Coach, a leading New York design house of
modern luxury accessories and lifestyle brands is continuing to prove its
commitment to travel retail with the opening of three new stores in the Asia
Pacific region. Located in Jakarta, Singapore and the Princess Cruise Majestic
Ship the three new stores are part of Coach’s Modern Luxury concept to provide
consumers with a truly elevated shopping experience.
Situated in Terminal 3 of Soekarno-Hatta
Airport, the new 70 square meters Coach store in Jakarta, Indonesia houses
dual-gender offering with a focus around bags, wallets and SLGs. “This is a
real milestone for Coach opening its first domestic airport store in the SEA
region. We aim to capitalise the increasing demand of the Coach brand and
rising tourism in Indonesia, while building it’s brand equity and awareness in
the country. We opened the store at the beginning of January, and initial
results have been well above our expectations,” Paulo Colino, Vice President, Coach International, comments.
The new store in Changi
Airport, Terminal 2, will be Coach’s first partnership with LS Travel Asia
outside of China. Adds Colino, “We are delighted to be opening a new store in
Changi Airport; Singapore is a major hub in the Asia Pacific region and a key
location for Coach.”
Coach will also be opening a
new store on the Princess Cruise Majestic that will mostly serve Chinese
passengers.
Each new store features the
brand’s Modern Luxury retail concept – a warm and inviting environment, which serves as the
perfect home to showcase Coach’s newest products, designed by Creative Director
Stuart Vevers.
“Along with our new store openings, we have also been focused on the
renovation of all of our stores. We have over 50% of our Asian Pacific travel
retail shop fleet fitted with our new concept, with Kaohsiung Airport in
Taiwan being the latest to be renovated. The performance of our renovated
stores has been very strong, with the concept going down extremely well with
our Asian consumers,” adds Colino.
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