Furla launches the Men’s collection in Travel Retail

Starting from FW 2017/18 Furla launches the men’s collection in the travel retail channel. “I’m very proud of this new chapter for travel retail,” says Global Travel Retail Director Gerry Munday. “Every year the men’s collection gets stronger and more relevant, and every year we are seeing increased demand for men’s products in travel retail.

The FW 17/18 Furla Men’s collection draws inspiration from various sources, which run the gamut from sporty to preppy.  Three lines: Leisure, Business and Design are offered, with selections from each on show to buyers at this year’s TFWA Asia Pacific Exhibition & Conference (stand J22, Basement 2).

Aviators, explorers and bikers are the characters who embody the spirit of the Leisure line and its hallmark bag: the Furla Ulisse Backpack. With clean lines and raw-edged leather handles, the Ulisse resembles the functional equipment of major expeditions into unchartered territories, with creative flourishes in the form of animal prints from Furla’s fantastic jungle including gorilla, leopard, frog, crocodile, wolf and ant.

 

Ulisse

The line stands out for its special bands, which combine design and functionality, allowing customers to personalize their bags by inserting a detachable pouch printed with their animals of choice or any one of a variety of other designs and colors.

The collection’s Business vibe is urban and dynamic, yet also ironic. It’s best represented by the Furla Atlante Briefcase: Sturdy and geometric, the case features a trademark detail in its metallic clasp, which resembles that of the Metropolis, Furla’s iconic bag, but snaps open in the way of the classic men’s suitcase.

Atlante

The Atlante melds practicality with fantasy: It’s available not only in the classic monochrome version, but also with the collection’s all-over animal print. The Furla Marte Briefcase serves up the same balance between formality and creativity, providing a pleasing contrast between its quietly elegant lines in a single colour and its bright, removable tablet case, which can be mixed and matched with the collection’s other pouches in assorted prints and colors.

Marte

Just as a varied character wind their way through history to reveal the many souls and styles of the Furla Man, so the FW 17 collection offers a new take on two Furla classics in its Design line. First, there’s the Furla Giove line, which stands out for its preppy polish – a nod to a certain brand of collegiate Americana. Then, there’s the Furla Icaro line, which has been revitalized with splashes of acid-bright colors associated with skater culture and urban parkour sessions.

This season sees belts becoming an increasingly interesting category, offered at attractive price points with most styles offered reversible and adjustable. Perfect for a formal or informal gift in classic and special variants, various widths are available.

Keyrings and charms enrich the collection; the iconic bear featuring again this season, but joined by other animals of the jungle as featured in the bag prints. Textiles complement the leather goods, with classic patterns re-interpreted for the contemporary man, inspired by sports and a masculine vibrant college-style mood. There is also a special “MAN CAMOU-JUNGLE” capsule of nine animal print bandanas,

Sunglasses, too, are a part of Furla’s collection for men. Whether the lenses are drop-shaped – as they are in the aviator model – or more square – like those favored by the explorers of yesteryear – the glasses all have slim metallic frames and ultra-flat lenses in the warmest shades of gray, bronze and military green. In their special editions, the sunglasses stand out for an unusual graphic pattern: a stretch of woven bamboo that just can be glimpsed on the front of the mirrored lenses in a subtle game of reflection.