The SEKSY Collaboration
The globally successful SEKSY brand is to launch a new fragrance collection into travel retail from Spring / Summer 2018. The fragrances, SEKSY Beauty’s first, will roll out globally in key markets and are being launched to the channel for the first time during the TFWA World Exhibition.
In creating the new SEKSY fragrances, Prism Parfums, the force behind SEKSY Beauty, has collaborated with Time Products (UK) Ltd – creator of SEKSY wristwear by Sekonda – and global brand Swarovski® to encapsulate three signature fragrances that embody female tastes across the globe.
David Merriman, Managing Director - Time Products (UK) Ltd, said, “We are delighted to be working with Prism Parfums on a beautiful collection of fragrances under the SEKSY brand name.
Prism’s expertise in the perfume and cosmetics business internationally will combine well with the SEKSY brand footprint established by Time Products to offer our customer something really special.”
The initial SEKSY Beauty fragrance collection comprises three Eau de Parfums: SEKSY Entice, SEKSY Embrace & SEKSY Elegance, all embellished with Swarovski® crystals and available in three sizes — 30ml, 50ml and 100ml. Recommended Retail Prices will be £25, £35 and £45 respectively.
The fragrances are presented in a stunning 12-sided bottle, each of which has its own dazzling Swarovski Crystal. As an added attraction, the 50ml and 100ml sizes have a beautiful Swarovski charm around the neck of the bottle, which can be removed and used as a charm on a bracelet or necklace.
Swarovski - “We are so pleased to be working with the SEKSY brand, as it takes its first steps into the fragrance market with Prism. The customer is not only able to enjoy a beautiful fragrance but is also able to wear a beautiful Swarovski crystal on a bracelet or necklace. We wish SEKSY Beauty every success in the future.”
SEKSY Entice is a sweet, fruity fragrance with top notes of apricot and mandarin, given a fruity boost with blackcurrant. The heart is rich floral with rose, orange blossom, caramel and jasmine notes.
The fragrance finishes with profound and opulent notes of sandalwood, vanilla and amber.
SEKSY Embrace, a dynamic and glamorous fragrance, is a stunning floral gourmand
Oriental. Feminine, enchanting and seductive with top notes of orange blossom, blackcurrant and pear, the heart is very rich with iris, jasmine and patchouli. Tonka bean, vanilla and praline accord and musks create a deep and opulent finish.
SEKSY Elegance is an elegant exotic oriental for a sophisticated taste. A floral bouquet of bergamot, mandarin, champacca leaves lead to a heart of jasmine, rose, sweet pea, violet and sugared orchid. Amaranth wood, blackberry musk and plum add richness and complexity.
Simon Moorehead, Prism Parfum’s Managing Director, has described it as an award-winning first fragrance for SEKSY. “Creating these three fragrances has been a real labour of love. It’s not something we have hurried, but rather spent many months fine-tuning as consumers today are very discerning; the SEKSY by Sekonda brand has built up a strong reputation for quality whilst being “bang on trend”. The SEKSY fragrances had to reflect those same qualities in terms of the fragrance and the packaging. The twelve-sided bottle is a nod to the SEKSY timepiece heritage while the decoration befits the sparkle and glamour of both SEKSY & Swarovski brands.”
These new fragrances can be sampled, seen and enjoyed on the Time Products (UK) Ltd stand (Red Village M21) and on the MY Indulgence of Poole (Motor Yacht) opposite the Palais.
“Initial consumer feedback indicates that SEKSY Fragrance will be a huge success due to careful planning of fragrances to suit most women. Having a Swarovski charm dazzling on the 50ml and 100ml bottles makes them collectable and unique”, Moorehead continued.
The fragrances will be distributed in the UK and Travel Retail by Prism Parfums.