Tuesday, 26 September 2017

World of Patria has a Regal approach to Cannes with extended portfolio for GTR

This year’s TFWA World Exhibition  sees World of Patria International present brand new additions to its wide portfolio of wines and spirits, all selected for their travel retail suitability (Blue Village G13). Alongside the launch of Pink Pepper Gin from French company Audemus, WOPI is introducing the Regal Rogue range of vermouth, a new world alternative led by Australian provenance that’s designed to bring this classic wine-aperitif into the modern world.


Regal Rogue is designed to marry ‘the art of merriment with a journey of sensory discovery’, blending native Australian aromatics soured from Aboriginal farmers, with wines sourced from Australia’s most iconic wine region. Handcrafted in small batches of 250 cases, each variety is made to a unique recipe:

Regal Rogue Daring Dry Vermouth is based on a grassy Sauvignon Blanc wine from South Australia, blended with native anise myrtle, thyme, quandong and complimented with juniper, olive leaf, gentian, white pepper and herbs sage, oregano and thyme. This 18%abv vermouth is largely savoury, with notes of anise, myrtle, thyme, juniper, olive leaf and white pepper.

Regal Rogue Lively White Vermouth is based on a generous bodied Hunter Valley Semillon wine and blended with native lemon myrtle, desert lime and native thyme followed by grapefruit, chamomile, elderflower, lemongrass, basil and rosemary, sage, oregano and thyme. The taste is a lively combination of grapefruit, rosemary, sage, basil, thyme, lemongrass and vanilla. (16.5%abv.)

Regal Rogue Wild Rose Vermouth is based on an Adelaide Hills Shiraz rosé wine blended with native illawara plums, rosella hibiscus fruit, strawberry gum and fruit spice together with rhubarb, fig and redcurrant. The semi-dry Wild Rose is full of tropical fruit notes, subtle spice and a satisfying dry finish. (16.5%abv.)

Regal Rogue Bold Red is a Rosso style, led by subtle spice and rich dried fruit like raisins, figs and cherries. It is a blend of Hunter Valley Semillon and Barossa Valley Shiraz married with native pepper berry, wattleseed, native thyme and cacao nibs as well as cinnamon, star anise, clove, ginger and nutmeg. Bold Red is fearlessly fashioned with native wattleseed and pepperberry, thyme, and a hint of bitter orange. (16.5%abv.)

Also new to WOPI’s portfolio is Koniks Tail Vodka; the brainchild of vodka enthusiast and industry veteran Pleurat Shabani. Koniks Tail is distilled using spelt, golden rye and early winter wheat grown by farmers close to Poland’s Bialowieza Forest. This triple grain vodka takes its name from the Konic wild ponies which still graze in the forest. Koniks Tail Vodka is available in 70cl bottles and has an alcohol content of 40%.


Alongside its new lines, WOPI will be highlighting its well-known Tofka toffee vodka; a perfectly balanced triple filtered vodka with liquid caramel toffee flavour. Tofka vodka is designed for fun occasions, and its medium strength ABV of 29.9% makes it perfect for parties, pre-drinks, or after-drinks (toffee vodka is one of the most popular après ski drinks). A shake of the Tofka bottle gives a dramatic ‘storm’ effect which carries through to the glass, making it perfect for shots or long over ice.

Says WOPI Managing Director Rob Nichols: “We’re delighted to be exhibiting again this year and to be bringing products that are new and perfectly suited to the channel. Innovation and newness is a constant in this business and we believe we’re at the forefront of providing brands that are both relevant, interesting and with dynamic stories behind them. We know that it is difficult for small brands to gain traction in an industry dominated by high investing large liquor groups, but it is possible to make headway. Tofka, for example, is doing tremendously well in Argentina, Australia and New Zealand, building momentum in the UK and is just about to be launched in Israel.”


World of Patria’s extensive portfolio includes well known beers and ciders such as Leffe, Carlsberg, Holsten Pils, Budweiser, Peroni, San Miguel, Stella Artois and many more. It’s wine and champagne selection includes Blossom Hill, Yellow Tail and Oyster Bay.

No comments:

Post a Comment