Asia is of significant importance to Imperial Tobacco, and has been highlighted as an area for growth for the company. The Asia Duty Free environment provides a unique opportunity to touch and engage with the increasing number of Asian travellers in the region, as well as the international travelling consumers visiting Asia’s key hubs and destinations. To this end, TFWA Asia Pacific Exhibition remains a key event in the company’s annual calendar. “The exhibition offers a unique chance to meet face-to-face with the vast majority of our Asia based customers and our global partners to share any news, recent product developments and exciting new launches,” says Jennifer Cords, Corporate Affairs Global Duty Free. “TFWA Asia Pacific provides an opportunity to create and further build on our working relationships with our customers, which is invaluable.”
Imperial will be highlighting its global brands Gauloises and Lambert & Butler, but the main focus will lie on its key growth brand for the Asia Pacific region, Davidoff, which is extremely popular with the Chinese, Taiwanese and Japanese consumers. The brands will be displayed on a new futuristic stand, made of materials such as beton, copper and bamboo, in line with its continued theme of ‘Experience & Evolution’. Continues Cords: “Our new stand design helps us to communicate our huge experience and knowledge of both tobacco and the global travel retail industry to our customers, yet at the same time also represents our drive for evolution and changing with the times.”
While it has been a challenging year for the industry, Imperial is committed to continued investment in the category. Jennifer Cords: “Put simply, our strategy is all about focus; focusing on our key consumer nationalities and focusing on our key growth brands. By maintaining this
approach we ensure to do the right things and target the right people. Combine this with offering the right brands and the outcome can be positive. So far we have been happy with the results coming out of this strategy within Asia.
Future priority is to ensure we keep the basics right. That means making sure we have the right brand and product, in the right place, at the right time for our key travelling nationalities. For this to work, we need fantastic relationships with our customer partners - and that is why this TFWA Asia Pacific exhibition is so important to us!”
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