Scarf and textile accessories company, Morgan &
Oates returns to TFWA World Exhibition (Mediterranean Village, P19) with an ambition to expand its
distribution channel into airport and cruiseship/ferry retail. Having built its
reputation as an inflight supplier, and while that remains its core business,
Morgan & Oates sees huge potential for the brand in the wider travel retail
arena.
“We exhibited at TFWA Asia Pacific show in Singapore
this year and had several positive meetings; we are hoping to continue these
conversations in Cannes. We have a very successful inflight business, with
listings around the globe, but we see great opportunities for our products in
airport and cruiseship/ferry retail, so this is a real focus for us this year,”
explains Jeannie Archer, Consultant, Morgan & Oates.
Aiming to entice these new operators, Morgan &
Oates is showcasing its newly extended HERITAGE
COLLECTION - a range of
irresistible and luxurious
60 x 180cm blended 10% Cashmere/90% Merino wraps.
New for TFWA World Exhibition:
·
Zebra Stripe -
Following the success of the exclusive blue Zebra stripe created for
SAS, Morgan & Oates introduced red and green versions in Singapore for
the wider market. These were so well received that it has added new
summery shades for Cannes.
·
Morgan & Oates’ Poppy
Red floral collection continues to be in high demand so it
has extended the range with new
designs and colourways.
·
New abstract prints have
been added to its ever-popular floral
collections in a variety of colourways.
“Heritage is one of Morgan & Oates’ best-selling
collections year in and year out, so adding
new designs and colourways is a great way of ensuring the collection continues
to be fresh and on-trend,” comments Archer. “All of our products are exclusive
to travel retail and use only natural fibres, giving Morgan & Oates a
competitive edge over its rivals. This along with a team that has collectively
more than 40 years’ experience in travel retail is why we are unique to the
channel.”
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