Thursday 1 June 2017

Scorpio extends its Cath Kidston range

Scorpio Worldwide has reaffirmed its commitment to the women’s watches category with the news that it is introducing a new digital watch to its Cath Kidston line. With the sector continuing to offer significant opportunity for the inflight specialist, this new watch gives an additional option for the fashion hungry female traveller.


Set in a gold-plated case, the new Cath Kidston LCD watch has an instantly recognisable floral printed strap, and features 12/24hr time display, alarm, stopwatch and backlight functions. A practical and totally Cath watch.

Comments Stuart McGuire, CEO, Scorpio Worldwide, “The purchasing motivations of female travellers when watch buying tends to be much more fashion motivated, rather than a time-piece to keep. Having brands like Cath Kidston in our portfolio is therefore essential to ensure we have fashion brands that satisfy this demand.”

Current listings for Cath Kidston include: Aer Lingus, British Airways, Emirates, Air Asia Malaysia, Hong Kong Express, Tianjin Airlines, Singapore Airlines, Philippine Airlines, EVA, Tiger Taiwan, and Etihad.

“The brand is very popular in Asia and we have secured several important listings in the region. The uptake has been slightly slower in Europe, but we are confident that this new addition will have a much broader appeal,” adds McGuire.


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