The ‘niche’ fragrance specialist showcases its latest Amouroud addition: Bois D’Orient
Perfumer’s Workshop, the niche fragrance specialist will be exhibiting at the TFWA World Exhibition and Conference (Yellow Village, G40) with its newly released Amouroud scent, Bois D’Orient.
“Adding new additions to our portfolio is a vital part of our travel retail strategy,” comments Donald Bauchner, PWI Founder. “Ensuring our porfolio offers a breadth of choice gives both our current and potential customers a reason to partner with us, as they can choose from a variety of Oud based fragrances dependent upon their customer base.”
With seven successful Oud based fragrances in its portfolio, PWI has been building up its global travel retail business with recent launches at Harrods London, throughout the Middle East and in Russia.
Bois D’Orient is a superb composition that is both civilized and a little wild. Beautiful and full-bodied, it is a harmonious haunting combination of wood notes, rare spices and exotic flowers. Opening with a softly bright top note, created by an accord of costly Bergamot, Black Currant and Cinnamon Bark, the fragrance becomes richer and deeper as it combines Turberose Absolute and Turkish Rose Absolute with Galbanum. A sumptuous and intoxicating fragrance with base notes of Oud, Amber and Patchouli, this extraordinarily long-lasting fragrance is absolutely unforgettable.
“The ‘niche’ perfume category continues to gain interest and development in travel retail. We are delighted with how, over the years, we have managed to establish a strong presence in this opportunity filled channel, and we are confident that we will continue to build on this success.”
“Exhibiting at TFWA World Exhibition with this new addition is an exciting time for the company. We think it’s very important to offer our customers a range of different scents and blends, to ensure that we cater to every taste. Having a broad range of Amouroud fragrances means we will have something for everyone, and we cannot wait to show Bois D’Orient to our current and potential customers.”