Says WOPI managing director Rob Nichols: “The appointment of Chase International enables us to benefit from the company’s experience in and deep understanding of the duty free business in the US and Caribbean markets. As a company we have made good inroads into the market in terms of contacts and brand identity, but the on the spot logistical, marketing and sales resources that Chase can offer is without precedent.”
Highlight of the show will be WOPI’s Tofka, an eclectic fusion of smooth tasting vodka infused with the mellow tones of toffee offering the consumer a premium blend of exquisite tastes. When shaken, the golden liquid inside swirls attractively, accentuating the premium nature of the product. A special merchandising unit enables the bottle to be displayed with the contents constantly swirling for maximum consumer appeal.
Produced by Babco UK, Tofka is being marketed as a drink experience in its own right – perfect for travel retail where travellers are looking for unique and different products. This versatile spirit can be served in various ways: as a shot under shards of grated ice, over ice as a long serve or mixed into coffee or ice cream.
Continues Nichols: “Chase will play an important role not just in presenting the brand to retailers, but implementing programs designed to show off the originality of Tofka, which we see as having potential not only in airport retail but border stores, on the cruise lines, and in the Caribbean.’
Adds Chase International president Chase Donaldson: ‘We’re delighted to be partnering with WOPI, and to add their fine brands to our Premium spirits portfolio. We have particularly high hopes for Tofka, which we absolutely love due to its fabulous taste, the product’s unique liquid visual appeal, and its eye-catching packaging. We’re excited to introduce this fabulous drink in Orlando to all our existing and potential customers in the US and Caribbean markets.”
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