Furla returns to TFWA World Exhibition this year with its new Spring Summer 2018 collection; inspired by many different styles and cultures – Venice.
The first part of the collection focuses on intense colours, ranging from vibrant and dark lagoon-like blue and green tones to more feminine bright pinks that reflect the Venetian terraces. Floral brocades and jacquards are interpreted in stunning bright colours that give a fresh new look to materials created by traditional machines.
The new collection also plays with both solid and hollow designs, inspired by the architecture of Venetian buildings. Geometric forms mix with softer shapes, such as the new scallop shield closure lock featured prominently on the new Ducale line that resembles a noble family emblem. Trendy and contemporary, the Ducale line features saddle bags and satchels offered in grainy calf leather with a semi shiny finish creating a soft yet sophisticated feel. The leather shoulder straps are completely adjustable in order to wear the bag both on the shoulder or as a cross-body.
The delicate scallop design gives a romantic touch to the Merletto and Scoop lines both motivated by the famous Museo de Merletto (Burano Lace School). Scoop is an innovative and impactful line thanks to its luxurious look, enriched by an iconic closure system, contrasting metallic details and outstanding reversible functionality.
The second delivery features a more delicate colour palette that is lighter and transparent like Murano glass. Its delightful print themes celebrate seasonal summer fruits – pineapple, strawberry, and apple designs are both unexpected and functional - super feminine and playful, yet with a twist of irony.
A new addition to the Stacy line is the Casanova bag – available as a Mini, Small or Medium drawstring or a Medium or Large Tote. The woven panel of Vit. Venice smooth calf leather creates an eye-catching colour-block and is available in both squared or striped graphics.
The popular and iconic Metropolis line has been renovated with the introduction of new special variations and a new small cross-body featuring a leather and chain strap which a pocket to hold a mobile phone. New Metropolis bags feature a variety of prints and fabrics, including Jacquard, Butterfly and Rainbow, to create a truly unique look for Furla’s most successful line to date.
The innovative and fun Candy line also makes a welcome return with a new style Mini Cross-body. First launched in Spring/Summer 2011, Candy bags are made of Gomma Gel processed using patented molds, making each bag a unique piece and expression of Made in Italy design and innovation.
Furla is also putting higher emphasis on its men’s collection in travel retail – and the SS18 men’s collection follows the same theme and trends as the women’s collection. The best-selling Atlante line sees the addition of new Arazzo, Ippocampo and Grifone prints created exclusively by the Furla design team. New styles and sizes join the Marte business line, with a new cross-body zip-top, small size messenger and a new briefcase with collapsible handles for increased functionality.
Revised shapes and functionality have been implemented in the Ulisse leisure line including new nylon bags in solid and printed versions with animal animations that give the line a fun and quirky feel. A new 4-ways bag has been added to the Icaro collection, offering practical and multifunctional usage whilst retaining style.
There are also many handcrafted designs typical of the Italian tradition, such as baskets and crochet in beautiful multicolour variants. The final result of the SS18 Main collection is a mix and match of different materials, prints, colours and forms that reflect a journey to Venice.
Gerry Munday, Furla’s Global Travel Retail Director, comments: “The Furla SS18 is absolutely fabulous, and just screams ‘summer’ – the design team have worked extremely hard to bring unique and trendy prints to truly make the collection one of a kind. We are thrilled to be showcasing it at TFWA World Exhibition and look forward to a rewarding week with clients, colleagues and friends.”
The Furla Spring Summer 2018 collection can be viewed at TFWA World Exhibition on the Furla stand – Bay Village, Bay 2