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| Chupa Chups Fun Pen |
Estee Teo, PVM’s Area Manager for Asia Pacific, says: “Sales growth for the region was led by China and Australia. These two countries have helped to salvage sales losses in the Malaysia airports, which were hit strongly in 2015 and unable to deliver the results seen during the pre-crisis days. In 2015 we focused on getting the right fixtures and, in some cases, new fixtures in the top stores. We also worked on analyzing current assortment and partnering with key customers to maximize the return on investment of their shelf space.”
Distribution has grown for PVM in Asia Pacific with the opening or renovations of several new stores in Seoul, Okinawa, Haikou, Taipei, Danang, and more. “We are expecting more stores to open in 2016, furthering our distribution push into new and existing airports and can confidently say that new stores will contribute significantly to growth expansion in the region,” continues Teo.
Susan De Vree, PVM’s Global Travel Retail Manager, adds: “With a newly dedicated ASPAC team based in Asia, we were able to invest a significant time on training sales and operations staff in major airports, ensuring these key retail outlets had staff with excellent product knowledge, assortment and category management skills.
“2016 looks to be a year of opportunities despite a slow start to the first quarter. However, with the roll out of new products for this year, which have just started to ship, we are enthusiastic at what 2016 has to bring.”
New lines shown in Singapore this year will be:
Mentos Book: Within this Secret Book you can store all your little secrets without anyone noticing it. The modern travel design makes it the perfect premium gift item for (young) adults. Live the World!
Mentos Mini Ufo Dispenser: Have you ever wondered whether UFO’s exist? Have you ever wondered whether UFO’s exist that drop real Mentos into the atmosphere? Let us introduce to you the Mentos Mini Ufo Dispenser! A playful gift that can be decorated with 9 stickers of little aliens. The UFO functions as a dispenser and can be easily refilled. This gift comes with 8 mini Mentos rolls in cola, orange, lemon & strawberry flavour.
Chupa Chups Sweet Magnet: These travel related magnets will turn your fridge into a true memorable experience! With different sweet messages, such as Love you, Miss you, Want you & Thank you, it forms the perfect gift item for teens & young adults. Each sweet message comes with 8 different mini fruity lollipops. It definitely is a must-have attribute to give or receive!
Chupa Chups Pouch Bag Mini Sour
The Chupa Chups Mini Sour pouch bag is the ideal pack for snacking and sharing. Whether you eat this delicious sweet together with family or friends, FUN guaranteed! This pouch bag comes with 40 mixed sour fruit mini lollipops & will be an added trend within Travel Retail!
Mentos Now Mints
The perfect refreshment whilst travelling or somewhere else. This travelers exclusive item comes in 3 different tastes: Sweet Mint, Strawberry & Euca Menthol. Each tin contains 120 mints & it will easily suit your bag. Share, Snack and Refresh. Try Me!
Chupa Chups Fun Pen
The perfect trigger for kids to be creative and make real art out of a Strawberry lollipop, whilst enjoying their own painted wafer or candy. Children will love the fact that the pen has edible ink with which they can decorate the lollipops and wafers – perfect for keeping them quiet on rainy days or long flights. This gift item comes with four strawberry lollipops, two fun pens two edible wafers, so let the FUN begin.
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