Porsche Design Eyewear Collection Spring Summer 2017

Porsche Design and Rodenstock present new reading tool at Asutil 2017

Stuttgart/Munich. Porsche Design through Rodenstock is presenting its latest eyewear models at Asutil 2017 including a new Reading Tool. All can be seen on Stand 1 (NOGUEIRA Room) at the Rio based conference this June.

P’8811 –  Functionality and Elegance

On the occasion of the 10-year anniversary of the legendary Porsche Design Reading Tool P’8801, Porsche Design expands its eyewear collection by reissuing the successful design classic. The proven lens shape and front of the original spectacles remain unchanged, while the dynamically curved sides of the new model P’8811 made of pure stainless steel guarantee the highest value. That way, this exclusive design piece provides optimum flexibility, lightness and high wearing comfort. High-refractive, antireflection coated lenses ensure optimum vision when reading and working in the near range. The Porsche Design Reading Tool P’8811 is available in four lens strengths (+1.00 / +1.50 / +2.00 and +2.50 dpt.) and can be taken home from the optician’s immediately in the right strength. Matt colours, partly with a brush effect, complete the purist and individual design of the Reading Tool and make it into a must-have for demanding spectacles wearers.

To make an appointment at Asutil please contact Petra Eckhardt-Koestler (petra.eckhardt-koestler@rodenstock.com) and Evelyn Alicea (ealicea622@gmail.com)

About Porsche Design

Porsche Design is a premium lifestyle brand that was founded in 1972 by Professor Ferdinand Alexander Porsche. He had the mission of setting up a company that carried the principles of the “spirit of Porsche" beyond the limits of the automobile.  All Porsche Design products stand for precision and perfection, intelligent functions, a sophisticated, sporty and elegant design, and they have an impressive, technological level of innovation. They are designed and constructed in the legendary Studio F. A. Porsche in Austria and realised with carefully selected production sites. Porsche Design products are marketed in more than 140 Porsche Design Stores, in exclusive department stores, the retail market and online at www.porsche-design.com.