Scorpio Worldwide has
reaffirmed its commitment to the women’s watches category with the news that it
is introducing a new digital watch to its Cath Kidston line. With the sector
continuing to offer significant opportunity for the inflight specialist, this
new watch gives an additional option for the fashion hungry female traveller.
Set in a gold-plated case, the
new Cath Kidston LCD watch has an instantly recognisable floral printed strap,
and features 12/24hr time display, alarm, stopwatch and backlight functions. A
practical and totally Cath watch.
Comments Stuart McGuire, CEO,
Scorpio Worldwide, “The purchasing motivations of female travellers when watch
buying tends to be much more fashion motivated, rather than a time-piece to
keep. Having brands like Cath Kidston in our portfolio is therefore essential
to ensure we have fashion brands that satisfy this demand.”
Current listings for Cath
Kidston include: Aer Lingus, British Airways, Emirates, Air Asia Malaysia, Hong
Kong Express, Tianjin Airlines, Singapore Airlines, Philippine Airlines, EVA,
Tiger Taiwan, and Etihad.
“The brand is very popular in
Asia and we have secured several important listings in the region. The uptake
has been slightly slower in Europe, but we are confident that this new addition
will have a much broader appeal,” adds McGuire.
No comments:
Post a Comment