The ‘niche’ fragrance specialist showcases its
latest Amouroud addition: Bois D’Orient
Perfumer’s Workshop, the niche fragrance
specialist will be exhibiting at the TFWA World Exhibition and Conference (Yellow
Village, G40) with its newly released Amouroud scent, Bois D’Orient.
“Adding new additions to our portfolio is a
vital part of our travel retail strategy,” comments Donald Bauchner, PWI
Founder. “Ensuring our porfolio offers a breadth of choice gives both our
current and potential customers a reason to partner with us, as they can choose
from a variety of Oud based fragrances dependent upon their customer base.”
With seven successful Oud based fragrances in
its portfolio, PWI has been building up its global travel retail business with
recent launches at Harrods London,
throughout the Middle East and in Russia.
Bois D’Orient is a superb composition that is
both civilized and a little wild. Beautiful and full-bodied, it is a harmonious
haunting combination of wood notes, rare spices and exotic flowers. Opening
with a softly bright top note, created by an accord of costly Bergamot, Black
Currant and Cinnamon Bark, the fragrance becomes richer and deeper as it
combines Turberose Absolute and Turkish Rose Absolute with Galbanum. A
sumptuous and intoxicating fragrance with base notes of Oud, Amber and
Patchouli, this extraordinarily long-lasting fragrance is absolutely
unforgettable.
“The ‘niche’ perfume category continues to
gain interest and development in travel retail. We are delighted with how, over
the years, we have managed to establish a strong presence in this opportunity filled
channel, and we are confident that we will continue to build on this success.”
“Exhibiting at TFWA World Exhibition with
this new addition is an exciting time for the company. We think it’s very important to offer our customers a
range of different scents and blends, to ensure that we cater to every taste.
Having a broad range of Amouroud fragrances means we will have something
for everyone, and we cannot wait to show Bois D’Orient to our current and
potential customers.”
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