elit® Ultra-Luxury Vodka and Ushuaïa Ibiza Beach Hotel Partner to Launch Signature Bottle

Limited edition bottle will be available in Ibiza and Barcelona airports

elit^® ultra-luxury Vodka announced today a collaboration for the third year with Palladium Hotel Group’s Ushuaïa Ibiza Beach Hotel. The limited edition bottle comes just ahead of the party season in Ibiza and marks both brands’ commitment to delivering outstanding products and service.

Modeled after the ultra-luxury vodka’s unique freeze-filtration process and unrivaled precision, Ushuaïa Ibiza Beach Hotel 2017 edition comes in an elegantly frosted version of the elit^® bottle, gradually fading out into a see-through shade of silver at the base. The Ushuaïa logo is engraved in translucent red ink and the text is printed in semi-transparent metallic silver.

“With the success of our partnership in the previous years, we’ve set the bar quite high,” said Piet-Hein Schnellen, elit^® Global Marketing Manager. “However, with the unique and distinguished new bottle design, we’re expecting the 2017 sequel to reach even more shelves and glasses. We cannot wait to toast Ushuaïa’s summer visitors while enjoying the world’s best music and party scene.”

Danny Gómez Korf, Brand Ambassador and PR & Sponsorship Manager at Palladium Hotel Group, added, “The unique elit^® ultra-luxury vodka bottles have stood out on every VIP table in the past couple of years. The distinct sense of style that Ushuaïa and elit^® have in common really shines through this year’s special edition bottle. With its translucent white writing, the new bottle represents the true essence of the Mediterranean, of Ibiza and its party spirit. We look forward to seeing it in the hands of all revelers this season.”

The Ushuaïa Ibiza Beach Hotel 2017 edition will appear on shelves and at Ushuaïa Ibiza Beach Hotel starting May 2017. Within the hotel itself, the limited edition bottle will be promoted through audiovisual support, including video walls at the reception area, photo images on totems and in elevators, in-room TV channels and TV screens behind the various bars. Guests of the VIP area will be able to order the special bottle from the restaurant drinks menus.

In June, Ushuaïa Ibiza Beach Hotel 2017 edition will be launched in Dufry Group stores at both Ibiza and Barcelona airports. The launch will be supported by a specific brand activation in Ibiza Airport which will commence in July.