Travel should be a pleasure, not a hassle, with the journey as important as the destination - as it always used to be in days gone by. Mars International Travel Retail (MITR) is echoing the luxury and romance from those halcyon days, partnering with Dubai Duty Free to create the first in a series of High Profile Promotions (HPP) to relaunch core brand Galaxy® into travel retail markets.
Engaging with travellers to build the indulgence of Galaxy® – MITR and Dubai Duty Free have created four HPP locations throughout the airport, along with instore and off-shelf activity to create maximum impact and sell out. Dubai Duty Free’s buyer purchasing department, Anthony Morais, comments: “The confectionery category is the fourth best-selling category at Dubai Duty Free and contributes 8.1% to overall Dubai Duty Free sales. We currently have 126 brands in the confectionery category and Galaxy® is ranked number 4. Galaxy® is definitely an important brand as it contributes almost 5% to the overall confectionery category sales.”
Running from February 23rd until the end of March or April (in Concourse C), the HPP’s are situated in Concourse B (Terminal 3), C and the new D (Terminal 1), along with Terminal 2. “We’re particularly excited to be included in the new Concourse D as the first confectionery activation created in time for the official opening” says MITR Category Director, Matt Boulter.
The activation highlights the link between indulgent travelling and Galaxy’s signature silky, smooth, long-lasting contentment, with the use of a Royal Enfield 350 Classic motorcycle, complete with side car to display the Galaxy® range in Concourse B, C and D. With its retro style, the 350 Classic – specially customized in Galaxy® colours – has been selected to capture the vintage, indulgent traveller theme. In Terminal 2, where space is more restricted, destination sign-posting is used. At the heart of the promotion is the chance for two passengers to win a luxury 5* trip, each for two to one of five cities – Singapore, London, New York, Paris and Tokyo – as well as Dubai, with every purchase of Galaxy® worth Dh100.
Dubai Duty Free was an obvious choice given the strength of the Galaxy® brand in the Middle East, the importance of Dubai as a regional hub and MITR’s existing business with the retailer. “Galaxy® is the #5 global chocolate brand and is the top selling brand in the Middle East, so this region was clearly the first choice for implementing what has proved to be a very successful activation,” says Matt.
“Given that Galaxy’s popularity coincides with nationalities within the top ten travelling countries, we believe that the brand has massive potential to grow in travel retail and we’re delighted that Dubai Duty Free has given us such fantastic exposure here at the airport” continues Matt.
“It is very important that suppliers work in hand with retailers to meet category and customer expectations. Galaxy® is one of the confectionery category core brands and a strong performance by the brand definitely drives the overall category growth” adds Anthony.
The promotion offers passengers the full new Galaxy® range including: Galaxy® Pouches – Mini bars of Smooth Milk, Caramel and Crispy; Galaxy® Multi-Pack – Six tablets that includes three flavours – Smooth Milk, Caramel and Cookie Crumble (4x114g and 2x135g); Galaxy® Flutes; Galaxy® Minis Chocolate (32 pieces); Galaxy® Tablets, and Galaxy® Jewels – A mixture of flavoured bonbons of Galaxy® chocolate.
Anthony concludes: “Overall the entire activation has been commendable. The promotion has been rolled out across Dubai Duty Free in all the Terminals and we are positive that sales for the month of March will be extremely good. The entire MARS ITR team has worked hard to bring a customized approach to Dubai Duty Free by understanding our customer needs.”
Galaxy® will launch HPPs in key airports globally during the second half of the year. “As the number one brand on the domestic market, Dubai was the obvious airport to launch the new Galaxy® range and given that it is the world’s number 5 brand, there is clearly huge potential to build the brand in travel retail on a global basis,” adds Matt.
-ENDS-
Essential Communications is an independent Public Relations agency specialising in the travel retail sector.
Friday, 29 April 2016
Wednesday, 27 April 2016
Morgan & Oates focuses on natural fibres with new designs for travel retail buyers
At TFWA Asia Pacific Exhibition & Conference this year (B2/J33), Morgan & Oates continues to focus on its exclusive use of natural fibres, introducing a number of new designs to retail buyers – all of which are exclusive to travel retail.
In order to further build the message of quality, Morgan & Oates is also inviting buyers visiting the stand in Singapore to put their business cards in for a prize draw to win a 100% Cashmere ladies stole with a retail value of €250-€290.
Brand new at the show is a gorgeous 10% Cashmere/90% Modal wrap which will retail onboard at approximately €85. This incredibly fine and lightweight wrap is amazingly soft to the touch and is offered in natural designs including a Multi-scale Block Check in lilac/pink, camellia/ultramarine and pink/cypress; a Square Block Check in aqua/lilac, pink/tan; and a Warp Stripe in camellia/cream and ‘saxe’ blue/cream.
Morgan & Oates highly successful range of 10% Cashmere/90% Merino wraps introduces new designs every season to keep the offer on trend. For 2016/17 floral themes are key with a modern twist to designs including:
Three Colour Lily - choose from slate/pink, apricot/peach, yellow/orange or teal/brown – all on a soft cream base;
Check Floral in marine/teal and coral/burgundy
Shaded Abstract Petal – a vibrant, modern design in brilliant colours including blue/purples, olive/rust and navy/burgundy
Abstract Floral in various colours including blue/black, cerise/lilac, olive and coral. In addition there are stripe and herringbone designs – all exclusive to travel retail.
The incredibly successful Raindrop black/brown design- one of Morgan & Oates consistently best sellers - is now being offered in grey, pink and lilac.
For those looking for more graphic designs, there are stunning new stripe designs with a coloured border including black/white with red border, grey/cream with blue border and grey/cream with pink border. Herringbone designs in different shades of blue grey/pink, rust/grey and teal/turquoise complete the Heritage offer for 2016. Measuring 60 x 180cm, RRP onboard is €55/59
In addition, Morgan & Oates will be showcasing new designs in its 100% MADE IN UK Cashmere. Singapore sees the addition of light-coloured scarves appealing to the female purchaser, along with designs and colours that aim to attract both sexes – enabling airlines to widen the market appeal. For women there is a lilac lavender square, the "toledo coral", and a lavender/purple graduation stripe - a new colourway version of one of Morgan & Oates most successful scarves in a grey/ cream combination.
Unisex designs include a navy/ denim square, light blue/ denim check, and grey monochrome check while more targeted at men is a monochrome check, monochrome squares, and charcoal light grey fine check.
Manufactured in the UK from 100% pure Cashmere, sympathetically dyed using natural colours. Soft, fine and utterly gorgeous to the touch, the scarves measure 180 x 25cm and carry a RRP of €130 euros.
Morgan & Oates emphasizes that one of the main messages is not only to promote the benefits of natural fibres over synthetic ones, but also to remind buyers of why the company should be the supplier of choice for wraps and scarves.
“Morgan & Oates offers a number of USP’s over other suppliers,” says company sales director Kevin Galbraith. They include that Morgan & Oates is:
Exclusive to travel retail
Listed by key international and regional airlines globally
Team with collectively more than 40 years experience in travel retail
Backed by one of the largest family-owned textile manufacturers in the UK (since 1974)
In house design team constantly monitoring trends
In house quality control
Excellent customer service and support
Flexibility – ability to customize to individual needs/requirements
Unique understanding of the market and buyers’ needs
For further information on the company, go to www.morganandoates.com.
In order to further build the message of quality, Morgan & Oates is also inviting buyers visiting the stand in Singapore to put their business cards in for a prize draw to win a 100% Cashmere ladies stole with a retail value of €250-€290.
Brand new at the show is a gorgeous 10% Cashmere/90% Modal wrap which will retail onboard at approximately €85. This incredibly fine and lightweight wrap is amazingly soft to the touch and is offered in natural designs including a Multi-scale Block Check in lilac/pink, camellia/ultramarine and pink/cypress; a Square Block Check in aqua/lilac, pink/tan; and a Warp Stripe in camellia/cream and ‘saxe’ blue/cream.
Morgan & Oates highly successful range of 10% Cashmere/90% Merino wraps introduces new designs every season to keep the offer on trend. For 2016/17 floral themes are key with a modern twist to designs including:
Three Colour Lily - choose from slate/pink, apricot/peach, yellow/orange or teal/brown – all on a soft cream base;
Check Floral in marine/teal and coral/burgundy
Shaded Abstract Petal – a vibrant, modern design in brilliant colours including blue/purples, olive/rust and navy/burgundy
Abstract Floral in various colours including blue/black, cerise/lilac, olive and coral. In addition there are stripe and herringbone designs – all exclusive to travel retail.
The incredibly successful Raindrop black/brown design- one of Morgan & Oates consistently best sellers - is now being offered in grey, pink and lilac.
For those looking for more graphic designs, there are stunning new stripe designs with a coloured border including black/white with red border, grey/cream with blue border and grey/cream with pink border. Herringbone designs in different shades of blue grey/pink, rust/grey and teal/turquoise complete the Heritage offer for 2016. Measuring 60 x 180cm, RRP onboard is €55/59
In addition, Morgan & Oates will be showcasing new designs in its 100% MADE IN UK Cashmere. Singapore sees the addition of light-coloured scarves appealing to the female purchaser, along with designs and colours that aim to attract both sexes – enabling airlines to widen the market appeal. For women there is a lilac lavender square, the "toledo coral", and a lavender/purple graduation stripe - a new colourway version of one of Morgan & Oates most successful scarves in a grey/ cream combination.
Unisex designs include a navy/ denim square, light blue/ denim check, and grey monochrome check while more targeted at men is a monochrome check, monochrome squares, and charcoal light grey fine check.
Manufactured in the UK from 100% pure Cashmere, sympathetically dyed using natural colours. Soft, fine and utterly gorgeous to the touch, the scarves measure 180 x 25cm and carry a RRP of €130 euros.
Morgan & Oates emphasizes that one of the main messages is not only to promote the benefits of natural fibres over synthetic ones, but also to remind buyers of why the company should be the supplier of choice for wraps and scarves.
“Morgan & Oates offers a number of USP’s over other suppliers,” says company sales director Kevin Galbraith. They include that Morgan & Oates is:
Exclusive to travel retail
Listed by key international and regional airlines globally
Team with collectively more than 40 years experience in travel retail
Backed by one of the largest family-owned textile manufacturers in the UK (since 1974)
In house design team constantly monitoring trends
In house quality control
Excellent customer service and support
Flexibility – ability to customize to individual needs/requirements
Unique understanding of the market and buyers’ needs
For further information on the company, go to www.morganandoates.com.
Illuminating new look for Toni & Guy launched in Singapore
Unilever International Global Travel Retail returns to TFWA Asia Pacific Exhibition and Conference (stand G25/basement 2) with a totally new look for Toni & Guy, the leading brand of hair care products in travel retail.
Adhering to its edgy, passionate and eclectic roots, the creative new pack design has been introduced to assist the consumer navigate the offer more easily. Rather than grouping products by type (eg shampoo, conditioner, styling product) the new concept leads the consumer to an end-look through linking relevant products.
“Research has shown that consumers are increasingly purchasing according to benefit and look for products that meet their needs in that respect,’ explains Unilever Global Travel Retail Manager Rosalyn Frayna. “Consumers don’t look for ‘casual’ or glamour but they search for products that will give them texture or volume. For example, 34% of women say that volume is their number one hair need.” The new packaging now leads consumers through the right regimen to achieve the look they require, whilst at the same time maintaining the ‘cool attitude’ of Toni & Guy through stylish and expressive design elements.
Four regimens have been identified: Undone Texture, Smooth Definition, Volume Attraction and Extreme Definition, all presented in bold and striking designs with high shelf stand out and appeal. Each line is colour-coordinated for consistency, the link between each product within a system created through use of an oversized ampersand. “The ampersand has become an integral element of the new design,” continues Frayna. “Its colour links the products within the system, while its styling and positioning is used to highlight the uniqueness of the brand; a symbol of independence and standing out from the crowd.”
Overlaying the ‘&’ sign is the company crest and slogan ‘London Salon Est 1963’ as a reminder of the brand’s British heritage.
The new look will be applied across the range, including two recently introduced product lines: Illuminating Hair Perfume and Party Ready Volume Lotion.
A dual-function product, Illuminating Hair Perfume is Unilever’s first-ever iconic hair fragrance. Designed to both fragrance hair and finish it with a ‘lustrous’ shine, this fine mist is said to “conjure the electric atmosphere of the fashion show backstage”. The scent features British inspired ingredients to balance impactful vibrancy with textural sensuality. Natural fresh and effervescent top notes of Earl Grey bergamot, fresh ginger, pink peppercorn, English pear, Bramley apple and lemon; combine with a passionate and feminine heart of English rose and jasmine. Warm, smooth and glamorous base notes blend British heliotrope, vanilla, musk and nutmeg.
The perfect accessory for nights out, Illuminating Hair Perfume utilises a fine mist so that the hair is not weighed down, while silicone prevents the hair from drying out. The result is a lightweight, glossy shine that perfectly finishes any look.
For travel retail, Illuminating Hair Perfume comes in a 125ml spray; visitors to the stand in Singapore can try the product for themselves using fragrance samplers.
Toni & Guy’s Party Ready Volume Lotion claims to deliver full-bodied, glossy hair looks that last all night. Inspired by the London catwalks and created with fashion week after parties in mind, the product features a volume boosting lightweight formula that won’t weigh hair down. Volumising resins coat the hair cuticle, plumping hair to give it body and lift, while conditioning ingredients smooth the surface for a super shiny light-reflecting finish. Recommended for fine hair, Party Ready Volume Lotion will be available to travel retail from August 2016 in a 236ml pump bottle.
Both above new lines are designed for leveraging alongside Volume Addiction Shampoo and Conditioner
For men, Toni & Guy is updating the offer with Flexi Definition Gel – a number one format used by male stylers, but missing from the retail portfolio until now.
Delivering all the key benefits of a gel whilst removing common downsides, Flexi Definition Gel is non-sticky, lightweight, allowing flexible shaping and natural movement. Ideal for use with hair of all lengths, men will find it offers sufficient hold to keep styles in place, yet leaving the hair with a touchable ‘non-crunchy’ texture and ‘barely-there’ finish.
“Hair care is still a young and developing market in travel retail but we see real potential for this sector and 2016 will see us increase our investment into the market place globally – including introducing really impactful travel retail exclusive kits, ” adds Frayna. “Europe is currently our main market for Toni & Guy but we see potential for the brand globally – appealing to travellers of all nationalities looking for quality, easy to use hair care products at affordable prices. Our strong links with London fashion and our ability to create exclusive designer collaborations, gives us a particular edge.
“We’ve yet again invested in a stand in Singapore with real ‘wow’ factor in order to attract buyers and our ongoing commitment to the show is beginning to pay dividends. We now have products widely listed and are very confident that our new lines and stronger packaging credentials add further strength to the brand story and its marketability to travel retail. ”
About Toni & Guy: Passionate, eclectic and creative – Toni & Guy products embody the energy and style of the fashion hub that is London. Toni & Guy celebrates individuality, empowering consumers to express their style through their hair and fashion and to create their look from the hair down. Born in London from a devout love of fashion, Toni & Guy products are inspired by catwalk looks and use backstage to create standout looks for London’s most exciting fashion designers.
Adhering to its edgy, passionate and eclectic roots, the creative new pack design has been introduced to assist the consumer navigate the offer more easily. Rather than grouping products by type (eg shampoo, conditioner, styling product) the new concept leads the consumer to an end-look through linking relevant products.
“Research has shown that consumers are increasingly purchasing according to benefit and look for products that meet their needs in that respect,’ explains Unilever Global Travel Retail Manager Rosalyn Frayna. “Consumers don’t look for ‘casual’ or glamour but they search for products that will give them texture or volume. For example, 34% of women say that volume is their number one hair need.” The new packaging now leads consumers through the right regimen to achieve the look they require, whilst at the same time maintaining the ‘cool attitude’ of Toni & Guy through stylish and expressive design elements.
Four regimens have been identified: Undone Texture, Smooth Definition, Volume Attraction and Extreme Definition, all presented in bold and striking designs with high shelf stand out and appeal. Each line is colour-coordinated for consistency, the link between each product within a system created through use of an oversized ampersand. “The ampersand has become an integral element of the new design,” continues Frayna. “Its colour links the products within the system, while its styling and positioning is used to highlight the uniqueness of the brand; a symbol of independence and standing out from the crowd.”
Overlaying the ‘&’ sign is the company crest and slogan ‘London Salon Est 1963’ as a reminder of the brand’s British heritage.
The new look will be applied across the range, including two recently introduced product lines: Illuminating Hair Perfume and Party Ready Volume Lotion.
A dual-function product, Illuminating Hair Perfume is Unilever’s first-ever iconic hair fragrance. Designed to both fragrance hair and finish it with a ‘lustrous’ shine, this fine mist is said to “conjure the electric atmosphere of the fashion show backstage”. The scent features British inspired ingredients to balance impactful vibrancy with textural sensuality. Natural fresh and effervescent top notes of Earl Grey bergamot, fresh ginger, pink peppercorn, English pear, Bramley apple and lemon; combine with a passionate and feminine heart of English rose and jasmine. Warm, smooth and glamorous base notes blend British heliotrope, vanilla, musk and nutmeg.
The perfect accessory for nights out, Illuminating Hair Perfume utilises a fine mist so that the hair is not weighed down, while silicone prevents the hair from drying out. The result is a lightweight, glossy shine that perfectly finishes any look.
For travel retail, Illuminating Hair Perfume comes in a 125ml spray; visitors to the stand in Singapore can try the product for themselves using fragrance samplers.
Toni & Guy’s Party Ready Volume Lotion claims to deliver full-bodied, glossy hair looks that last all night. Inspired by the London catwalks and created with fashion week after parties in mind, the product features a volume boosting lightweight formula that won’t weigh hair down. Volumising resins coat the hair cuticle, plumping hair to give it body and lift, while conditioning ingredients smooth the surface for a super shiny light-reflecting finish. Recommended for fine hair, Party Ready Volume Lotion will be available to travel retail from August 2016 in a 236ml pump bottle.
Both above new lines are designed for leveraging alongside Volume Addiction Shampoo and Conditioner
For men, Toni & Guy is updating the offer with Flexi Definition Gel – a number one format used by male stylers, but missing from the retail portfolio until now.
Delivering all the key benefits of a gel whilst removing common downsides, Flexi Definition Gel is non-sticky, lightweight, allowing flexible shaping and natural movement. Ideal for use with hair of all lengths, men will find it offers sufficient hold to keep styles in place, yet leaving the hair with a touchable ‘non-crunchy’ texture and ‘barely-there’ finish.
“Hair care is still a young and developing market in travel retail but we see real potential for this sector and 2016 will see us increase our investment into the market place globally – including introducing really impactful travel retail exclusive kits, ” adds Frayna. “Europe is currently our main market for Toni & Guy but we see potential for the brand globally – appealing to travellers of all nationalities looking for quality, easy to use hair care products at affordable prices. Our strong links with London fashion and our ability to create exclusive designer collaborations, gives us a particular edge.
“We’ve yet again invested in a stand in Singapore with real ‘wow’ factor in order to attract buyers and our ongoing commitment to the show is beginning to pay dividends. We now have products widely listed and are very confident that our new lines and stronger packaging credentials add further strength to the brand story and its marketability to travel retail. ”
About Toni & Guy: Passionate, eclectic and creative – Toni & Guy products embody the energy and style of the fashion hub that is London. Toni & Guy celebrates individuality, empowering consumers to express their style through their hair and fashion and to create their look from the hair down. Born in London from a devout love of fashion, Toni & Guy products are inspired by catwalk looks and use backstage to create standout looks for London’s most exciting fashion designers.
Tuesday, 26 April 2016
William Grant & Sons announces changes to GTR Europe team
Premium spirits supplier William Grant & Sons Global Travel Retail (GTR) has announced a couple of changes to its European team during April.
Marina Steel has joined as Business Development Manager – GTR Europe, effective April 25th. Steel will be responsible for key travel-retail accounts in Europe such as Lagardère Travel Retail and International Duty Free and replaces Cecile Vangelisti, who has recently left the business. Steel has extensive knowledge of all travel retail distribution channels and has most recently worked for The Hershey Company as Business Development Manager World Travel Retail – Europe.
Meanwhile, Jillie Cooper has joined the team as Business Development Executive, a new role in which she will focus on exploring opportunities available throughout the traveller’s journey. Cooper has been with the company since 2015 as part of the Saltire Programme as a Foundation Fellow cohort and working based in Scotland across different roles, and was previously a professional badminton player.
William Grant & Sons Regional Director Europe Travel Retail Andre de Almeida said: “We welcome Marina and Jillie to the team and would like to thank Cecile Vangelisti for her contribution to our business over the past few years. Marina brings a wealth of experience in GTR and will be a familiar face to some of our customers, while Jillie’s unusual background is sure to serve her well in this diverse channel.”
Marina Steel has joined as Business Development Manager – GTR Europe, effective April 25th. Steel will be responsible for key travel-retail accounts in Europe such as Lagardère Travel Retail and International Duty Free and replaces Cecile Vangelisti, who has recently left the business. Steel has extensive knowledge of all travel retail distribution channels and has most recently worked for The Hershey Company as Business Development Manager World Travel Retail – Europe.
Meanwhile, Jillie Cooper has joined the team as Business Development Executive, a new role in which she will focus on exploring opportunities available throughout the traveller’s journey. Cooper has been with the company since 2015 as part of the Saltire Programme as a Foundation Fellow cohort and working based in Scotland across different roles, and was previously a professional badminton player.
William Grant & Sons Regional Director Europe Travel Retail Andre de Almeida said: “We welcome Marina and Jillie to the team and would like to thank Cecile Vangelisti for her contribution to our business over the past few years. Marina brings a wealth of experience in GTR and will be a familiar face to some of our customers, while Jillie’s unusual background is sure to serve her well in this diverse channel.”
elit® Vodka and USHUAÏA IBIZA BEACH HOTEL announce signature bottle collaboration and partner with World Duty Free for exclusive TR distribution
elit® Vodka, the world’s first ultra-luxury vodka, has today announced a unique collaboration for the second year with Palladium Hotel Group’s USHUAÏA Ibiza Beach Hotel to create a signature bottle. Helping to celebrate the brands’ commitment to delivering extraordinary products and service, the elit® USHUAÏA 2016 limited edition bottle comes just ahead of party season in Ibiza, the unofficial party capital of the world. Promotion of the bottle will feature extensively through Ibiza and UK airports, following an exclusive travel retail distribution agreement with Dufry owned World Duty Free.
The new bottle will be launched this Saturday – April 30th – to coincide with the official opening of Ushuaïa Ibiza Beach Hotel.
The USHUAÏA edition comes in a frosted version of the elit® bottle, which is modeled after the vodka’s unique freeze-filtration process and unrivalled precision. The Ushuaïa logo - the hummingbird - is printed in matte black ink positioned to interact with the elit® branding and wrapping round the Ushuaïa Ibiza Beach Hotel text.
The launch will be supported with a range of high-profile promotions from May to September, including an elit® Destination Bar situated in the World Duty Free stores at London Heathrow Terminal 2 and Terminal 5, Gatwick South, Stansted and Glasgow in June. The bars will be heavily branded, and provide the perfect opportunity for passengers to taste the luxury vodka via exclusive cocktails. Other promotions will also include a branded space at the main shop at Ibiza Airport throughout the whole promotional period, and the participation in the four month World Duty Free Summer Drinks Festival.**
A full set of marketing tools will support the activations including hostess outfits, distinctive neck hangers on the 70cl and 1.75l bottles, launch kits etc. Within the hotel itself, the USHUAÏA edition will be promoted though audiovisual support including video walls at the reception area, photo images on totems and in elevators, through in-room TV channels and on TV screens behind the various bars. In addition, the elit® logo will appear on restaurant drinks menus and uniforms of staff working at the VIP area.
“We set the bar quite high with the success of last year’s partnership,” said Piet-Hein Schnellen, elit® Global Marketing Manager. “However, between the unique and elegant new bottle design and the partnership with Dufry to add such strong travel retail outlets to our distribution, we’re expecting the 2016 sequel to reach even more shelves and glasses. We cannot wait to toast the summer and Ushuaïa’s summer visitors while enjoying the world’s best music and party scene.”
Adds Stoli Group Global Duty Free & Travel Retail Director Jean-Philippe Aucher: “Travel retail will play a vital role in the marketing strategy for the elit® USHUAÏA 2016 Limited Edition and we are delighted to be working closely with World Duty Free to ensure that passengers travelling through all key UK and Ibiza airports will be have the opportunity to experience and engage with the ultra-luxury vodka elit®. Throughout the summer, travelling consumers will be invited to become part of the USHUAÏA Ibiza Beach Hotel daytime party scene – regardless of whether they are going to the White Island or not. For those that are going/returning from Europe’s party island, it’s an amazing way to capture holiday memories.”
Danny Gómez Korf, Brand Ambassador and PR & Sponsoring Manager at Palladium Hotel Group, added, “We are looking forward to building on the success of our 2015 partnership with this even more beautiful and eye-catching version. Ushuaïa and elit® Vodka pride ourselves on a distinct sense of style. The new limited edition bottle showcases the personality of the two brands and complements the elegance and spirit of Ibiza.”
Adds David De Miguel, Global Category Head of Liquor for Dufry: “Partnering with Stoli Group to bring the elit® USHUAÏA 2016 limited edition bottle to life through our instore promotional areas and tasting bars has been a pleasure. Our aim is to look for activations that will create a real experience and sense of theatre for our customers to capture their interest, building sales of elit® of course, but also the spirits category in general. We’re confident that passengers on their way to and from Ibiza will be immediately attracted to the promotional areas – but the activation will have a wider appeal to travelling consumers in general and is perfect for building interest over the summer months.”
About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group's global spirit portfolio - the iconic Stolichnaya® Premium vodka range, elit® Vodka and Moskovskaya® . With operational business units across 3 continents and distribution in more than 170 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards - Alpha Spirit. Stoli’s exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group’s own, ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolichnaya® - as it has since 1938.
For more information visit www.stoli-group.com and www.stoli.com. Find us on Facebook at facebook.com/stoli and on Twitter @Stoli
About Ushuaïa Ibiza Beach Hotel:
Ushuaïa Ibiza Beach Hotel is a luxurious 417-room hotel comprised of two buildings: The Ushuaïa Club, featuring an amazing poolside stage, and The Ushuaïa Tower, offering breathtaking views of the
Mediterranean. Ushuaïa is dedicated to providing the best outdoor entertainment venue coupled with a modern, cutting-edge hotel experience. Designed for the discerning traveller seeking the fun and entertainment associated with Ibiza, Ushuaïa continuously raises the bar –from Swim-Up room options, daytime parties hosted by celebrated DJs, to “chromotherapy,” the ability to set the mood to their rooms with LED lights, ensuring that the party never stops. Its collection of dining options is unrivalled, from Ibiza’s first premier steakhouse Montauk and Minami serving sushi and other Japanese delicacies, to The Oyster and Caviar Bar beside the pool and the relaxed Ushuaïa Beach Club providing the perfect fuel for Ibiza party-goers.
Visit www.ushuaiabeachhotel.com
About Palladium Hotel Group:
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels and Ayre Hoteles‒with sub brand Only YOU Hotel & Lounge‒, as well as licensed brand Hard Rock Hotels.
The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).
Visit www.palladiumhotelgroup.com
** Participating World Duty Free stores are at airports including - UK: London Heathrow T2 and T5, Gatwick and Stansted. Spain: Ibiza.
Drink with care. elit® Vodka. 40% Alc/Vol. Distilled from grain. © 2016. All rights reserved.® - registered trademarks, depending on the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl, ZHS IP Worldwide Sàrl, Spirits International B.V., or Spirits Product International Intellectual Property B.V.
The new bottle will be launched this Saturday – April 30th – to coincide with the official opening of Ushuaïa Ibiza Beach Hotel.
The USHUAÏA edition comes in a frosted version of the elit® bottle, which is modeled after the vodka’s unique freeze-filtration process and unrivalled precision. The Ushuaïa logo - the hummingbird - is printed in matte black ink positioned to interact with the elit® branding and wrapping round the Ushuaïa Ibiza Beach Hotel text.
The launch will be supported with a range of high-profile promotions from May to September, including an elit® Destination Bar situated in the World Duty Free stores at London Heathrow Terminal 2 and Terminal 5, Gatwick South, Stansted and Glasgow in June. The bars will be heavily branded, and provide the perfect opportunity for passengers to taste the luxury vodka via exclusive cocktails. Other promotions will also include a branded space at the main shop at Ibiza Airport throughout the whole promotional period, and the participation in the four month World Duty Free Summer Drinks Festival.**
A full set of marketing tools will support the activations including hostess outfits, distinctive neck hangers on the 70cl and 1.75l bottles, launch kits etc. Within the hotel itself, the USHUAÏA edition will be promoted though audiovisual support including video walls at the reception area, photo images on totems and in elevators, through in-room TV channels and on TV screens behind the various bars. In addition, the elit® logo will appear on restaurant drinks menus and uniforms of staff working at the VIP area.
“We set the bar quite high with the success of last year’s partnership,” said Piet-Hein Schnellen, elit® Global Marketing Manager. “However, between the unique and elegant new bottle design and the partnership with Dufry to add such strong travel retail outlets to our distribution, we’re expecting the 2016 sequel to reach even more shelves and glasses. We cannot wait to toast the summer and Ushuaïa’s summer visitors while enjoying the world’s best music and party scene.”
Adds Stoli Group Global Duty Free & Travel Retail Director Jean-Philippe Aucher: “Travel retail will play a vital role in the marketing strategy for the elit® USHUAÏA 2016 Limited Edition and we are delighted to be working closely with World Duty Free to ensure that passengers travelling through all key UK and Ibiza airports will be have the opportunity to experience and engage with the ultra-luxury vodka elit®. Throughout the summer, travelling consumers will be invited to become part of the USHUAÏA Ibiza Beach Hotel daytime party scene – regardless of whether they are going to the White Island or not. For those that are going/returning from Europe’s party island, it’s an amazing way to capture holiday memories.”
Danny Gómez Korf, Brand Ambassador and PR & Sponsoring Manager at Palladium Hotel Group, added, “We are looking forward to building on the success of our 2015 partnership with this even more beautiful and eye-catching version. Ushuaïa and elit® Vodka pride ourselves on a distinct sense of style. The new limited edition bottle showcases the personality of the two brands and complements the elegance and spirit of Ibiza.”
Adds David De Miguel, Global Category Head of Liquor for Dufry: “Partnering with Stoli Group to bring the elit® USHUAÏA 2016 limited edition bottle to life through our instore promotional areas and tasting bars has been a pleasure. Our aim is to look for activations that will create a real experience and sense of theatre for our customers to capture their interest, building sales of elit® of course, but also the spirits category in general. We’re confident that passengers on their way to and from Ibiza will be immediately attracted to the promotional areas – but the activation will have a wider appeal to travelling consumers in general and is perfect for building interest over the summer months.”
About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group's global spirit portfolio - the iconic Stolichnaya® Premium vodka range, elit® Vodka and Moskovskaya® . With operational business units across 3 continents and distribution in more than 170 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards - Alpha Spirit. Stoli’s exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group’s own, ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolichnaya® - as it has since 1938.
For more information visit www.stoli-group.com and www.stoli.com. Find us on Facebook at facebook.com/stoli and on Twitter @Stoli
About Ushuaïa Ibiza Beach Hotel:
Ushuaïa Ibiza Beach Hotel is a luxurious 417-room hotel comprised of two buildings: The Ushuaïa Club, featuring an amazing poolside stage, and The Ushuaïa Tower, offering breathtaking views of the
Mediterranean. Ushuaïa is dedicated to providing the best outdoor entertainment venue coupled with a modern, cutting-edge hotel experience. Designed for the discerning traveller seeking the fun and entertainment associated with Ibiza, Ushuaïa continuously raises the bar –from Swim-Up room options, daytime parties hosted by celebrated DJs, to “chromotherapy,” the ability to set the mood to their rooms with LED lights, ensuring that the party never stops. Its collection of dining options is unrivalled, from Ibiza’s first premier steakhouse Montauk and Minami serving sushi and other Japanese delicacies, to The Oyster and Caviar Bar beside the pool and the relaxed Ushuaïa Beach Club providing the perfect fuel for Ibiza party-goers.
Visit www.ushuaiabeachhotel.com
About Palladium Hotel Group:
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels and Ayre Hoteles‒with sub brand Only YOU Hotel & Lounge‒, as well as licensed brand Hard Rock Hotels.
The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).
Visit www.palladiumhotelgroup.com
** Participating World Duty Free stores are at airports including - UK: London Heathrow T2 and T5, Gatwick and Stansted. Spain: Ibiza.
Drink with care. elit® Vodka. 40% Alc/Vol. Distilled from grain. © 2016. All rights reserved.® - registered trademarks, depending on the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl, ZHS IP Worldwide Sàrl, Spirits International B.V., or Spirits Product International Intellectual Property B.V.
Monday, 25 April 2016
Mars International Travel Retail implements the Laws of Growth strategy in Singapore with the launch of Galaxy®
Mars International Travel Retail (MITR) will be continuing the launch of the world’s fifth largest domestic chocolate brand, Galaxy®, into travel retail at the upcoming TFWA Asia Pacific Exhibition & Conference.
Aiming to cement the chocolate bar’s position as a top ten confectionery brand, MITR brings the brand to Asia with high ambitions for travel retail. Currently the brand is primarily distributed in travel retail in parts of the Middle East and Asia, yet Galaxy® is the biggest chocolate brand in the domestic market. The majority of these sales come from just four markets: UK, Middle East, America and China. With these being the biggest travelling markets, MITR sees huge opportunity for its silky smooth chocolate brand.
New Galaxy® products are now available in travel retail with two of MITR’s category vision concepts in mind; ‘Showing Thought’ and ‘Home Sweet Home’, both of which revolve around gifting. The products included in the range are as follows;
Galaxy® Pouches: Mini bars of Smooth milk, Caramel and Crispy
Galaxy® Multi-Pack: Six tablets that includes 3 flavours; Smooth Milk, Caramel and Cookie Crumble (4 x 114g and 2 x 135g)
Galaxy® Jewels: A mixture of flavoured bonbons of Galaxy® chocolate
MITR will also continue to embed the Laws of Growth strategy with retailers, giving them compelling reasons for step-changing growth and unlocking missed opportunities within the confectionery sector. Showcasing how to drive sales through the conversion of lighter buyers with the Power of a Smile category vision, MITR will present tangible ways in which to apply the Laws of Growth and drive sales through excellence in execution in-store. All of these initiatives will be brought to life with product innovation, updated displays and an exciting program of activations and promotions for 2016.
“Asia is an important growth market for us and we remain very positive about the future in the region. Implementing the Laws of Growth through the lens of the Power of a Smile category vision presents a huge opportunity for Asia which we are excited to unlock. The launch of Galaxy® later this year will play a key role in the region, as will strategic partnerships in key markets to co-create a unique shopper experience at the shop floor level” says MITR Category Director, Matt Boulter.
Aiming to cement the chocolate bar’s position as a top ten confectionery brand, MITR brings the brand to Asia with high ambitions for travel retail. Currently the brand is primarily distributed in travel retail in parts of the Middle East and Asia, yet Galaxy® is the biggest chocolate brand in the domestic market. The majority of these sales come from just four markets: UK, Middle East, America and China. With these being the biggest travelling markets, MITR sees huge opportunity for its silky smooth chocolate brand.
New Galaxy® products are now available in travel retail with two of MITR’s category vision concepts in mind; ‘Showing Thought’ and ‘Home Sweet Home’, both of which revolve around gifting. The products included in the range are as follows;
Galaxy® Pouches: Mini bars of Smooth milk, Caramel and Crispy
Galaxy® Multi-Pack: Six tablets that includes 3 flavours; Smooth Milk, Caramel and Cookie Crumble (4 x 114g and 2 x 135g)
Galaxy® Jewels: A mixture of flavoured bonbons of Galaxy® chocolate
MITR will also continue to embed the Laws of Growth strategy with retailers, giving them compelling reasons for step-changing growth and unlocking missed opportunities within the confectionery sector. Showcasing how to drive sales through the conversion of lighter buyers with the Power of a Smile category vision, MITR will present tangible ways in which to apply the Laws of Growth and drive sales through excellence in execution in-store. All of these initiatives will be brought to life with product innovation, updated displays and an exciting program of activations and promotions for 2016.
“Asia is an important growth market for us and we remain very positive about the future in the region. Implementing the Laws of Growth through the lens of the Power of a Smile category vision presents a huge opportunity for Asia which we are excited to unlock. The launch of Galaxy® later this year will play a key role in the region, as will strategic partnerships in key markets to co-create a unique shopper experience at the shop floor level” says MITR Category Director, Matt Boulter.
Friday, 22 April 2016
Hershey brings unique flavours to Singapore with new Brookside Tablet Bars
The Hershey Company is extending its highly popular Brookside premium dark chocolate and fruit confectionery offer with new Brookside Tablet Bars at the upcoming TFWA Asia Pacific Exhibition & Conference (Stand G29) along with additional flavours within the Brookside pouches.
Bringing a differentiated brand to the premium tablet space, Brookside responds to the growing demand for unique snacks in the confectionery and chocolate category. Combining uniquely modern and innovative packaging and flavour combinations at an affordable price, Brookside Tablet Bars fill an as yet untapped market segment. Presented in stylish outer packs highlighting the unique flavours, with colourful inner foils and stamped chocolate squares, Brookside Tablet Bars are available in three new flavour combinations:
Blueberry Almond with Acai Flavor – 3.17oz
Cranberry Almond with Blood Orange Flavor – 3.17oz
Mango Coconut Crisp – 3.17oz
To find out more, visit the stand in Singapore!
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020. To learn more -
Visit: www.thehersheycompany.com
A decade in the making! Champagne Lanson releases its limited edition ‘Clos Lanson’
It’s been years in the making, but finally The House of Lanson is pleased to announce the release of its limited edition ‘Clos Lanson’ to travel retail. This prestige cuvée Blanc de
Blancs has been maturing for nine years, since the decision was made by Wine-Maker, Hervé Dantan to release this year the 7,870 Clos Lanson 2006 bottles - from which a small allocation will be reserved for Travel Retail.
With an RRSP of €200, each bottle is individually numbered and is beautifully presented with a unique label that depicts the unique plot where Clos Lanson was grown – opposite the Notre Dame de Reims Cathedral, surrounded by tall protective walls that date back to the 18th Century. The addition of the famous House of Lanson cross on the neck ensures the bottle is instantly recognisable, and has a strong on-shelf presence.
Olivier De La Giraudière, Travel Retail Director of Lanson Champagne comments, “This is something really very special. We are thrilled that we are finally releasing this exceptional cuvée, one that everyone at Champagne Lanson has been watching mature over the past decade. For retailers looking for the very best of the best, the Clos Lanson is the perfect addition to prestige airport outlets.”
Made separately, the wines from the Clos Lanson have rare, unique characteristics that have always appealed to the Wine-Makers of the House. The Clos Lanson is a vintage Champagne whose juice, which comes exclusively from the first pressing, is vinified for several months in oak barrels. After lengthy ageing in cellars, a precious wine is obtained: radiant, rich and extremely elegant.
After a long maturation, the Clos Lanson 2006 has all the attributes of a very fine Chardonnay that has benefited from a controlled fermentation in wooden barrels and optimum development in the House’s Cellars. In the glass, the wine is a pale golden colour with a fine stream of bubbles. It has a wide range of delicately woody aromas where ripe fruit intertwines with notes of butter, vanilla, patisserie and hazelnut, punctuated with a soupçon of smoke. The palate is rich, with concentrated fruit flavours combined with toasted, biscuity notes. The finish remains fresh, with an impressive length of flavour reflecting the noble origins of the grapes.
Blancs has been maturing for nine years, since the decision was made by Wine-Maker, Hervé Dantan to release this year the 7,870 Clos Lanson 2006 bottles - from which a small allocation will be reserved for Travel Retail.
With an RRSP of €200, each bottle is individually numbered and is beautifully presented with a unique label that depicts the unique plot where Clos Lanson was grown – opposite the Notre Dame de Reims Cathedral, surrounded by tall protective walls that date back to the 18th Century. The addition of the famous House of Lanson cross on the neck ensures the bottle is instantly recognisable, and has a strong on-shelf presence.
Olivier De La Giraudière, Travel Retail Director of Lanson Champagne comments, “This is something really very special. We are thrilled that we are finally releasing this exceptional cuvée, one that everyone at Champagne Lanson has been watching mature over the past decade. For retailers looking for the very best of the best, the Clos Lanson is the perfect addition to prestige airport outlets.”
Made separately, the wines from the Clos Lanson have rare, unique characteristics that have always appealed to the Wine-Makers of the House. The Clos Lanson is a vintage Champagne whose juice, which comes exclusively from the first pressing, is vinified for several months in oak barrels. After lengthy ageing in cellars, a precious wine is obtained: radiant, rich and extremely elegant.
After a long maturation, the Clos Lanson 2006 has all the attributes of a very fine Chardonnay that has benefited from a controlled fermentation in wooden barrels and optimum development in the House’s Cellars. In the glass, the wine is a pale golden colour with a fine stream of bubbles. It has a wide range of delicately woody aromas where ripe fruit intertwines with notes of butter, vanilla, patisserie and hazelnut, punctuated with a soupçon of smoke. The palate is rich, with concentrated fruit flavours combined with toasted, biscuity notes. The finish remains fresh, with an impressive length of flavour reflecting the noble origins of the grapes.
Thursday, 21 April 2016
YooHoo gives young and old an Easter treat on P&O Ferries and drives sales up over 1000%
The Easter holiday period saw P&O Ferries and Aurora World partner to bring a second YooHoo pop-up shop on board The Pride of Canterbury Dover-Calais vessel. Running from March 21- April 3, guests onboard the Canterbury were able to meet a life-sized YooHoo who toured the various eating and seating areas, creating excellent photo opportunities and an opportunity to promote the instore pop-up shop.
Passengers were incentivised to buy Yoohoo plush on board, with two characters for £9, with GWP goodie bags provided with every purchase. Ideally placed at the entrance to the onboard shop, the Yoohoo activation area created a colourful, fun and immediate point of interest to draw passengers into the retail area.
With a revenue uplift of an incredible 1149% in the first week alone, the YooHoo promotion P and O Terence Conchie commented, “YooHoo saw significant growth for P&O throughout what was a challenging 2015 for our toys category, so we were thrilled when they agreed to build on last year’s success and participate again in our onboard pop-up shop.
“The life-sized YooHoo was a hit amongst passengers young and old and provided some great theatre which certainly drove footfall into our onboard shop. Activations such as these really show the value that our pop up shops can add. YooHoo sales over the period increased by +1149% week-on-week which is an absolutely fantastic result and the cherry on top of what was a very successful Easter period for our toys category as a whole.”
Retail assistant onboard Sue Byrne (who also doubled up as YooHoo on some crossings) added: “The YooHoo promotion is great because – unlike other category activations – the character can really interact with passengers and its clear that the attraction has no age barrier – young and old love to have their photos taken. Having YooHoo onboard with the pop-up show definitely helps sales and it would be great to have it again for other holiday periods such as Christmas and the beginning/end of the school summer holidays.”
Aurora’s Travel Retail Sales Manager, Garry Stoner added: “The first YooHoo promotion was very successful so we’re delighted to be working with the P&O retail team again to bring fun and excitement onboard. Importantly, it’s not just about theatre– it’s about driving passengers to the retail shop and inspiring sales. By encouraging guests into the shop there’s clearly a knock on effect for sales in other categories as well – so it’s a win win all round.”
Passengers were incentivised to buy Yoohoo plush on board, with two characters for £9, with GWP goodie bags provided with every purchase. Ideally placed at the entrance to the onboard shop, the Yoohoo activation area created a colourful, fun and immediate point of interest to draw passengers into the retail area.
With a revenue uplift of an incredible 1149% in the first week alone, the YooHoo promotion P and O Terence Conchie commented, “YooHoo saw significant growth for P&O throughout what was a challenging 2015 for our toys category, so we were thrilled when they agreed to build on last year’s success and participate again in our onboard pop-up shop.
“The life-sized YooHoo was a hit amongst passengers young and old and provided some great theatre which certainly drove footfall into our onboard shop. Activations such as these really show the value that our pop up shops can add. YooHoo sales over the period increased by +1149% week-on-week which is an absolutely fantastic result and the cherry on top of what was a very successful Easter period for our toys category as a whole.”
Retail assistant onboard Sue Byrne (who also doubled up as YooHoo on some crossings) added: “The YooHoo promotion is great because – unlike other category activations – the character can really interact with passengers and its clear that the attraction has no age barrier – young and old love to have their photos taken. Having YooHoo onboard with the pop-up show definitely helps sales and it would be great to have it again for other holiday periods such as Christmas and the beginning/end of the school summer holidays.”
Aurora’s Travel Retail Sales Manager, Garry Stoner added: “The first YooHoo promotion was very successful so we’re delighted to be working with the P&O retail team again to bring fun and excitement onboard. Importantly, it’s not just about theatre– it’s about driving passengers to the retail shop and inspiring sales. By encouraging guests into the shop there’s clearly a knock on effect for sales in other categories as well – so it’s a win win all round.”
Wednesday, 20 April 2016
Daisy Dixon comes to Asia in a bid to emulate its European and Middle Eastern success
Inflight distribution specialist, Scorpio Worldwide will be showcasing its watch brand, Daisy Dixon at TFWA Asia Pacific (Basement 2, D9) aiming to expand the brand’s presence into the region. Making its first appearance in the Far East, the brand caused a stir at its TFWA World Exhibition launch, thanks to its range of beautiful design, high quality materials, and impulsive price points.
Stuart McGuire, Chairman, Scorpio Worldwide, comments, “The feedback we received when Daisy Dixon was first launched in Cannes was astonishing. We knew it was going to go down well, but now we are thinking that this brand could really push the ladies’ watch market to a whole new level. The brand is completely different to anything else you will find in the channel, which makes it very appealing to a lot of our customers. We have always taken pride in releasing brands that are unique, innovative, and appealing to travellers, and Daisy Dixon ticks all of those boxes.”
Since its launch, Daisy Dixon has achieved listings throughout Europe and the Middle East, including: easyJet, Thomson, Air Arabia, Virgin, Etihad, Thomas Cook Scandinavia, KLM, Air Austral, and Oman Air.
The range of inflight exclusive watches has had an update, with several new styles added, along with new materials and designs - yet still retaining the very successful floral and polka dot themes. Originally a pure online brand, Daisy Dixon has built up a large following, becoming well-known for its supermodel named watches. With packaging that has been designed specifically for inflight, the fashionable watches are partnered with either a matching half bangle, or two changeable straps. The Daisy Dixon range offers high fashion for low cost, making it an ideal gift item for a trend loving traveller.
“TFWA Asia Pacific is the ideal place to introduce the brand to our Asian customers. By letting them see for themselves what the brand has to offer to both their airlines and passengers, we are hoping that we can gain signficant business in the region,” adds McGuire.
Stuart McGuire, Chairman, Scorpio Worldwide, comments, “The feedback we received when Daisy Dixon was first launched in Cannes was astonishing. We knew it was going to go down well, but now we are thinking that this brand could really push the ladies’ watch market to a whole new level. The brand is completely different to anything else you will find in the channel, which makes it very appealing to a lot of our customers. We have always taken pride in releasing brands that are unique, innovative, and appealing to travellers, and Daisy Dixon ticks all of those boxes.”
Since its launch, Daisy Dixon has achieved listings throughout Europe and the Middle East, including: easyJet, Thomson, Air Arabia, Virgin, Etihad, Thomas Cook Scandinavia, KLM, Air Austral, and Oman Air.
The range of inflight exclusive watches has had an update, with several new styles added, along with new materials and designs - yet still retaining the very successful floral and polka dot themes. Originally a pure online brand, Daisy Dixon has built up a large following, becoming well-known for its supermodel named watches. With packaging that has been designed specifically for inflight, the fashionable watches are partnered with either a matching half bangle, or two changeable straps. The Daisy Dixon range offers high fashion for low cost, making it an ideal gift item for a trend loving traveller.
“TFWA Asia Pacific is the ideal place to introduce the brand to our Asian customers. By letting them see for themselves what the brand has to offer to both their airlines and passengers, we are hoping that we can gain signficant business in the region,” adds McGuire.
Tuesday, 19 April 2016
JCI Jewellery comes to TFWA AP with its newly launched brand YOU
Those that visit JCI Jewellery’s stand (H32, Basement 2, stand name – Aeon Jewellery) at TFWA Asia Pacific Exhibition and Conference will be in for a treat, as the company will be showcasing its stunning new brand, YOU. Never shown before in the Asia Pacific region, the brand is a collection of very delicate necklaces, bracelets, and rings, which is in line with the style preferences of the Asian consumer.
Claire O’Donnell, Key Account Manager, comments, “YOU is a very new brand for us; it was first shown at TFWA WE, although we wanted to gauge our customers’ reaction to the range before we announced its launch to the press. As the collection is ideal for the Asian traveller, we thought that the TFWA AP exhibition was the ideal time to announce its launch into travel retail, and we are looking forward to a successful show.”
YOU is a beautiful collection of jewellery inspired by the individuality and independence of every woman. It is about empowerment, your own way of living and how time, travel and experience come together to create YOU. Its essence can be explained in a few simple words, “see me for who I am.”
A key piece of the YOU collection is the Rose Gold Trinity Necklace. Designed for the modern, independent woman who wants people to see her for who she is. Consumers can decide how they wear the piece, all three pendants or just the one. Plated in soft rose gold, a subtle shimmer, and the colour of the charms makes this piece unique and feminine. To top it off, the necklace is presented in a beautiful gift box.
“Asia Pacific is a very important region for us, filled with many exciting opportunities, so this exhibition is a key date in our calendar. We want to continue to build strong relationships with the key buyers, and show both our current and potential partners that we have the jewellery to meet all of their needs and demands. We are passionate about the region, and are willing to invest to gain the business that we desire,” adds O’Donnell.
Claire O’Donnell, Key Account Manager, comments, “YOU is a very new brand for us; it was first shown at TFWA WE, although we wanted to gauge our customers’ reaction to the range before we announced its launch to the press. As the collection is ideal for the Asian traveller, we thought that the TFWA AP exhibition was the ideal time to announce its launch into travel retail, and we are looking forward to a successful show.”
YOU is a beautiful collection of jewellery inspired by the individuality and independence of every woman. It is about empowerment, your own way of living and how time, travel and experience come together to create YOU. Its essence can be explained in a few simple words, “see me for who I am.”
A key piece of the YOU collection is the Rose Gold Trinity Necklace. Designed for the modern, independent woman who wants people to see her for who she is. Consumers can decide how they wear the piece, all three pendants or just the one. Plated in soft rose gold, a subtle shimmer, and the colour of the charms makes this piece unique and feminine. To top it off, the necklace is presented in a beautiful gift box.
“Asia Pacific is a very important region for us, filled with many exciting opportunities, so this exhibition is a key date in our calendar. We want to continue to build strong relationships with the key buyers, and show both our current and potential partners that we have the jewellery to meet all of their needs and demands. We are passionate about the region, and are willing to invest to gain the business that we desire,” adds O’Donnell.
Travellers are top of mind in Paul & Shark’s latest collections
With several new openings in Asia already seen in 2016, including Seoul Incheon, Shanghai Pudong T1 and two more Downtown Duty Free stores in Seoul downtown, plus more planned at Hong Kong International Airport and Haikou Melian Airport, Italian Luxury Lifestyle brand Paul & Shark returns to TFWA Asia Pacific this year (stand D11) with its latest collections in spring/summer colours.
Highlight on the stand will be Paul & Shark’s special embroidery machine to enable guests to collect their own personalized item. Travel Retail Director Catherine Bonelli says that this unique offer has now become a symbol of the Paul & Shark stand in Cannes and Singapore and is an effective way of demonstrating the brand’s flexibility. “It’s a very quick process to embroider a name or message on a Paul & Shark item and is a practical way to show customers how we can create something different for travel retail outlets. We held a very successful embroidery activation in Larnaca, Cyprus last summer and are planning a similar event in Hong Kong this summer,” she says.
At TFWA Asia Pacific, the Paul & Shark team – headed by Bonelli - is keen to continue building new business relationships and sees particular potential for the growing cruise business in the region. “Some of our existing cruise partners are now taking Paul & Shark on their Asia routes and sales are extremely encouraging,” she says. “It’s definitely a business that has great potential for us.”
At TFWA Asia Pacific Paul & Shark will be showing its Spring Summer 2016 Collection, featuring the Sportswear, Smart Casual and Luxury lines. The ‘fit to go anywhere’ Sportswear line comprises stylish, modern garments with high functionality and patented technologies unique to the brand. The collection of Typhoon 20000 outerwear garments has expanded for this season, giving an outstanding high level of waterproofing and wind protection, with a coating that creates an ultra-thin breathable membrane, preventing water from penetrating the fabric.
This added benefit of waterproofing has also been developed within the Smart Casual line, in more elegant styles. This includes the reversible coat where one side is 100% cashmere and the other Typhoon 20000 – ideal for any traveller, in any weather conditions!
Simple and charming, The Smart Casual line offers travellers a more elegant, casual, yet comfortable look that boasts sleek lines, a light fit, neutral colours and details replicated from Italian sartorial tradition.
The Travel Easy Care range rounds off the Smart Casual line. It includes coats, gilets, shirts and trousers, created using a special treatment that softens the fabric and makes it easier to care for.
The Luxury Collection is a lavish range featuring high-quality materials - such as cashmere and silk - combined with expert craftsmanship. Designed for the most demanding of travellers, this collection highlights jackets with leather and cotton or cashmere and silk offerings that include technical details such as laser perforations. All knitwear is manufactured using the most precious of fabrics - 100% silk or cashmere, while shirts are made from 100% silk and the trousers from supima, the world's finest, incredibly soft cotton.
Highlight on the stand will be Paul & Shark’s special embroidery machine to enable guests to collect their own personalized item. Travel Retail Director Catherine Bonelli says that this unique offer has now become a symbol of the Paul & Shark stand in Cannes and Singapore and is an effective way of demonstrating the brand’s flexibility. “It’s a very quick process to embroider a name or message on a Paul & Shark item and is a practical way to show customers how we can create something different for travel retail outlets. We held a very successful embroidery activation in Larnaca, Cyprus last summer and are planning a similar event in Hong Kong this summer,” she says.
At TFWA Asia Pacific, the Paul & Shark team – headed by Bonelli - is keen to continue building new business relationships and sees particular potential for the growing cruise business in the region. “Some of our existing cruise partners are now taking Paul & Shark on their Asia routes and sales are extremely encouraging,” she says. “It’s definitely a business that has great potential for us.”
At TFWA Asia Pacific Paul & Shark will be showing its Spring Summer 2016 Collection, featuring the Sportswear, Smart Casual and Luxury lines. The ‘fit to go anywhere’ Sportswear line comprises stylish, modern garments with high functionality and patented technologies unique to the brand. The collection of Typhoon 20000 outerwear garments has expanded for this season, giving an outstanding high level of waterproofing and wind protection, with a coating that creates an ultra-thin breathable membrane, preventing water from penetrating the fabric.
This added benefit of waterproofing has also been developed within the Smart Casual line, in more elegant styles. This includes the reversible coat where one side is 100% cashmere and the other Typhoon 20000 – ideal for any traveller, in any weather conditions!
Simple and charming, The Smart Casual line offers travellers a more elegant, casual, yet comfortable look that boasts sleek lines, a light fit, neutral colours and details replicated from Italian sartorial tradition.
The Travel Easy Care range rounds off the Smart Casual line. It includes coats, gilets, shirts and trousers, created using a special treatment that softens the fabric and makes it easier to care for.
The Luxury Collection is a lavish range featuring high-quality materials - such as cashmere and silk - combined with expert craftsmanship. Designed for the most demanding of travellers, this collection highlights jackets with leather and cotton or cashmere and silk offerings that include technical details such as laser perforations. All knitwear is manufactured using the most precious of fabrics - 100% silk or cashmere, while shirts are made from 100% silk and the trousers from supima, the world's finest, incredibly soft cotton.
Cabeau commits to growth in the Asia Pacific
The innovative travel accessories leader, Cabeau continues its commitment to the Asia Pacific region by announcing a key focus on distribution expansion at TFWA Asia Pacific (Basement 2 – Stand G23). The region is one of the most important in Cabeau’s emphasis upon advancing its position as a globally recognised travel accessories company.
Since its inception, Cabeau has seen monumental growth in the travel retail channel, with listings in numerous regions, including: Europe, Asia, and the Middle East. David Sternlight, Cabeau CEO and Founder, comments, “Asia holds a huge amount of untapped opportunity for Cabeau, and we aim to use this show to continue penetrating the market. We’re completely focused on growth in the region, and we will be dedicating additional resources in order to achieve it.
“Even though we see many opportunities, we also appreciate that there is a signficant amount of competition in the region. Like many other brands, the competition to gain space on-shelf is fierce. Our category is competing with the likes of perfume, cosmetics, and confectionery - even with our exceptional sales track record, proving we are worth the space is an everyday challenge for us,” adds Sternlight.
This year, Cabeau will be showcasing its most technologically advanced and comfortable travel pillow yet - the Evolution Cool™. The revolutionary pillow features unique and ground-breaking ventilation technology and a new dual-density memory foam design, delivering the coolest travel comfort experience ever.
Following up on the success of the award-winning Evolution® Pillow, The state-of-the-art Evolution Cool™ pillow offers unmatched support, provides proven comfort for travellers around the world, comes in four on-trend colors, and is now retailing for $59.99 USD.
The patent-pending Evolution Cool features adjustable 360° head and neck support, a cool-to-the-touch wicking fabric cover that is breathable and machine washable. Magnetic auto-snap toggles hold the pillow in place and adjust to provide custom-fit head support. Its upscale travel case will compact the pillow and strap to your luggage to save valuable space.
Since its inception, Cabeau has seen monumental growth in the travel retail channel, with listings in numerous regions, including: Europe, Asia, and the Middle East. David Sternlight, Cabeau CEO and Founder, comments, “Asia holds a huge amount of untapped opportunity for Cabeau, and we aim to use this show to continue penetrating the market. We’re completely focused on growth in the region, and we will be dedicating additional resources in order to achieve it.
“Even though we see many opportunities, we also appreciate that there is a signficant amount of competition in the region. Like many other brands, the competition to gain space on-shelf is fierce. Our category is competing with the likes of perfume, cosmetics, and confectionery - even with our exceptional sales track record, proving we are worth the space is an everyday challenge for us,” adds Sternlight.
This year, Cabeau will be showcasing its most technologically advanced and comfortable travel pillow yet - the Evolution Cool™. The revolutionary pillow features unique and ground-breaking ventilation technology and a new dual-density memory foam design, delivering the coolest travel comfort experience ever.
Following up on the success of the award-winning Evolution® Pillow, The state-of-the-art Evolution Cool™ pillow offers unmatched support, provides proven comfort for travellers around the world, comes in four on-trend colors, and is now retailing for $59.99 USD.
The patent-pending Evolution Cool features adjustable 360° head and neck support, a cool-to-the-touch wicking fabric cover that is breathable and machine washable. Magnetic auto-snap toggles hold the pillow in place and adjust to provide custom-fit head support. Its upscale travel case will compact the pillow and strap to your luggage to save valuable space.
Monday, 18 April 2016
Imperial Tobacco brings ‘Experience & Evolution’ to Singapore
Imperial Tobacco is pleased to announce that it is returning this year to the TFWA Asia Pacific Exhibition & Conference to present its travel retail portfolio and concepts to Asia Pacific buyers (Stand D38).
Asia is of significant importance to Imperial Tobacco, and has been highlighted as an area for growth for the company. The Asia Duty Free environment provides a unique opportunity to touch and engage with the increasing number of Asian travellers in the region, as well as the international travelling consumers visiting Asia’s key hubs and destinations. To this end, TFWA Asia Pacific Exhibition remains a key event in the company’s annual calendar. “The exhibition offers a unique chance to meet face-to-face with the vast majority of our Asia based customers and our global partners to share any news, recent product developments and exciting new launches,” says Jennifer Cords, Corporate Affairs Global Duty Free. “TFWA Asia Pacific provides an opportunity to create and further build on our working relationships with our customers, which is invaluable.”
Imperial will be highlighting its global brands Gauloises and Lambert & Butler, but the main focus will lie on its key growth brand for the Asia Pacific region, Davidoff, which is extremely popular with the Chinese, Taiwanese and Japanese consumers. The brands will be displayed on a new futuristic stand, made of materials such as beton, copper and bamboo, in line with its continued theme of ‘Experience & Evolution’. Continues Cords: “Our new stand design helps us to communicate our huge experience and knowledge of both tobacco and the global travel retail industry to our customers, yet at the same time also represents our drive for evolution and changing with the times.”
While it has been a challenging year for the industry, Imperial is committed to continued investment in the category. Jennifer Cords: “Put simply, our strategy is all about focus; focusing on our key consumer nationalities and focusing on our key growth brands. By maintaining this
approach we ensure to do the right things and target the right people. Combine this with offering the right brands and the outcome can be positive. So far we have been happy with the results coming out of this strategy within Asia.
Future priority is to ensure we keep the basics right. That means making sure we have the right brand and product, in the right place, at the right time for our key travelling nationalities. For this to work, we need fantastic relationships with our customer partners - and that is why this TFWA Asia Pacific exhibition is so important to us!”
Asia is of significant importance to Imperial Tobacco, and has been highlighted as an area for growth for the company. The Asia Duty Free environment provides a unique opportunity to touch and engage with the increasing number of Asian travellers in the region, as well as the international travelling consumers visiting Asia’s key hubs and destinations. To this end, TFWA Asia Pacific Exhibition remains a key event in the company’s annual calendar. “The exhibition offers a unique chance to meet face-to-face with the vast majority of our Asia based customers and our global partners to share any news, recent product developments and exciting new launches,” says Jennifer Cords, Corporate Affairs Global Duty Free. “TFWA Asia Pacific provides an opportunity to create and further build on our working relationships with our customers, which is invaluable.”
Imperial will be highlighting its global brands Gauloises and Lambert & Butler, but the main focus will lie on its key growth brand for the Asia Pacific region, Davidoff, which is extremely popular with the Chinese, Taiwanese and Japanese consumers. The brands will be displayed on a new futuristic stand, made of materials such as beton, copper and bamboo, in line with its continued theme of ‘Experience & Evolution’. Continues Cords: “Our new stand design helps us to communicate our huge experience and knowledge of both tobacco and the global travel retail industry to our customers, yet at the same time also represents our drive for evolution and changing with the times.”
While it has been a challenging year for the industry, Imperial is committed to continued investment in the category. Jennifer Cords: “Put simply, our strategy is all about focus; focusing on our key consumer nationalities and focusing on our key growth brands. By maintaining this
approach we ensure to do the right things and target the right people. Combine this with offering the right brands and the outcome can be positive. So far we have been happy with the results coming out of this strategy within Asia.
Future priority is to ensure we keep the basics right. That means making sure we have the right brand and product, in the right place, at the right time for our key travelling nationalities. For this to work, we need fantastic relationships with our customer partners - and that is why this TFWA Asia Pacific exhibition is so important to us!”
Scorpio Worldwide brings its extended Aviator range to Singapore
Aviator F Series |
TFWA World Exhibition saw the company launch an extension of its hugely successful Aviator F Series to include a Vintage Collection that pays homage to 1940s and 1950s pilot watch styles. The range has proven to be hugely successful, and as a result Scorpio Worldwide has now added additional designs, giving it a broader appeal. Additionally, the Aviator F Series will now compromise more traditional chronograph pilot watches, thanks to increasing interest in this trend.
Chairman, Stuart McGuire comments, “The Aviator range has seen a number of upgrades and extensions over the years, this is to ensure that we are constantly providing our customers with designs that are on trend, and emulate what is currently on the high-street. The Vintage Collection has already proven to be popular with our customers, so we are confident that the new additions to the range will only add to this.”
Scorpio Worldwide will also be showcasing a selection of Timberland’s best-selling watches. The collection sits at a lower price point than those that are found in the domestic market, but still provide consumers the same great quality and detail from the internationally loved brand.
The revamped jewellery brand, Pierre Cardin will also be making an appearance at the show, where there will be a first time introduction of Gentleman’s and Ladies Watch Sets with the popular Nato strap design. The collection will also see more striking colours added to the already successful Watch and Jewellery Sets, along with the more traditional designed pieces. Additionally, Scorpio will be showing a selection of the ever popular Pendant and Earring Sets, along with some new design ideas for individual pieces.
Continuing to be heavily involved in the electronics category, Scorpio Worldwide will be introducing the world’s smallest 3-pole travel adapter from S-KROSS. This, along with high quality power-banks, and a unique charge and sync alarm cable called the S-KROSS Buzz, is a totally new direction for the brand, and one that Scorpio Worldwide is hugely supportive of.
“We’ve been the exclusive inflight distributor for S-KROSS for over 10 years now, and it has grown into a very successful partnership. These new products are expanding what the brand has to offer to the market, so we are delighted to be a part of this,” adds McGuire.
Accolade Wines announces Mud House sponsorship of British & Irish Lions
Accolade Wines has announced that it is an official sponsor of the 2017 British and Irish Lions tour of New Zealand. The wine company will be looking at how it can use the sponsorship to promote its Mud House range throughout airports in New Zealand, and plans to include the British Lions Sponsorship on the labels and capsules of Mud House Packs in British passenger hotspots.
Rupert Firbank, Travel Retail Commercial Director, comments, “This sponsorship is ideal for our New Zealand, Mud House brand. Combining one of the world’s most loved sports, with one of our most loved wines makes perfect sense. We will be working with both our inflight and retail partners to come up with innovative ways of activating the Mud House brand, and using this sponsorship to draw as much attention as possible our way.”
Former All Black skipper, Sean Fitzpatrick and England’s much loved former winger Jason Robinson, have come on board to support the sponsorship as Mud House brand ambassadors.
Paul Schaafsma, CEO, Accolade Wines, commented on the partnership, stating: “We are extremely excited to be part of the next British & Irish Lions Tour in New Zealand. A Lions tour is huge, especially one hosted by the World Champions. We are also very proud to be working with our new Mud House brand ambassadors, Sean and Jason, and I would personally like to thank them for their support so far.”
British & Irish Lions Chief Operating Officer Charlie McEwen said: “We are delighted to partner with Mud House Wines as an official sponsor and wine supplier. Accolade Wines are the premier wine supplier in the UK and to have a quality New Zealand wine such as Mud House is fantastic.”
New Zealand Sales and Marketing Director, Jack Glover said, “our sponsorship of the British & Irish Lions tour to New Zealand is fantastic. We look forward to welcoming the team along with their thousands of fans into New Zealand, June 2017, and sharing some true kiwi and Mud House hospitality.”
The Lions Tour of New Zealand will consist of 10 games played throughout the country between June 3 and July 8, including three Test matches against the double World Champions.
Rupert Firbank, Travel Retail Commercial Director, comments, “This sponsorship is ideal for our New Zealand, Mud House brand. Combining one of the world’s most loved sports, with one of our most loved wines makes perfect sense. We will be working with both our inflight and retail partners to come up with innovative ways of activating the Mud House brand, and using this sponsorship to draw as much attention as possible our way.”
Former All Black skipper, Sean Fitzpatrick and England’s much loved former winger Jason Robinson, have come on board to support the sponsorship as Mud House brand ambassadors.
Paul Schaafsma, CEO, Accolade Wines, commented on the partnership, stating: “We are extremely excited to be part of the next British & Irish Lions Tour in New Zealand. A Lions tour is huge, especially one hosted by the World Champions. We are also very proud to be working with our new Mud House brand ambassadors, Sean and Jason, and I would personally like to thank them for their support so far.”
British & Irish Lions Chief Operating Officer Charlie McEwen said: “We are delighted to partner with Mud House Wines as an official sponsor and wine supplier. Accolade Wines are the premier wine supplier in the UK and to have a quality New Zealand wine such as Mud House is fantastic.”
New Zealand Sales and Marketing Director, Jack Glover said, “our sponsorship of the British & Irish Lions tour to New Zealand is fantastic. We look forward to welcoming the team along with their thousands of fans into New Zealand, June 2017, and sharing some true kiwi and Mud House hospitality.”
The Lions Tour of New Zealand will consist of 10 games played throughout the country between June 3 and July 8, including three Test matches against the double World Champions.
Friday, 15 April 2016
Hawaiian Host® Unveils New Green Tea Chocolate Covered Macadamias: Maccha Macs
This green tea chocolate covered macadamias, Maccha Macs, is another delicious addition to the premium chocolate line that Hawaiian Host® offers
Hawaiian Host®, Inc. is pleased to announce it will be highlighting its new green tea chocolate covered macadamias: Maccha Macs (.71oz/20g), at the upcoming TFWA Asia Pacific Exhibition & Conference (stand B2 / E28). This new addition is made with a combination of the finest chocolate ingredients and refined Matcha green tea powder. As with most of Hawaiian Host’s irresistible selections, these Maccha Macs are made with hand selected, tropically grown macadamia nuts.
Each Maccha Macs bar contains two mouth-watering pieces of green tea chocolate covered macadamias, which make them the perfect treat for everyone who enjoys green tea, chocolate and macadamia nuts. Matcha green tea contains high sources of antioxidants and has many other health benefits that are good for your physical and mental health, so not only are Maccha Macs tasty, but they’re also good for you. The Maccha Macs are specifically wrapped for indulging in yourself or sharing with friends and family.
Hawaiian Host is always searching for innovative ways to bring new creations to its consumers because it wants everyone to experience the unique quality of handpicked, dry roasted macadamia nuts paired with rich and creamy chocolate that guarantees goodness in every bite. The Maccha Macs bar is one of many numerous delectable selections that Hawaiian Host® offers that is sure to satisfy any green tea chocolate macadamia craving. It truly is a taste of paradise and should be shared with loved ones back home.
“Our business has been growing steadily in Asia over the past year, and we have seen a 7% increase in sales,” says Earl Kurisu Hawaiian Host’s Managing Director of Sales, Asia Pacific. “This has been helped by promotions and activations including an HPP at Changi in March promoting the Tropical Fruit Bites. We ran two promotions in Changi, one being ‘Buy 2 Classic Collection or Honey Coated Wholes, Get 1 Tropical Fruit Bites Free”; and the other was “Buy 3 Tropical Fruit Bites, Get 1 Free.”
Tropical Fruit Bites were introduced at last year’s TFWA Asia Pacific Exhibition and consists of real fruit centers of banana, coconut and pineapple covered in Hawaiian Host’s signature creamy milk or rich dark chocolate. Each bag contains 170g of tropical fruity goodness.
About Hawaiian Host®
Hawaiian Host®, Inc. is the manufacturer of Hawaii’s most sought-after confections – the original chocolate covered macadamias. Mamoru Takitani purchased Ellen Dye candies, a local confectioner since 1927, and renamed the company Hawaiian Host®. The secret chocolate recipe developed by Mamoru Takitani using fresh 100 percent whole milk is still used in their chocolate recipe today. Today, Hawaiian Host® boasts more than 250 confectionary products sold in over 23 countries across the globe. Its corporate headquarters is located at 500 Alakawa Street in Honolulu, Hawaii. For more information, please visit www.hawaiianhost.com, like the company on Facebook at www.facebook.com/HawaiianHostInc or follow them on Twitter and Instagram @HawaiianHostInc. Genuine. Classic. Original.®
Hawaiian Host®, Inc. is pleased to announce it will be highlighting its new green tea chocolate covered macadamias: Maccha Macs (.71oz/20g), at the upcoming TFWA Asia Pacific Exhibition & Conference (stand B2 / E28). This new addition is made with a combination of the finest chocolate ingredients and refined Matcha green tea powder. As with most of Hawaiian Host’s irresistible selections, these Maccha Macs are made with hand selected, tropically grown macadamia nuts.
Each Maccha Macs bar contains two mouth-watering pieces of green tea chocolate covered macadamias, which make them the perfect treat for everyone who enjoys green tea, chocolate and macadamia nuts. Matcha green tea contains high sources of antioxidants and has many other health benefits that are good for your physical and mental health, so not only are Maccha Macs tasty, but they’re also good for you. The Maccha Macs are specifically wrapped for indulging in yourself or sharing with friends and family.
Hawaiian Host is always searching for innovative ways to bring new creations to its consumers because it wants everyone to experience the unique quality of handpicked, dry roasted macadamia nuts paired with rich and creamy chocolate that guarantees goodness in every bite. The Maccha Macs bar is one of many numerous delectable selections that Hawaiian Host® offers that is sure to satisfy any green tea chocolate macadamia craving. It truly is a taste of paradise and should be shared with loved ones back home.
“Our business has been growing steadily in Asia over the past year, and we have seen a 7% increase in sales,” says Earl Kurisu Hawaiian Host’s Managing Director of Sales, Asia Pacific. “This has been helped by promotions and activations including an HPP at Changi in March promoting the Tropical Fruit Bites. We ran two promotions in Changi, one being ‘Buy 2 Classic Collection or Honey Coated Wholes, Get 1 Tropical Fruit Bites Free”; and the other was “Buy 3 Tropical Fruit Bites, Get 1 Free.”
Tropical Fruit Bites were introduced at last year’s TFWA Asia Pacific Exhibition and consists of real fruit centers of banana, coconut and pineapple covered in Hawaiian Host’s signature creamy milk or rich dark chocolate. Each bag contains 170g of tropical fruity goodness.
About Hawaiian Host®
Hawaiian Host®, Inc. is the manufacturer of Hawaii’s most sought-after confections – the original chocolate covered macadamias. Mamoru Takitani purchased Ellen Dye candies, a local confectioner since 1927, and renamed the company Hawaiian Host®. The secret chocolate recipe developed by Mamoru Takitani using fresh 100 percent whole milk is still used in their chocolate recipe today. Today, Hawaiian Host® boasts more than 250 confectionary products sold in over 23 countries across the globe. Its corporate headquarters is located at 500 Alakawa Street in Honolulu, Hawaii. For more information, please visit www.hawaiianhost.com, like the company on Facebook at www.facebook.com/HawaiianHostInc or follow them on Twitter and Instagram @HawaiianHostInc. Genuine. Classic. Original.®
Tuesday, 12 April 2016
First time exhibitor Illva Saronno makes its Asia Pacific debut
Illva Saronno is pleased to announce that it will be attending the TFWA Asia Pacific exhibition as a first time exhibitor this May (stand B8 Basement 2)
Saronno’s key focus will be Disaronno Riserva, a blend of two excellent high quality products; Disaronno Originale and a Scotch Whisky which has a selected blend of malt from the Highland and Speyside Islands. Married in oak barrels that for more than 12 years contained Marsala Reserves, this limited edition is an exceptional product and is packaged to the highest standard. Presented in a thick wooden frame, the bottle screams sophistication making it the perfect gift for a liquor lover. Illva Saronno believes that this is particularly suited for buyers in Asia Pacific who are looking for unique premium products presented in stunning packaging.
Also on display will be the Roberto Cavalli limited edition Disaronno bottle influenced by the enchanting undersea world and the most exotic safari locations. With its graphic animal print, making Disaronno the perfect gift for fashion loving travellers, the Cavalli bottle is the third in the Icon series, following the successful Moschino and Versace bottles. In Singapore, buyers will also get a first look at the 2016/17 project – another exciting collaboration between Illva Saronno and a world-class Italian designer, as yet to be revealed.
Visitors to the stand will also be introduced to the company’s wine offer, with two brands being presented specifically: Duca di Salaparuta and Florio. The highlight of the offer is Duca Enrico, which was produced for the first time in 1984 and is the first single varietal wine made from Nero d’Avola grapes in the history of Sicilian wines. Florio wines come to life in a magical corner of the heart of the Mediterranean, “the sun belt”, an area of south-western Sicily where there is a special relationship between micro-climate, vines and land.
Says Domenico Toni Illva’s International Sales Director: “For the past two years Illva Saronno has put a stronger focus on the travel retail market generally. We exhibited at the TFWA World Exhibition for the first time in 2014. Now we believe it is the right time to focus more attention on the Asia Pacific region. We have high hopes for the show, especially for our limited edition Disaronno Riserva, as well as our other products such as Tia Maria which is very popular in Australia.”
DISARONNO
Disaronno is the world’s favourite Italian liquor in the world, and a symbol of Made in Italy for over 500 years. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed versions, including the Disaronno Sour. Recognizable and versatile, it makes every cocktail one of a kind.
Disaronno Riserva |
Roberto Cavalli Limited Edition |
Saronno’s key focus will be Disaronno Riserva, a blend of two excellent high quality products; Disaronno Originale and a Scotch Whisky which has a selected blend of malt from the Highland and Speyside Islands. Married in oak barrels that for more than 12 years contained Marsala Reserves, this limited edition is an exceptional product and is packaged to the highest standard. Presented in a thick wooden frame, the bottle screams sophistication making it the perfect gift for a liquor lover. Illva Saronno believes that this is particularly suited for buyers in Asia Pacific who are looking for unique premium products presented in stunning packaging.
Also on display will be the Roberto Cavalli limited edition Disaronno bottle influenced by the enchanting undersea world and the most exotic safari locations. With its graphic animal print, making Disaronno the perfect gift for fashion loving travellers, the Cavalli bottle is the third in the Icon series, following the successful Moschino and Versace bottles. In Singapore, buyers will also get a first look at the 2016/17 project – another exciting collaboration between Illva Saronno and a world-class Italian designer, as yet to be revealed.
Visitors to the stand will also be introduced to the company’s wine offer, with two brands being presented specifically: Duca di Salaparuta and Florio. The highlight of the offer is Duca Enrico, which was produced for the first time in 1984 and is the first single varietal wine made from Nero d’Avola grapes in the history of Sicilian wines. Florio wines come to life in a magical corner of the heart of the Mediterranean, “the sun belt”, an area of south-western Sicily where there is a special relationship between micro-climate, vines and land.
Says Domenico Toni Illva’s International Sales Director: “For the past two years Illva Saronno has put a stronger focus on the travel retail market generally. We exhibited at the TFWA World Exhibition for the first time in 2014. Now we believe it is the right time to focus more attention on the Asia Pacific region. We have high hopes for the show, especially for our limited edition Disaronno Riserva, as well as our other products such as Tia Maria which is very popular in Australia.”
DISARONNO
Disaronno is the world’s favourite Italian liquor in the world, and a symbol of Made in Italy for over 500 years. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed versions, including the Disaronno Sour. Recognizable and versatile, it makes every cocktail one of a kind.
Monday, 11 April 2016
GLOBAL shopper research shows gifting is key for chinese confectionery buyers
Hershey World Travel Retail (WTR) comes to Tax Free World Association (TFWA) Asia Pacific (AP) Exhibition and Conference (stand G29) with new global shopper research findings that provide important insights into The Chinese Confectionery Buyer. Hershey will share these insights that complement its category vision and strategy with retail customers in this important region. The survey looked at consumers in China, other countries in Asia (Other Asia), as well as countries in the rest of the world (Other World). The research was carried out in partnership with Counter Intelligence Retail (CiR), cementing Hershey’s dedication to growing the channel and sharing its knowledge with all of its retail partners.
With findings ranging from average spend, purchasing motivations, and buying habits, one of the main stand-outs was conversion rates, where Chinese consumers rate considerably higher (57%) than the Other World (43%), and even Other Asia (49%). “Partner these figures with a much higher average spend ($31) compared to $24 Other Asia, and $25 Other World, and the opportunity for confectionery is huge, both in China and key Chinese destinations,” comments Hershey Company Regional Director, Europe and Strategy for WTR, Amy Wilson.
“Conversion rates are significantly higher in Asia than they are in the rest of the world, but there is still significant room for improvement. It is clear that the Chinese traveller is willing to spend significantly more per person on confectionery, but the overall figure of Chinese travellers visiting the confectionery sector is still relatively low — 24% in comparison to 29% Other Asia, and 32% Other World. Chinese travellers have the capacity for significant spending, but we must find new and unique ways of attracting them into the stores.”
Gifting is also an important aspect for the Chinese traveller, with 67% purchasing confectionery for a friend or loved one, compared to 62% Other Asia, and 59% Other World. “Insights like this can help Hershey plan better for the future. If a certain region is much more focused on gifting than self-purchase, then we will focus on providing products that suit those needs,” added Wilson.
“This region clearly has a lot of potential for the confectionery category, so we are excited to be sharing this information with our customers at TFWA AP. We want to work with retailers to improve all aspects of the confectionery category, from shopper engagement to the perfect retail activations with the right product offering, and research like this is an ideal base to start.”
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020. To learn more -
Visit: www.thehersheycompany.com
With findings ranging from average spend, purchasing motivations, and buying habits, one of the main stand-outs was conversion rates, where Chinese consumers rate considerably higher (57%) than the Other World (43%), and even Other Asia (49%). “Partner these figures with a much higher average spend ($31) compared to $24 Other Asia, and $25 Other World, and the opportunity for confectionery is huge, both in China and key Chinese destinations,” comments Hershey Company Regional Director, Europe and Strategy for WTR, Amy Wilson.
“Conversion rates are significantly higher in Asia than they are in the rest of the world, but there is still significant room for improvement. It is clear that the Chinese traveller is willing to spend significantly more per person on confectionery, but the overall figure of Chinese travellers visiting the confectionery sector is still relatively low — 24% in comparison to 29% Other Asia, and 32% Other World. Chinese travellers have the capacity for significant spending, but we must find new and unique ways of attracting them into the stores.”
Gifting is also an important aspect for the Chinese traveller, with 67% purchasing confectionery for a friend or loved one, compared to 62% Other Asia, and 59% Other World. “Insights like this can help Hershey plan better for the future. If a certain region is much more focused on gifting than self-purchase, then we will focus on providing products that suit those needs,” added Wilson.
“This region clearly has a lot of potential for the confectionery category, so we are excited to be sharing this information with our customers at TFWA AP. We want to work with retailers to improve all aspects of the confectionery category, from shopper engagement to the perfect retail activations with the right product offering, and research like this is an ideal base to start.”
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020. To learn more -
Visit: www.thehersheycompany.com
PVM launches 2016 portfolio in Singapore On back of double digit growth in Asia Pacific
Perfetti Van Melle comes to Singapore this year on the back of a strong year in travel retail, with double digit growth in the Asia Pacific region in 2015 driven by core retail brands Mentos and Chupa Chups.
Estee Teo, PVM’s Area Manager for Asia Pacific, says: “Sales growth for the region was led by China and Australia. These two countries have helped to salvage sales losses in the Malaysia airports, which were hit strongly in 2015 and unable to deliver the results seen during the pre-crisis days. In 2015 we focused on getting the right fixtures and, in some cases, new fixtures in the top stores. We also worked on analyzing current assortment and partnering with key customers to maximize the return on investment of their shelf space.”
Distribution has grown for PVM in Asia Pacific with the opening or renovations of several new stores in Seoul, Okinawa, Haikou, Taipei, Danang, and more. “We are expecting more stores to open in 2016, furthering our distribution push into new and existing airports and can confidently say that new stores will contribute significantly to growth expansion in the region,” continues Teo.
Susan De Vree, PVM’s Global Travel Retail Manager, adds: “With a newly dedicated ASPAC team based in Asia, we were able to invest a significant time on training sales and operations staff in major airports, ensuring these key retail outlets had staff with excellent product knowledge, assortment and category management skills.
“2016 looks to be a year of opportunities despite a slow start to the first quarter. However, with the roll out of new products for this year, which have just started to ship, we are enthusiastic at what 2016 has to bring.”
New lines shown in Singapore this year will be:
Mentos Book: Within this Secret Book you can store all your little secrets without anyone noticing it. The modern travel design makes it the perfect premium gift item for (young) adults. Live the World!
Mentos Mini Ufo Dispenser: Have you ever wondered whether UFO’s exist? Have you ever wondered whether UFO’s exist that drop real Mentos into the atmosphere? Let us introduce to you the Mentos Mini Ufo Dispenser! A playful gift that can be decorated with 9 stickers of little aliens. The UFO functions as a dispenser and can be easily refilled. This gift comes with 8 mini Mentos rolls in cola, orange, lemon & strawberry flavour.
Chupa Chups Sweet Magnet: These travel related magnets will turn your fridge into a true memorable experience! With different sweet messages, such as Love you, Miss you, Want you & Thank you, it forms the perfect gift item for teens & young adults. Each sweet message comes with 8 different mini fruity lollipops. It definitely is a must-have attribute to give or receive!
Chupa Chups Pouch Bag Mini Sour
The Chupa Chups Mini Sour pouch bag is the ideal pack for snacking and sharing. Whether you eat this delicious sweet together with family or friends, FUN guaranteed! This pouch bag comes with 40 mixed sour fruit mini lollipops & will be an added trend within Travel Retail!
Mentos Now Mints
The perfect refreshment whilst travelling or somewhere else. This travelers exclusive item comes in 3 different tastes: Sweet Mint, Strawberry & Euca Menthol. Each tin contains 120 mints & it will easily suit your bag. Share, Snack and Refresh. Try Me!
Chupa Chups Fun Pen
The perfect trigger for kids to be creative and make real art out of a Strawberry lollipop, whilst enjoying their own painted wafer or candy. Children will love the fact that the pen has edible ink with which they can decorate the lollipops and wafers – perfect for keeping them quiet on rainy days or long flights. This gift item comes with four strawberry lollipops, two fun pens two edible wafers, so let the FUN begin.
Chupa Chups Fun Pen |
Estee Teo, PVM’s Area Manager for Asia Pacific, says: “Sales growth for the region was led by China and Australia. These two countries have helped to salvage sales losses in the Malaysia airports, which were hit strongly in 2015 and unable to deliver the results seen during the pre-crisis days. In 2015 we focused on getting the right fixtures and, in some cases, new fixtures in the top stores. We also worked on analyzing current assortment and partnering with key customers to maximize the return on investment of their shelf space.”
Distribution has grown for PVM in Asia Pacific with the opening or renovations of several new stores in Seoul, Okinawa, Haikou, Taipei, Danang, and more. “We are expecting more stores to open in 2016, furthering our distribution push into new and existing airports and can confidently say that new stores will contribute significantly to growth expansion in the region,” continues Teo.
Susan De Vree, PVM’s Global Travel Retail Manager, adds: “With a newly dedicated ASPAC team based in Asia, we were able to invest a significant time on training sales and operations staff in major airports, ensuring these key retail outlets had staff with excellent product knowledge, assortment and category management skills.
“2016 looks to be a year of opportunities despite a slow start to the first quarter. However, with the roll out of new products for this year, which have just started to ship, we are enthusiastic at what 2016 has to bring.”
New lines shown in Singapore this year will be:
Mentos Book: Within this Secret Book you can store all your little secrets without anyone noticing it. The modern travel design makes it the perfect premium gift item for (young) adults. Live the World!
Mentos Mini Ufo Dispenser: Have you ever wondered whether UFO’s exist? Have you ever wondered whether UFO’s exist that drop real Mentos into the atmosphere? Let us introduce to you the Mentos Mini Ufo Dispenser! A playful gift that can be decorated with 9 stickers of little aliens. The UFO functions as a dispenser and can be easily refilled. This gift comes with 8 mini Mentos rolls in cola, orange, lemon & strawberry flavour.
Chupa Chups Sweet Magnet: These travel related magnets will turn your fridge into a true memorable experience! With different sweet messages, such as Love you, Miss you, Want you & Thank you, it forms the perfect gift item for teens & young adults. Each sweet message comes with 8 different mini fruity lollipops. It definitely is a must-have attribute to give or receive!
Chupa Chups Pouch Bag Mini Sour
The Chupa Chups Mini Sour pouch bag is the ideal pack for snacking and sharing. Whether you eat this delicious sweet together with family or friends, FUN guaranteed! This pouch bag comes with 40 mixed sour fruit mini lollipops & will be an added trend within Travel Retail!
Mentos Now Mints
The perfect refreshment whilst travelling or somewhere else. This travelers exclusive item comes in 3 different tastes: Sweet Mint, Strawberry & Euca Menthol. Each tin contains 120 mints & it will easily suit your bag. Share, Snack and Refresh. Try Me!
Chupa Chups Fun Pen
The perfect trigger for kids to be creative and make real art out of a Strawberry lollipop, whilst enjoying their own painted wafer or candy. Children will love the fact that the pen has edible ink with which they can decorate the lollipops and wafers – perfect for keeping them quiet on rainy days or long flights. This gift item comes with four strawberry lollipops, two fun pens two edible wafers, so let the FUN begin.
Perfumer’s Workshop International introduces two new additions to its Samba Metallics range
Perfumer’s Workshop International, the niche fragrance specialist, is exhibiting at TFWA AP (U,12) with its recently extended Samba Metallics portfolio. The range, which was first launched into travel retail last year, has been extremely successful with listings in Thailand at A&J Beauty Products Company Limited, Malaysia, through Innovation Lifestyle Corp. ( M ) SDN. BHD. and shipping soon to Parrando Utama in Indonesia. As a result, PWI has launched two new entries into the range: Samba Ruby, and Samba Amber.
Donald Bauchner, Founder, Perfumer’s Workshop International comments, “Since the launch of the Samba Metallics range last year we have seen an encouraging amount of interest in the fragrances, which we are thrilled about. With the category becoming increasingly overcrowded we thought releasing a range that stands out from the competition was vital if we were to attract customers in this tough market. These two new fragrances offer travellers great quality, gorgeous scents, but at a low price point ($35), which is very rare in the category as most fragrance brands are known for easily being $60plus.”
Designer for women, Samba Ruby (100ml, EDP) has been developed by Perfumer Gil Claven with the goal of creating the most sensual, and sultry interpretation of this divine, treasured stone. Carved from the most precious of perfumery ingredients, this fragrance radiates luscious freshness, dramatic floral tones, and glowing warmth for a lasting impression. The top note of juicy nectarine, and rich crimson strawberry pulp, contrasts with the daring heart of spicy star anise, and purple dahlia adding fierce and feminine addiction, whilst the mystical trail of warm benzoin and creamy sandalwood orchid adds deep, alluring sensuality. This enigmatic combination of flawless ingredients unearths a luxurious fragrance experience.
Designer for men, Samba Amber (100ml, EDT) has been created by Perfumer Ilias Ermenidis with the idea of enhancing the sensual warmth of amber with addictive elements of luxurious, masculine ingredients like bourbon and leather. The fragrance beams with a vibrant blend of sparkling bergamot, and warm cinnamon. The addition of a spicy heart of fresh juniper and nutmeg gives it a bold cocktail experience. Lastly, the indulgent background of smoky vetiver, and warm amber radiates comfort and masculinity like worn in leather at a cigar lounge. Energetic and magnetically warm, Samba Amber is a rich and enticing fragrance experience.
The Samba Metallics range brings a new concept to the travel retail industry - ‘SEE FAST – BUY FAST’. With its eye-catching, bold, luminous, and shiny bottle and packaging colours, the range has been developed specifically to catch the passing passengers eye, drawing their attention to the preferred fragrance colour. Each of the Samba metallic fragrances have been created to mirror the subliminal association of particular smells associated with either gold, platinum, pink, steel, ruby, and amber, ensuring that once ‘tested’ the scent should always match the passengers anticipated scent of the colour - resulting in action – to smell the fragrance in the preferred colour, an instant satisfaction, and a quick decision ‘yes to buy’.
The range also includes:
Samba Gold Woman
Samba Platinum Man
Samba Pink Woman
Samba Steel Man
Bauchner continues, “Asia is a very important region for PWI, so we are once again excited to be exhibiting at TFWA AP. Shows like this are a key part of our travel retail strategy, as they enable us to meet with potential new customers, which is key for us to be able to expand our distribution in this key region.”
Samba Amber |
Donald Bauchner, Founder, Perfumer’s Workshop International comments, “Since the launch of the Samba Metallics range last year we have seen an encouraging amount of interest in the fragrances, which we are thrilled about. With the category becoming increasingly overcrowded we thought releasing a range that stands out from the competition was vital if we were to attract customers in this tough market. These two new fragrances offer travellers great quality, gorgeous scents, but at a low price point ($35), which is very rare in the category as most fragrance brands are known for easily being $60plus.”
Designer for women, Samba Ruby (100ml, EDP) has been developed by Perfumer Gil Claven with the goal of creating the most sensual, and sultry interpretation of this divine, treasured stone. Carved from the most precious of perfumery ingredients, this fragrance radiates luscious freshness, dramatic floral tones, and glowing warmth for a lasting impression. The top note of juicy nectarine, and rich crimson strawberry pulp, contrasts with the daring heart of spicy star anise, and purple dahlia adding fierce and feminine addiction, whilst the mystical trail of warm benzoin and creamy sandalwood orchid adds deep, alluring sensuality. This enigmatic combination of flawless ingredients unearths a luxurious fragrance experience.
Designer for men, Samba Amber (100ml, EDT) has been created by Perfumer Ilias Ermenidis with the idea of enhancing the sensual warmth of amber with addictive elements of luxurious, masculine ingredients like bourbon and leather. The fragrance beams with a vibrant blend of sparkling bergamot, and warm cinnamon. The addition of a spicy heart of fresh juniper and nutmeg gives it a bold cocktail experience. Lastly, the indulgent background of smoky vetiver, and warm amber radiates comfort and masculinity like worn in leather at a cigar lounge. Energetic and magnetically warm, Samba Amber is a rich and enticing fragrance experience.
The Samba Metallics range brings a new concept to the travel retail industry - ‘SEE FAST – BUY FAST’. With its eye-catching, bold, luminous, and shiny bottle and packaging colours, the range has been developed specifically to catch the passing passengers eye, drawing their attention to the preferred fragrance colour. Each of the Samba metallic fragrances have been created to mirror the subliminal association of particular smells associated with either gold, platinum, pink, steel, ruby, and amber, ensuring that once ‘tested’ the scent should always match the passengers anticipated scent of the colour - resulting in action – to smell the fragrance in the preferred colour, an instant satisfaction, and a quick decision ‘yes to buy’.
The range also includes:
Samba Gold Woman
Samba Platinum Man
Samba Pink Woman
Samba Steel Man
Bauchner continues, “Asia is a very important region for PWI, so we are once again excited to be exhibiting at TFWA AP. Shows like this are a key part of our travel retail strategy, as they enable us to meet with potential new customers, which is key for us to be able to expand our distribution in this key region.”
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