Summer is nearly upon Europe, which means only one thing: the
world’s greatest lawn-tennis tournament, The Championships, Wimbledon is
approaching fast. Champagne Lanson will once again be leveraging on its
long-term sponsorship of the world renowned event to increase its presence in
travel retail.
Throughout the summer months, Lanson will be highlighting its
75cl Black and Rosé Labels at the following airports:
June – Dubai
July – London City, Luton, Brussels and
Frankfurt (Lanson’s 75cl White Label will also be highlighted at Frankfurt
Airport).
Differing in style from previous years, these
bottles will be dressed in sleeves imitating the famous Wimbledon lawn courts,
with two white court lines housing the labels.
As ever, these versions of the promotional pouches
show off The Championships, Wimbledon
logo; Wimbledon inspired merchandising and eye-catching point of
sales will also support the promotion.
Champagne Lanson Travel Retail Director, Olivier de La
Giraudiere comments, “We have been a key partner of The Championships, Wimbledon
since 1977. It is an event that we are
very proud to be a part of. This is one
of the highlights of our year in terms of sales, so it is a very important time
for us as it helps boost sales of our wines throughout the vital summer months.
“The new pouch designs
look great and encourage collectability year-on-year, which delights our loyal customers
as-well-as helps to attract new customers wanting to try Champagne Lanson for
the first time. We are positive that the promotion will be successful and we
are looking forward to seeing the results over the next few months.”
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