Get adventurous with Paul & Shark in Cannes

Following the enormous success of the Paul & Shark sponsored regatta at last year’s TFWA World Exhibition, the company is delighted to announce that it will be once again setting sail on the Cote D’Azur for another fun-filled day of yacht racing.

“The popularity of last year’s regatta was too great not do it again,” says Catherine Bonelli, Paul & Shark’s Travel Retail Director. “The event compliments the brand perfectly, celebrating Paul & Shark’s heritage and sense of adventure. It is a great way to socialise with other members of the industry, while being able to win lots of great prizes.”

Of course, the regatta is not the only reason Paul & Shark are attending this year’s exhibition and the company will be taking the opportunity to showcase its new Aqua Leather range – water repellent leather garments treated to maintain their softness – a combination of high-tech with functionality and comfort.

Also part of Paul & Shark’s portfolio, and perfectly catered to suit travel retail stores is its Travel Project collection - clothing designed to ensure maximum comfort when travelling, combining precious materials with sophisticated and practical details. Blazers and trousers are made of crease-proof and stain-proof fabric, suitable for both formal clothing or high performance leisure time clothing. Sweaters in cashmere intertwined with an ultra-fine nylon thread maintain their shape and elasticity. The foldable, ultra-light, down jacket is perfect for travelling.

In continuation of the celebration of the brand’s 40^th anniversary, Paul & Shark is bringing the Sharkflage collection back to Cannes – developed in collaboration with the South African biologist and photographer, Chris Fallows. For years Fallows has been capturing images of sharks with the aim of making the public more aware of the need to protect our wildlife. Based on a snapshot he took in the waters off the coast of South Africa, Paul & Shark has graphically revisited the subject of this photo by creating an exclusive pattern for a transeasonal capsule collection.

“I am delighted to be bringing the latest collection to travel retail, it really does offer a point of difference that you don’t get with other companies,” says Bonelli. “Paul & Shark truly embraces innovation, and is unlike other brands because it offers both style and functionality which, I believe, is becoming an extremely important trend on the fashion scene.”

Paul & Shark is also pleased to report a fantastic and busy year so far in travel retail, with continued growth across the globe and some new and exciting projects in process. “We have opened a number of new stores in key travel retail locations this summer,” continues Bonelli. “Our new stores, where possible, follow the new Paul & Shark design concept, however, they are appropriately adapted for the travel retail market to maximise the amount of space available and increase visibility using an eye-catching effect behind the merchandise.”

For the past two years, Paul & Shark has experience the majority of its growth and expansion in the Asia Pacific region, and while the company continues to target markets on a global scale, it believes that there is particular potential for growth in Europe, and is placing emphasis on growing the brand in that region.

Paul & Shark’s latest collection can be seen on its stand – Riviera Village, RH8.