The SEKSY Collaboration
The globally successful SEKSY brand
is to launch a new fragrance collection into travel retail from Spring / Summer
2018. The fragrances, SEKSY Beauty’s first, will roll out globally in key
markets and are being launched to the channel for the first time during the TFWA
World Exhibition.
In creating the new SEKSY
fragrances, Prism Parfums, the force behind SEKSY
Beauty, has collaborated with Time Products (UK) Ltd – creator of SEKSY wristwear by Sekonda – and global
brand Swarovski® to
encapsulate three signature fragrances that embody female tastes across the
globe.
David
Merriman, Managing Director - Time Products (UK) Ltd, said, “We are delighted to be working with Prism Parfums
on a beautiful collection of fragrances under the SEKSY
brand name.
Prism’s expertise in the perfume and cosmetics business
internationally will combine well with the SEKSY
brand footprint established by Time Products to offer our customer something
really special.”
The
Fragrances
The initial SEKSY Beauty
fragrance collection comprises three Eau de Parfums: SEKSY
Entice, SEKSY
Embrace & SEKSY
Elegance, all embellished with Swarovski® crystals and available in three
sizes — 30ml, 50ml and 100ml. Recommended Retail Prices will be £25, £35 and
£45 respectively.
The fragrances are presented in a stunning 12-sided bottle, each of
which has its own dazzling Swarovski Crystal. As an added attraction, the 50ml and
100ml sizes have a beautiful Swarovski charm around the
neck of the bottle, which can be removed and used as a charm on a bracelet or
necklace.
Swarovski - “We are so pleased to
be working with the SEKSY brand, as it takes
its first steps into the fragrance market with Prism. The customer is not only
able to enjoy a beautiful fragrance but is also able to wear a beautiful
Swarovski crystal on a bracelet or necklace. We wish SEKSY Beauty every success in the future.”
SEKSY
Entice is a
sweet, fruity fragrance with top notes of apricot and mandarin, given a fruity
boost with blackcurrant. The heart is
rich floral with rose, orange blossom, caramel and jasmine notes.
The fragrance finishes with profound and opulent notes of
sandalwood, vanilla and amber.
SEKSY Embrace, a dynamic and glamorous fragrance, is a stunning floral gourmand
Oriental. Feminine, enchanting and seductive with top notes of orange
blossom, blackcurrant and pear, the heart is very rich with iris, jasmine and patchouli.
Tonka bean, vanilla and praline accord and musks create a deep and opulent finish.
SEKSY Elegance is an elegant
exotic oriental for a sophisticated taste. A floral bouquet of bergamot, mandarin, champacca
leaves lead to a heart of jasmine, rose, sweet pea, violet and sugared orchid. Amaranth wood, blackberry musk and plum add
richness and complexity.
Simon Moorehead, Prism Parfum’s
Managing Director, has described it as an award-winning first fragrance for SEKSY. “Creating
these three fragrances has been a real labour of love. It’s not something we
have hurried, but rather spent many months fine-tuning as consumers today are
very discerning; the SEKSY by Sekonda brand has built up a strong
reputation for quality whilst being “bang on trend”. The SEKSY fragrances had to reflect
those same qualities in terms of the fragrance and the packaging. The twelve-sided
bottle is a nod to the SEKSY timepiece heritage while the decoration
befits the sparkle and glamour of both SEKSY & Swarovski
brands.”
These
new fragrances can be sampled, seen and enjoyed on the Time Products (UK) Ltd
stand (Red Village M21) and on the MY Indulgence of Poole (Motor Yacht)
opposite the Palais.
“Initial consumer feedback
indicates that SEKSY Fragrance will be a huge success due to careful planning of
fragrances to suit most women. Having a Swarovski charm dazzling on
the 50ml and 100ml bottles makes them collectable and unique”, Moorehead
continued.
The fragrances will be distributed in the UK
and Travel Retail by Prism Parfums.
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