connecting Tin is the
distinctive and eye catching packaging,” contines Van Veen. “Millenials are
significantly more likely than older travelers to agree that the product is
ideal for sharing with friends and family, and one of the key features they
were attracted to is the use of multiple languages on the packaging.”
Also new is
the Chupa Chups ‘Do You Love Me?” concept, that uses popular emoticons on Chupa
Chups packaging and lollipops to create a higher brand awareness amongst teens.
“Nowadays, teens are using more and more emoticons and short text in their daily
communication,” explains Van Veen. “The ‘Do You Love me?’ concept is our way of
increasing the millennials interest and enthusiasm in the brand by supplying
them a product in line with their daily habit and way of communicating.”
The ‘Do You
Love Me?’ range includes a hand-held resealable bag filled with 25 fruit flavour
Chupa Chups lollipops. Every single 3-Dimensional lollipop will answer the
question ‘Do You Love Me?’ with the use of various emoticons that are printed
on the lollipops. The packaging is designed especially for airports, ferries and
cruise-ships since it is very portable.
Also available
is a handy ‘Do You Love Me?’ volume silo filled with 50 lollipops, especially
designed for border stores.
A new character
joins the ‘Chupa Chups Cool Friends Back Pack’ family, the new Elephant family
member now features alongside the Monkey, Frog, and Dinosaur. The soft toy
contains a variety of 16 fruit flavour Chupa
Chups lollipops and can be re-used as a fun backpack, making it a perfect gift
item for kids.
Alongside
its new product introductions, Cannes will see PVM discuss the other two
equally important pillars to confectionery growth: a ‘must have’ in store assortment, which highlights
the top ten sugar and gum confectionery products that retailers should stock to
drive sales; and the importance of cash
till point sales with a ‘must have’ cash till point assortment, which
highlights the top six items that fit best at the cash register.
“As
we see in other industry categories, the sales opportunity at the cash register
is an important point of interest,” says Van Veen. “A sugar confectionery
purchase is driven by a high impulse decision-making process, resulting in
direct incremental basket spend. Research has shown that 48% of travellers
would like to find products like sweets, candies and mints at the cash till
point. Additionally, 55% of travellers cite gum as being the perfect product to
buy at the cash till point. PVM is able to fully support retailers in having
the right assortment at the right location to meet the travellers’ needs in
both these areas.”
“We have
seen a strong performance this year, with Europe currently being the fastest
growing region for us. We have seen promising results in Asia, where there is
still a considerable amount of potential for further growth. The Middle East is
also doing very well for us at the moment; our brands are well known in the
region and the sugar product we have are favourable within their confectionery
selection. We are also back on track in the Americas following a slight slow
down in the region last year.”
“As always,
we are looking forward to another great week in Cannes,” continues Van Veen.
“It is always a perfect occasion for us to catch up with clients and friends,
and of course present our new products.”
By the way, did you
know…
·
in 1995, Russian astronauts requested
something tasty and easy to get a grip on in gravity free zones. Chupa Chups became
the first and only lollipop to travel outer space.
·
4.3 million Mentos rolls are eaten every day!
·
4.3 million Mentos rolls are eaten every day!
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