In order to further build the message of quality, Morgan & Oates is also inviting buyers visiting the stand in Singapore to put their business cards in for a prize draw to win a 100% Cashmere ladies stole with a retail value of €250-€290.
Brand new at the show is a gorgeous 10% Cashmere/90% Modal wrap which will retail onboard at approximately €85. This incredibly fine and lightweight wrap is amazingly soft to the touch and is offered in natural designs including a Multi-scale Block Check in lilac/pink, camellia/ultramarine and pink/cypress; a Square Block Check in aqua/lilac, pink/tan; and a Warp Stripe in camellia/cream and ‘saxe’ blue/cream.
Morgan & Oates highly successful range of 10% Cashmere/90% Merino wraps introduces new designs every season to keep the offer on trend. For 2016/17 floral themes are key with a modern twist to designs including:
Three Colour Lily - choose from slate/pink, apricot/peach, yellow/orange or teal/brown – all on a soft cream base;
Check Floral in marine/teal and coral/burgundy
Shaded Abstract Petal – a vibrant, modern design in brilliant colours including blue/purples, olive/rust and navy/burgundy
Abstract Floral in various colours including blue/black, cerise/lilac, olive and coral. In addition there are stripe and herringbone designs – all exclusive to travel retail.
The incredibly successful Raindrop black/brown design- one of Morgan & Oates consistently best sellers - is now being offered in grey, pink and lilac.
For those looking for more graphic designs, there are stunning new stripe designs with a coloured border including black/white with red border, grey/cream with blue border and grey/cream with pink border. Herringbone designs in different shades of blue grey/pink, rust/grey and teal/turquoise complete the Heritage offer for 2016. Measuring 60 x 180cm, RRP onboard is €55/59
In addition, Morgan & Oates will be showcasing new designs in its 100% MADE IN UK Cashmere. Singapore sees the addition of light-coloured scarves appealing to the female purchaser, along with designs and colours that aim to attract both sexes – enabling airlines to widen the market appeal. For women there is a lilac lavender square, the "toledo coral", and a lavender/purple graduation stripe - a new colourway version of one of Morgan & Oates most successful scarves in a grey/ cream combination.
Unisex designs include a navy/ denim square, light blue/ denim check, and grey monochrome check while more targeted at men is a monochrome check, monochrome squares, and charcoal light grey fine check.
Manufactured in the UK from 100% pure Cashmere, sympathetically dyed using natural colours. Soft, fine and utterly gorgeous to the touch, the scarves measure 180 x 25cm and carry a RRP of €130 euros.
Morgan & Oates emphasizes that one of the main messages is not only to promote the benefits of natural fibres over synthetic ones, but also to remind buyers of why the company should be the supplier of choice for wraps and scarves.
“Morgan & Oates offers a number of USP’s over other suppliers,” says company sales director Kevin Galbraith. They include that Morgan & Oates is:
Exclusive to travel retail
Listed by key international and regional airlines globally
Team with collectively more than 40 years experience in travel retail
Backed by one of the largest family-owned textile manufacturers in the UK (since 1974)
In house design team constantly monitoring trends
In house quality control
Excellent customer service and support
Flexibility – ability to customize to individual needs/requirements
Unique understanding of the market and buyers’ needs
For further information on the company, go to www.morganandoates.com.
No comments:
Post a Comment