Furla unveils new styles and trends to Asia Pacific buyers

TFWA Asia Pacific will see a mix of new styles and trends as Furla’s FW16 collection is shown to retail buyers this May in Singapore (Stand: J22_Basement 2).

Furla Travel Retail Exclusive Bags

The new Furla bags embody the rebellious spirit typical of the music scene, from rock to pop, and are influenced by a metropolitan tribal beat in its more modern interpretation. The bags are decorated with laser cuts, a true expression of contemporary artisanship, which add 3D effects and create kaleidoscopic patterns, embellished with golden studs. The new Furla Loop bag, for example, with fringes that emphasize movement and femininity.

Shoulder straps, the season’s protagonists, recall guitar-like straps and are enriched with details and weave effects. The leathers are smooth, supple and soft so that they sinuously adapt to the body becoming a unique element. Perfectly on-trend, charms convey a personal touch to each bag, making it special for every occasion.

The colour palette is sharp and well-defined, veering from black to blues to army green with touches of deep red and metal sparkles.  A collection that reflects our times, where people are constantly exposed to stimuli and influences, where cultures meet and blend creating new aesthetic harmonies.
The Furla Valentina and Furla Club bags are characterized by a new and colourful camouflage pattern, that becomes a manifesto of the fervent cultural mixes of big cities, especially when matched to the new tribe tattoo themed straps and tags.

The iconic Furla Metropolis bag has evolved into a “creative laboratory” where new dimensions, craftsmanship and materials are developed and enriched.

Also being shown is the brand new travel retail exclusive Furla bag, a limited edition set of three crossbody bags in Saffiano leather, each with a smaller detachable pouch inside. Available in three trendy colour combinations: Lampone & Magnolia, Onyx & Gold, and Cobalto & Silver, each bag has an adjustable and detachable strap.

“Asia is extremely important to the Furla brand and accounts for 35% of our global business in travel retail,” says Gerry Munday, Furla’s Global Travel Retail Director. “We are seeing significant growth in all areas, with a 36% sales increase in 2015 thanks to our presence now in 48 countries with a total of 195 airport doors vs 174 in 2014. We also have some exciting projects being finalised which will be announced in due course.

“I’m confident that this growth will continue as we continue to bring out collections that break the mould in terms of innovation, design and styling. The FW16 collection has already received incredible feedback and, with the addition of our latest travel retail exclusive, we are looking forward to a very successful and productive week in Singapore this year.”