Monday 1 May 2017

Paul & Shark brings its 2017 collections to Singapore and celebrates opening of latest boutique in MBS shopping centre

This year’s TFWA Asia Pacific exhibition sees Paul & Shark display its current collection, whilst inspiring visitors of the stand with the latest concepts from FW17 (stand D11 Basement Level 2). In addition, on the evening of Monday May 8th, invited guests can join the company in celebrating the official opening of its new store in the Marina Bay Sands complex.

“We are pleased to report that Paul & Shark has seen another extremely successful year where by the end of 2016 we had achieved 62 points of sale in travel retail and are already confirmed to reach 70 by the end of 2017,” says Paul & Shark’s Global Travel Retail Director, Catherine Bonelli. “We have signifcantly expanded our business in Asia, and customers are truly embracing the made in Italy and high quality craftsmanship of the brand. We have opened a string of new stores in both airports and downtown duty free stores, and still see a lot of growth potential in the region.

We also strongly believe in the cruise line business expansion in the ASPAC region, which seems to attract many brands and key operators and we see a lot of potential in this area.
As part of this focus we have partnered with Dufry in the opening of a personalized dedicated space on-board the new Norwegian Joy cruise ship; set to open in April 2017.”  

“Coming up soon is our new Personalise Your Button service which will be available instore from June 2017 for the FW collection and further completes our personalization service along with the embroidery machine, which has now become somewhat of a trademark of the brand. Shirts and polos from this collection will include a label tag that invites purchasers to enter a dedicated website and enter their initials which will be embroidered on a button cover at no extra cost,” explains Bonelli. “It’s a fantastic way of building a database of clients and ensuring that the sale does not stop at the airport, downtown shop, cruise ship etc.”

On display will be the SS17 and FW17 Sharkflage range, a collection developed in collaboration with South African biologist and shark photographer Chris Fallows which pays homage to the shark. Paul & Shark has graphically revisited one of his images to create an exclusive pattern for T-shirts, technical jackets and accessories such as a backpack, baseball cap and surfboard. The project has been available in domestic and travel retail stores since February. As part of the project Paul & Shark is donating part of the proceeds of the Capsule Collection to the Dyer Island Conservation Trust, a non-profit organisation with which Fallows collaborates extensively in relation to the Great White Shark project that explores and protects this giant fish. Also part of the Sharkflage range is the Paul & Shark best-selling iconic C0P918 water repellent wool sweater which has now been made into a special edition for its 40th anniversary with sharkflage print on the shoulders and elbows and presented in special sharkflage packaging.

In addition, key pieces from the AW17/18 collection will be presented, all inspired by Alex Bellini’s adventure at -40degrees on Iceland’s glacier, Vatnajökull. Core to the collection are four state-of-the-art jackets:

Water Jacket - #SHARKHUB 01
Designed like a fabric parka, yet it reproduces the luminescent effects of materials with reflectors and the camouflage shades of vegetation. Water and wind resistant.







Fire Jacket - #SHARKHUB 02
The surface of this multi-zip jacket has an iridescent effect reminiscent of bright flames. Waterproof and resistant to tears, this jacket is made with a special fabric known as Tyveck that reflects the loss of heat onto the body, reducing it to a minimum even at the lowest temperatures.



Air Jacket - #SHARKHUB 03
A military style jacket made with a hollow fibre treated to allow complete thermal insulation. This garment is lightweight and resistant to water and wind.



Earth Jacket - #SHARKHUB 04

Made of cotton poplin and lightweight seamless, thermo-taped nylon, it is the ideal garment for leisure time thanks to its versatility and casualness.

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