Perfumer’s Workshop International introduces two new additions to its Samba Metallics range

Perfumer’s Workshop International, the niche fragrance specialist, is exhibiting at TFWA AP (U,12) with its recently extended Samba Metallics portfolio. The range, which was first launched into travel retail last year, has been extremely successful with listings in Thailand at A&J Beauty Products Company Limited, Malaysia, through Innovation Lifestyle Corp. ( M ) SDN. BHD. and shipping soon to Parrando Utama in Indonesia. As a result, PWI has launched two new entries into the range: Samba Ruby, and Samba Amber.

Samba Amber

Donald Bauchner, Founder, Perfumer’s Workshop International comments, “Since the launch of the Samba Metallics range last year we have seen an encouraging amount of interest in the fragrances, which we are thrilled about. With the category becoming increasingly overcrowded we thought releasing a range that stands out from the competition was vital if we were to attract customers in this tough market. These two new fragrances offer travellers great quality, gorgeous scents, but at a low price point ($35), which is very rare in the category as most fragrance brands are known for easily being $60plus.”

Designer for women, Samba Ruby (100ml, EDP) has been developed by Perfumer Gil Claven with the goal of creating the most sensual, and sultry interpretation of this divine, treasured stone. Carved from the most precious of perfumery ingredients, this fragrance radiates luscious freshness, dramatic floral tones, and glowing warmth for a lasting impression. The top note of juicy nectarine, and rich crimson strawberry pulp, contrasts with the daring heart of spicy star anise, and purple dahlia adding fierce and feminine addiction, whilst the mystical trail of warm benzoin and creamy sandalwood orchid adds deep, alluring sensuality. This enigmatic combination of flawless ingredients unearths a luxurious fragrance experience.

Designer for men, Samba Amber (100ml, EDT) has been created by Perfumer Ilias Ermenidis with the idea of enhancing the sensual warmth of amber with addictive elements of luxurious, masculine ingredients like bourbon and leather. The fragrance beams with a vibrant blend of sparkling bergamot, and warm cinnamon. The addition of a spicy heart of fresh juniper and nutmeg gives it a bold cocktail experience. Lastly, the indulgent background of smoky vetiver, and warm amber radiates comfort and masculinity like worn in leather at a cigar lounge. Energetic and magnetically warm, Samba Amber is a rich and enticing fragrance experience.

The Samba Metallics range brings a new concept to the travel retail industry - ‘SEE FAST – BUY FAST’. With its eye-catching, bold, luminous, and shiny bottle and packaging colours, the range has been developed specifically to catch the passing passengers eye, drawing their attention to the preferred fragrance colour.  Each of the Samba metallic fragrances have been created to mirror the subliminal association of particular smells associated with either gold, platinum, pink, steel, ruby, and amber, ensuring that once ‘tested’ the scent should always match the passengers anticipated scent of the colour - resulting in action – to smell the fragrance in the preferred colour, an instant satisfaction, and a quick decision ‘yes to buy’.

The range also includes:
Samba Gold Woman
Samba Platinum Man
Samba Pink Woman
Samba Steel Man

Bauchner continues, “Asia is a very important region for PWI, so we are once again excited to be exhibiting at TFWA AP. Shows like this are a key part of our travel retail strategy, as they enable us to meet with potential new customers, which is key for us to be able to expand our distribution in this key region.”