Monday 4 September 2017

Connect with Mentos & Express yourself with Chupa Chups

This year’s TFWA World Exhibition sees Perfetti Van Melle continue its strategy to create Sweet Smiles amongst travellers all over the world with a number of new product launches – one of its three pillars designed to build sugar confectionery sales in travel retail.
The confectionery department generally divides into 55% chocolate and 45% sugar; whilst within travel retail, it is 87% chocolate and 13% sugar. PVM believes that should change, with focus on our ‘must-haves assortment’and new product introductions being key to driving sales. Research conducted by M1nd-set shows that globally:
·       60% of the sugar confectionery purchases are because of the exclusivity of the product.
·       47% of confectionery purchases are bought as a snack.
·       Young adults mostly buy confectionery for themselves to snack on, while seniors buy more confectionery for gifting purposes.

“Besides having the right core assortment, it remains our ambition to continuously excite retailers and travellers with surprising and eye-catching products. Perfect as a gift for somebody else or as a gift to share,” says Femke van Veen, PVM’s Travel Retail Brand Manager.

Being introduced in Cannes this year (Med Village P17) is the Mentos Connecting Tin – a travel retail exclusive containing 275 grams of fruit flavour dragees. Van Veen comments: “Mentos is all about connecting, and saying “Hello” is a commonly social gesture that is known worldwide; so there is no better place to buy them than in travel retail.” The Mentos Connecting Tin packaging and dragees itself are decorated with multilingual greetings and landmarks. This inspiration contributes to a perfect and fun educational tool for younger consumers interested in learning foreign languages.



The launch of the Mentos Connecting tin is supported further by use of a holobox which will be implemented in promotional activities on airports  – visitors to PVM’s stand in Cannes can view the holobox and witness its promotional potential. Also on the stand will be a Mentos themed selfie wall – featuring the map of the world with detachable speech bubbles. Visitors to the stand can stand in front of the map holding one of the speech bubbles and take away a memborable polaroid photograph or leave one behind on the wall of fame.

“Research conducted by Counter Intelligence Retail reveals that the key strength of the Mentos Connecting Tin is the distinctive and eye catching packaging,” contines Van Veen. “Millenials are significantly more likely than older travelers to agree that the product is ideal for sharing with friends and family, and one of the key features they were attracted to is the use of multiple languages on the packaging.”

Also new is the Chupa Chups ‘Do You Love Me?” concept, that uses popular emoticons on Chupa Chups packaging and lollipops to create a higher brand awareness amongst teens. “Nowadays, teens are using more and more emoticons and short text in their daily communication,” explains Van Veen. “The ‘Do You Love me?’ concept is our way of increasing the millennials interest and enthusiasm in the brand by supplying them a product in line with their daily habit and way of communicating.” 




The ‘Do You Love Me?’ range includes a hand-held resealable bag filled with 25 fruit flavour Chupa Chups lollipops. Every single 3-Dimensional lollipop will answer the question ‘Do You Love Me?’ with the use of various emoticons that are printed on the lollipops. The packaging is designed especially for airports, ferries and cruise-ships since it is very portable.
Also available is a handy ‘Do You Love Me?’ volume silo filled with 50 lollipops, especially designed for border stores.

A new character joins the ‘Chupa Chups Cool Friends Back Pack’ family, the new Elephant family member now features alongside the Monkey, Frog, and Dinosaur. The soft toy contains a variety of 16 fruit flavour Chupa Chups lollipops and can be re-used as a fun backpack, making it a perfect gift item for kids.



Alongside its new product introductions, Cannes will see PVM discuss the other two equally important pillars to confectionery growth: a ‘must have’ in store assortment, which highlights the top ten sugar and gum confectionery products that retailers should stock to drive sales;  and the importance of cash till point sales with a ‘must have’ cash till point assortment, which highlights the top six items that fit best at the cash register.

“As we see in other industry categories, the sales opportunity at the cash register is an important point of interest,” says Van Veen. “A sugar confectionery purchase is driven by a high impulse decision-making process, resulting in direct incremental basket spend. Research has shown that 48% of travellers would like to find products like sweets, candies and mints at the cash till point. Additionally, 55% of travellers cite gum as being the perfect product to buy at the cash till point. PVM is able to fully support retailers in having the right assortment at the right location to meet the travellers’ needs in both these areas.”

“We have seen a strong performance this year, with Europe currently being the fastest growing region for us. We have seen promising results in Asia, where there is still a considerable amount of potential for further growth. The Middle East is also doing very well for us at the moment; our brands are well known in the region and the sugar product we have are favourable within their confectionery selection. We are also back on track in the Americas following a slight slow down in the region last year.”

“As always, we are looking forward to another great week in Cannes,” continues Van Veen. “It is always a perfect occasion for us to catch up with clients and friends, and of course present our new products.”

By the way, did you know…
·       in 1995, Russian astronauts requested something tasty and easy to get a grip on in gravity free zones. Chupa Chups became the first and only lollipop to travel outer space.

This year’s TFWA World Exhibition sees Perfetti Van Melle continue its strategy to create Sweet Smiles amongst travellers all over the world with a number of new product launches – one of its three pillars designed to build sugar confectionery sales in travel retail.
The confectionery department generally divides into 55% chocolate and 45% sugar; whilst within travel retail, it is 87% chocolate and 13% sugar. PVM believes that should change, with focus on our ‘must-haves assortment’and new product introductions being key to driving sales. Research conducted by M1nd-set shows that globally:
·       60% of the sugar confectionery purchases are because of the exclusivity of the product.
·       47% of confectionery purchases are bought as a snack.
·       Young adults mostly buy confectionery for themselves to snack on, while seniors buy more confectionery for gifting purposes.

“Besides having the right core assortment, it remains our ambition to continuously excite retailers and travellers with surprising and eye-catching products. Perfect as a gift for somebody else or as a gift to share,” says Femke van Veen, PVM’s Travel Retail Brand Manager.

Being introduced in Cannes this year (Med Village P17) is the Mentos Connecting Tin – a travel retail exclusive containing 275 grams of fruit flavour dragees. Van Veen comments: “Mentos is all about connecting, and saying “Hello” is a commonly social gesture that is known worldwide; so there is no better place to buy them than in travel retail.” The Mentos Connecting Tin packaging and dragees itself are decorated with multilingual greetings and landmarks. This inspiration contributes to a perfect and fun educational tool for younger consumers interested in learning foreign languages.

The launch of the Mentos Connecting tin is supported further by use of a holobox which will be implemented in promotional activities on airports  – visitors to PVM’s stand in Cannes can view the holobox and witness its promotional potential. Also on the stand will be a Mentos themed selfie wall – featuring the map of the world with detachable speech bubbles. Visitors to the stand can stand in front of the map holding one of the speech bubbles and take away a memborable polaroid photograph or leave one behind on the wall of fame.

“Research conducted by Counter Intelligence Retail reveals that the key strength of the Mentos Connecting Tin is the distinctive and eye catching packaging,” contines Van Veen. “Millenials are significantly more likely than older travelers to agree that the product is ideal for sharing with friends and family, and one of the key features they were attracted to is the use of multiple languages on the packaging.”

Also new is the Chupa Chups ‘Do You Love Me?” concept, that uses popular emoticons on Chupa Chups packaging and lollipops to create a higher brand awareness amongst teens. “Nowadays, teens are using more and more emoticons and short text in their daily communication,” explains Van Veen. “The ‘Do You Love me?’ concept is our way of increasing the millennials interest and enthusiasm in the brand by supplying them a product in line with their daily habit and way of communicating.” 

The ‘Do You Love Me?’ range includes a hand-held resealable bag filled with 25 fruit flavour Chupa Chups lollipops. Every single 3-Dimensional lollipop will answer the question ‘Do You Love Me?’ with the use of various emoticons that are printed on the lollipops. The packaging is designed especially for airports, ferries and cruise-ships since it is very portable.
Also available is a handy ‘Do You Love Me?’ volume silo filled with 50 lollipops, especially designed for border stores.

A new character joins the ‘Chupa Chups Cool Friends Back Pack’ family, the new Elephant family member now features alongside the Monkey, Frog, and Dinosaur. The soft toy contains a variety of 16 fruit flavour Chupa Chups lollipops and can be re-used as a fun backpack, making it a perfect gift item for kids.

Alongside its new product introductions, Cannes will see PVM discuss the other two equally important pillars to confectionery growth: a ‘must have’ in store assortment, which highlights the top ten sugar and gum confectionery products that retailers should stock to drive sales;  and the importance of cash till point sales with a ‘must have’ cash till point assortment, which highlights the top six items that fit best at the cash register.

“As we see in other industry categories, the sales opportunity at the cash register is an important point of interest,” says Van Veen. “A sugar confectionery purchase is driven by a high impulse decision-making process, resulting in direct incremental basket spend. Research has shown that 48% of travellers would like to find products like sweets, candies and mints at the cash till point. Additionally, 55% of travellers cite gum as being the perfect product to buy at the cash till point. PVM is able to fully support retailers in having the right assortment at the right location to meet the travellers’ needs in both these areas.”

“We have seen a strong performance this year, with Europe currently being the fastest growing region for us. We have seen promising results in Asia, where there is still a considerable amount of potential for further growth. The Middle East is also doing very well for us at the moment; our brands are well known in the region and the sugar product we have are favourable within their confectionery selection. We are also back on track in the Americas following a slight slow down in the region last year.”

“As always, we are looking forward to another great week in Cannes,” continues Van Veen. “It is always a perfect occasion for us to catch up with clients and friends, and of course present our new products.”

By the way, did you know…
·       in 1995, Russian astronauts requested something tasty and easy to get a grip on in gravity free zones. Chupa Chups became the first and only lollipop to travel outer space.
·       4.3 million Mentos rolls are eaten every day!
·       4.3 million Mentos rolls are eaten every day!

No comments:

Post a Comment