YooHoo gives young and old an Easter treat on P&O Ferries and drives sales up over 1000%

The Easter holiday period saw P&O Ferries and Aurora World partner to bring a second YooHoo pop-up shop on board The Pride of Canterbury Dover-Calais vessel. Running from March 21- April 3, guests onboard the Canterbury were able to meet a life-sized YooHoo who toured the various eating and seating areas, creating excellent photo opportunities and an opportunity to promote the instore pop-up shop.

Passengers were incentivised to buy Yoohoo plush on board, with two characters for £9, with GWP goodie bags provided with every purchase. Ideally placed at the entrance to the onboard shop, the Yoohoo activation area created a colourful, fun and immediate point of interest to draw passengers into the retail area.

With a revenue uplift of an incredible 1149% in the first week alone, the YooHoo promotion P and O Terence Conchie commented, “YooHoo saw significant growth for P&O throughout what was a challenging 2015 for our toys category, so we were thrilled when they agreed to build on last year’s success and participate again in our onboard pop-up shop.

“The life-sized YooHoo was a hit amongst passengers young and old and provided some great theatre which certainly drove footfall into our onboard shop. Activations such as these really show the value that our pop up shops can add. YooHoo sales over the period increased by +1149% week-on-week which is an absolutely fantastic result and the cherry on top of what was a very successful Easter period for our toys category as a whole.”

Retail assistant onboard Sue Byrne (who also doubled up as YooHoo on some crossings) added: “The YooHoo promotion is great because – unlike other category activations – the character can really interact with passengers and its clear that the attraction has no age barrier – young and old love to have their photos taken. Having YooHoo onboard with the pop-up show definitely helps sales and it would be great to have it again for other holiday periods such as Christmas and the beginning/end of the school summer holidays.”

Aurora’s Travel Retail Sales Manager, Garry Stoner added: “The first YooHoo promotion was very successful so we’re delighted to be working with the P&O retail team again to bring fun and excitement onboard. Importantly, it’s not just about theatre– it’s about driving passengers to the retail shop and inspiring sales. By encouraging guests into the shop there’s clearly a knock on effect for sales in other categories as well – so it’s a win win all round.”