Rupert Firbank, Travel Retail Commercial Director, comments, “This sponsorship is ideal for our New Zealand, Mud House brand. Combining one of the world’s most loved sports, with one of our most loved wines makes perfect sense. We will be working with both our inflight and retail partners to come up with innovative ways of activating the Mud House brand, and using this sponsorship to draw as much attention as possible our way.”
Former All Black skipper, Sean Fitzpatrick and England’s much loved former winger Jason Robinson, have come on board to support the sponsorship as Mud House brand ambassadors.
Paul Schaafsma, CEO, Accolade Wines, commented on the partnership, stating: “We are extremely excited to be part of the next British & Irish Lions Tour in New Zealand. A Lions tour is huge, especially one hosted by the World Champions. We are also very proud to be working with our new Mud House brand ambassadors, Sean and Jason, and I would personally like to thank them for their support so far.”
British & Irish Lions Chief Operating Officer Charlie McEwen said: “We are delighted to partner with Mud House Wines as an official sponsor and wine supplier. Accolade Wines are the premier wine supplier in the UK and to have a quality New Zealand wine such as Mud House is fantastic.”
New Zealand Sales and Marketing Director, Jack Glover said, “our sponsorship of the British & Irish Lions tour to New Zealand is fantastic. We look forward to welcoming the team along with their thousands of fans into New Zealand, June 2017, and sharing some true kiwi and Mud House hospitality.”
The Lions Tour of New Zealand will consist of 10 games played throughout the country between June 3 and July 8, including three Test matches against the double World Champions.
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