Marie Brizard
Wines & Spirits (MBWS) returns to Cannes for this year’s TFWA World
Exhibition & Conference with a full portfolio of award-winning products including
a new makeover for Sobieski Vodka (Blue Village D12).
Sobieski is 100% pure rye Polish vodka with an
authentic, rich taste and a silky finish thanks to the high quality of the rye
grain used in its production. It has
seen continuous growth since its international launch in 2001 and has received
many prestigious awards including:
•
DOUBLE GOLD MEDAL at the San Francisco World Spirits
Competition 2016
•
Teraz Polska (Now Poland) – the most prestigious Polish
award,
•
Gold Medal Best Standard Vodka from Drinks International,
•
Gold Medal from Beverage Testing Institute,
•
Award from French prestigious magazine
“La revue du vin de France”.
MBWS will use the Cannes exhibition
to share the bold new Sobieski strategy with customers - #KEEPITREAL
The new look Sobieski
presentation will be joining the MBWS travel retail offer that features Marie
Brizard liqueurs, Gautier Cognac, SHOTKA, and William Peel Blended Scotch
Whisky.
MBWS Global Travel Retail Director Kevin
Baker says the brand portfolio is beginning to “make progress in travel retail
against the continuing back-drop of a tough trading environment. We have
succeeded in gaining a number of new listings, most notably Lagardère with
William Peel Blended Scotch Whisky and Marie Brizard L’Originale Anisette, and
are encouraged by their progress,” he says.
“We will also feature our Marie Brizard
signature cocktails to guests at the Frontier Awards on Wednesday 4th
October and all are welcome to try something new and different!”
Baker is looking forward to discussing
brand developments with current and future customers in Cannes. “TFWA WE is an
important showcase for Marie Brizard Wines & Spirits. We have some great
brand stories to tell, with real relevance to travel retail. It’s a vital week
for us as part of our ongoing strategy to invest in the global travel retail
channel.”
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