- In May, Capi
launched the game-changing Dyson Supersonic hairdryer at Amsterdam Airport
Schiphol. With its experience in high-standing technology, Dyson created a
revolutionary hairdryer. The touch & feel presentation Capi and Dyson
co-created was immediately a large success. Travellers are very excited to
fully discover and experience this exciting innovation.
The Supersonic has been introduced in the Capi stores at
Amsterdam Airport Schiphol with a presentation in the What’s New? showcase, on the Personal Care table and with an
in-depth training for Capi’s sales staff. This introduction has proven to be an
immediate success and sales far exceeded expectations. Travellers are extremely
excited to buy this premium, high-quality hairdryer, priced at €399. This shows
the perfect fit between Dyson’s innovative character and Capi’s customers
searching for exceptional propositions.
An airport is an inspiring place to be, which creates a
different mindset of travellers and therefore leads to different buying
behaviour. Capi received many positive reactions from travellers about this
promotion. From business travellers who found the perfect gift to bring home
after their business trip to leisure travellers who first discovered the price and
who were then amazed by the design and quality.
Peter Wiggers, Managing Director of Royal Capi-Lux,
indicates: “In close collaboration with our suppliers, we always search for the
most surprising innovations to provide travellers with an exciting shopping
experience. Just like we do with the Dyson Supersonic hairdryer. Travellers can
try out this beautytronics innovation in our stores and discover its benefits.
This confirms our role as innovative airport retailer of consumer electronics.”
About Capi
Capi, part of B&S, was originally established in 1894 and has its headquarters in Hoofddorp, the Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. The company is active with 35 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for travel retailing in electronics.
Capi, part of B&S, was originally established in 1894 and has its headquarters in Hoofddorp, the Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre and has been active in airport retailing since 1957. The company is active with 35 shops at 10 airports throughout Europe and South Africa and with franchise locations in Ukraine and China. Capi is the leading electronics airport retailer and B2B distributor for travel retailing in electronics.
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