Highlight on the stand will be Paul & Shark’s special embroidery machine to enable guests to collect their own personalized item. Travel Retail Director Catherine Bonelli says that this unique offer has now become a symbol of the Paul & Shark stand in Cannes and Singapore and is an effective way of demonstrating the brand’s flexibility. “It’s a very quick process to embroider a name or message on a Paul & Shark item and is a practical way to show customers how we can create something different for travel retail outlets. We held a very successful embroidery activation in Larnaca, Cyprus last summer and are planning a similar event in Hong Kong this summer,” she says.
At TFWA Asia Pacific, the Paul & Shark team – headed by Bonelli - is keen to continue building new business relationships and sees particular potential for the growing cruise business in the region. “Some of our existing cruise partners are now taking Paul & Shark on their Asia routes and sales are extremely encouraging,” she says. “It’s definitely a business that has great potential for us.”
At TFWA Asia Pacific Paul & Shark will be showing its Spring Summer 2016 Collection, featuring the Sportswear, Smart Casual and Luxury lines. The ‘fit to go anywhere’ Sportswear line comprises stylish, modern garments with high functionality and patented technologies unique to the brand. The collection of Typhoon 20000 outerwear garments has expanded for this season, giving an outstanding high level of waterproofing and wind protection, with a coating that creates an ultra-thin breathable membrane, preventing water from penetrating the fabric.
This added benefit of waterproofing has also been developed within the Smart Casual line, in more elegant styles. This includes the reversible coat where one side is 100% cashmere and the other Typhoon 20000 – ideal for any traveller, in any weather conditions!
Simple and charming, The Smart Casual line offers travellers a more elegant, casual, yet comfortable look that boasts sleek lines, a light fit, neutral colours and details replicated from Italian sartorial tradition.
The Travel Easy Care range rounds off the Smart Casual line. It includes coats, gilets, shirts and trousers, created using a special treatment that softens the fabric and makes it easier to care for.
The Luxury Collection is a lavish range featuring high-quality materials - such as cashmere and silk - combined with expert craftsmanship. Designed for the most demanding of travellers, this collection highlights jackets with leather and cotton or cashmere and silk offerings that include technical details such as laser perforations. All knitwear is manufactured using the most precious of fabrics - 100% silk or cashmere, while shirts are made from 100% silk and the trousers from supima, the world's finest, incredibly soft cotton.
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